TikTok Smart Performance Campaigns: Optimizing Ads Results

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Carolyn Howell

Last Updated: Sep 19, 2023

TikTok Growth

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TikTok Ads Manager is an essential toolbox that helps influencers create and manage ads on TikTok. Within it lies a game-changer – the TikTok smart performance campaigns. These tools have revolutionized how advertising works on TikTok. They work like a virtual assistant by optimizing your content and ad spending to boost your overall influence.

This guide will explore how these campaigns work and how to set up a smart performance campaign. So, gear up, and let’s see how TikTok Smart Performance Campaigns: Optimizing Ads Results smart performance campaigns can take your TikTok influence to the next level.

An influencer trying to set up a TikTok smart performance campaign.

What Are TikTok Smart Performance Campaigns, and Why Do Influencers Need Them?

Reaching your target audience on TikTok via manual campaigns can be time-consuming and challenging. You have to create ad groups, manage campaigns, and bid yourself. Why do this when a smart campaign can help you through the process? So, what are TikTok smart performance campaigns, and why do influencers need them?

Smart performance campaigns on TikTok are secret weapons for TikTok influencer marketing. These campaigns use semi-automation capabilities, including auto-targeting, auto-bidding, and auto-creative, to manage your TikTok Ads. And the best part of using these campaigns is that they do most of the hard work for you. You just have to choose your ad goals, set up your campaign, and allow TikTok to handle the rest. Here are some reasons why influencers need smart performance campaigns:

  1. Effortless Optimization

Smart campaigns on TikTok help you optimize your content effortlessly on TikTok. They automatically determine the optimal ad display time, the best ads, and where to spend your advertising budget. Doing this gives you more returns on your investment and better results. 

  1. Wider Reach

Smart performance campaigns help you achieve your goals, whether you’re aiming to boost website visits, video views, or brand awareness. It does this by using customized strategies to increase content visibility. This enables you to grow your influence and gain more TikTok followers effectively.

  1. Saves Time

Indeed, creating content and engaging your followers as an influencer requires time. On top of that, managing ads may take extra time and effort. However, smart performance campaigns save time by managing advertising efforts, thus allowing extra hours for your passions and interests.

Smart performance campaigns are advanced automation solutions that make your TikTok advertising campaigns work like magic. How do you set up smart campaigns on TikTok? Let’s find out!

An influencer setting up a smart performance campaign on TikTok.

How To Set up a TikTok Smart Performance Campaign in 5 Easy Steps

Setting up smart performance campaigns on TikTok Ads helps boost your influencing game and expand your reach. Here’s a step-by-step guide on how to set up a TikTok smart performance campaign:

  • Step 1: Log in to TikTok Ads Manager on your PC. Toggle “Smart Performance Campaign” from the campaign types at the page’s upper part. Then, tap “Create” to start building your campaign.
  • Step 2: Choose your campaign objectives according to your influencing goals. Your campaign objective determines what you want people to do when they see your ads.  For instance, choose the objective for traffic if your brand’s goal is to attract more visitors. However, note that all objectives fall under three categories: awareness, consideration, and conversion. So choose the one that matches your needs.
  • Step 3: Give your campaign a descriptive name (a maximum of 512 characters) to help you identify it quickly.
  • Step 4: Set your TikTok smart performance campaign budget. You can choose from three options.
    • No Limit: There will be no restrictions on your ad delivery at the campaign level. 
    • Daily Budget: There will be limits on your ad delivery based on daily ad spending. 
    • Lifetime Budget: There will be limits on your ad delivery outcomes based on the total ad spending for the entire campaign.
  • Step 5: Follow TikTok guidelines to complete the campaign creation process. Then, upload your video and text assets.

Congratulations! You now know how to set up TikTok smart performance campaigns. How do you maximize this innovative tool to achieve your TikTok marketing goals? Let’s quickly explore some practices that can help you with that.

4 Best Practices When Setting up TikTok Smart Performance Campaigns

Are you ready to set up your own smart performance campaign on TikTok? Here are four best practices when setting up TikTok smart performance campaigns to ensure you maximize its potential:

  1. Allocate a Sufficient Budget

Setting a sufficient budget is essential for efficient exploration and getting your desired result. Your campaign needs financial support to test different strategies to find the best for you. Hence, you should set a budget that matches your campaign goals and audience size. When you spend more, your campaign has more room to explore and adapt to algorithm changes.

  1. Be Patient during the Learning Phase

Don’t expect to start seeing results immediately after setting up your campaign. You must give your campaign time to learn and optimize by allowing at least 50 conversions before making any adjustments. This learning phase is vital for the TikTok algorithm to understand your target audience and refine its strategy. Thus, rushing and impatience can affect the algorithm’s learning process.

  1. Add Different Creatives

Short and engaging videos are the heart of TikTok. Hence, ensure you add a minimum of three different creatives (videos) to each smart performance campaign. Adding multiple videos gives the algorithm more choices to choose the best-performing content. The more options you provide, the higher the chances of effectively capturing your audience’s attention.

  1. Monitor Your Campaign Performance Regularly

Don’t set your smart performance campaigns on TikTok and forget about it. Ensure to monitor your campaign performance by regularly reviewing key metrics like engagement and click-through rates to ensure optimal performance. Feel free to add new videos if you notice a fall in campaign performance. Adding new videos keeps your campaign flexible and ensures it remains effective.

A group of fans enjoying a live show performance.

Gain More Followers With Smart Performance Campaigns and High Social Experts

Setting up smart performance campaigns can significantly boost your influencing and marketing activities on TikTok. Its automation and optimization features will help you reach your target audience more effectively and achieve your goals. So, if you’re an influencer looking to elevate your TikTok game, take advantage of the power of smart performance campaigns.

However, you should also consider complementary strategies for organic growth. As such, partnering with organic growth agencies like High Social can be a valuable addition to your TikTok marketing toolkit. This organization specializes in growing your TikTok followers using Advanced AI targeting tools and audience insights like interests and demographics.

Combining TikTok smart performance campaigns and High Social turbocharges your TikTok presence, thus building long-term success in your influencer journey. Start growing your audience today!

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