How To Do Blue Comment on TikTok

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Carolyn Howell

Last Updated: Dec 21, 2023

TikTok Tips

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If you’re one of those users who enjoy reading the comments on popular videos, you may have noticed that some comments are blue. We don’t mean blue, as in the comments are sad. The comments are actually colored blue. What do the blue comments mean? And do you want to know how to do blue comments on TikTok? Keep reading!

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Why Are Some TikTok Comments Blue?

On TikTok, blue comments are helpful. TikTok highlights certain comments and turns them blue to direct users to more videos related to the blue comments. 

In other words, the blue comments are clickable search terms or link searches. They work exactly like hashtags. TikTok’s algorithm automatically identifies relevant keywords within comments and turns them blue. How does the algorithm choose what keywords to highlight? The highlighted comments typically match popular or related search terms. If many users are using a certain combination of words in a search and the same word combination appears in a comment, then TikTok turns it blue. 

The blue words link directly to TikTok searches using the same words. There’s also a magnifying glass next to the blue words to indicate that you can perform an instant search by tapping the blue keyword. TikTok has become a preferred discovery tool among users, and the clickable blue comment makes searching more convenient for everybody. 

Do you want to know how to make blue comments on TikTok?

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How To Do the Blue Search Comment on TikTok

So, how do you do the blue search comments on TikTok? There’s no established technique to get a blue searchable comment. TikTok’s algorithm determines which word combinations should be highlighted in blue after it measures a keyword’s relevance. But you can increase your chances of getting handpicked for the blue treatment. 

Understanding how TikTok selects comments to highlight is the first step. Next, you can analyze the blue comments in a video you’re interested in. What do they have in common? You can try using the same words in your comment to see if yours will also turn into a link.

Another trick you can try is doing a keyword search on TikTok using a desktop. Type a word or phrase related to the topic you want to search. Among the search results, TikTok also lists popular keywords related to your search term. You can experiment with these popular search terms and use them in your comments in relevant videos. 

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How To Do Blue Comment on TikTok: Find Trending Keywords

If you want to stay up-to-date on trending keywords, you can do so via the TikTok Creative Center. You’ll discover the latest keyword insights on TikTok and trending keywords in your region and industry. Although TikTok derives these keyword insights from popular ad creatives, you can also use the data to optimize your video descriptions or comments.

You can also filter keyword results by:

  • Objectives, such as traffic, video views, reach, or conversions. 
  • Keyword types, such as product, target audience, or call-to-action.
  • Timeframe: get results for the last seven, 30, or 120 days.

TikTok ranks the keyword results according to popularity. You’ll see the number of ad creatives using a keyword in campaigns. The results will also show you the rate at which the popularity of a keyword has changed over your selected timeframe. You’ll find top related videos for every ranked keyword, as well as examples of how creators use them.

In addition to trending search terms, the TikTok Creative Center also lets you explore trending hashtags, songs, creators, and videos. If you’re looking for content inspiration, the TikTok Creative Center is an excellent resource.

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Optimizing Your TikTok Posts for Greater Engagement

TikTok’s algorithm is among the most advanced, precise, and intelligently intuitive technologies out there. It’s one of the reasons that TikTok is highly addictive and why it’s the ideal platform for creators and brands working to build a strong online presence.

On other platforms, you can use the perfect combination of hashtags to optimize your post for higher visibility and still fail. On TikTok, optimization actually works in your favor. TikTok’s blue comment feature further demonstrates how the platform prioritizes interest-based content recommendations. 

With the right keywords and hashtags in your video description, you can prompt your audience to bolster your discoverability with searchable blue comments. Your optimization strategy also helps ensure that suitable viewers discover your content so you’ll have higher chances of receiving their engagement.
Knowing how to do the blue comment on TikTok will help you better understand how the platform actively reinforces a video’s SEO. And if you want more blue comments on your videos, make sure they’re reaching genuinely interested users. Sign up for a High Social account to deliver your content straight to the feeds of viewers who are most likely to give you engagement. Get more eyes and blue comments on your content with High Social’s advanced, proprietary AI technology. Start growing your TikTok today!

TikTok Tips