Average Followers on TikTok? No, You Can Get More Than That!

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Carolyn Howell

Last Updated: May 08, 2024

TikTok Growth

Want More Real Tiktok Followers?

Some people can get a huge following of active users on these social media platforms. Who knew that TikTok has more than one billion monthly active users? Meanwhile, you would be glad just to have average followers on TikTok, whatever that means. You aren’t trying to be Charli D’Amelio; you just want a respectable follower count.

We think that TikTok is an equalizer. Users worldwide are experiencing fame on the platform. They gain it by doing the most random things. You can have a high average engagement rate and a massive follower count, too, if you want to. You just need to put in the work and follow our growth tips. 

You can reach the average TikTok user in your target audience if you experiment with different tactics. And you can get a lot of them, too. Do you want to find out how well you are doing right now? 

Read this article for information on the average TikTok followers creators have amassed.

The Number of Average TikTok Followers

You want to know the average to determine if you are doing well. Then, you decide whether to panic or work harder with that information. The same applies to TikTok. 

We went to Statista to find out the average amount of TikTok followers for creators on the platform. Take a look at this distribution of TikTok influencers:

  • 1,000 to 5,000 followers – 50.51%
  • 5,000 to 20,000 followers – 29.9%
  • 20,000 to 100,000 followers – 15.2 %
  • 100,000 to 1,000,000 followers – 4.12%
  • Over 1,000,000 – 0.24%

So, where do you fall? What’s your average amount of TikTok followers? It seems like the majority of Instagram users have 1,000 to 5,000 followers. The next level above that is 5,000 to 20,000 followers. Where do you want to fall on this list next year? 

It will take some planning, but you can reach your goals. Let’s break down these numbers even further.

What Does Your Follower Count Say About You?

It says that you have a certain amount of influence on the platform. We are all equal on TikTok. No page is better than the other. Still, that doesn’t mean you don’t fall into a particular category based on your follower count. 

Followers, especially brands, will categorize you based on the number of people that follow you. This is how they determine their payment structures and content requirements from you.

Knowing which category you fall into could help put things in perspective for you. It could put some tangible benchmarks in place for you to follow. This way, you will know the level you’re at. And you will know how to achieve the next possible level:

  • Nano influencers: 1,000 to 10,000 followers
  • Micro-influencers: 10,000 to 100,000 followers
  • Mid-tier influencers: 100,000 to 500,000 followers
  • Macro influencers: 500,000 to 1,000,000 followers
  • Mega influencers: 1,000,000 followers

You’ll notice that different sources will give different bands. These numbers came from the Benlabs website. You can still use them to understand you’re standing in the TikTok influencer game. 

People with the average amount of TikTok followers aren’t mega influencers. You just need to ensure you are working hard to stay on an upward trend.

There Are Benefits To Having Below Average TikTok Followers

Seeing all those Instagram pages with millions of followers can be pretty discouraging. Meanwhile, you are a nano influencer, just trying to get over 1000. Those big numbers seem to be out of sight. We have some good news for you. It’s possible to be an influencer with a small following. 

You don’t have to wait until you have a huge following on TikTok. You can make the best of what you have now. Let’s talk about the benefits of having a smaller follower count.

More Intimate Relationship With Followers

You probably know a lot of your followers by name. You may even have casual conversations in your direct messages. They feel closer to you than they do the influencer with millions of followers. Your page is more of a community than anything.

You may not think this, but brands appreciate this. They like to see that you can respond to your followers in a friendly way. It makes you look like you are trustworthy and responsive. You don’t just leave your followers hanging when they have all their questions in your comment section. 

You try your best to make them feel like they’re important to you. Followers love to feel like you appreciate them. When it’s time to attempt to market something, you will appreciate this close relationship. 

They won’t just look at you like some distant influencer trying to push a product for a quick buck. They will look at you like you’re their friend, making a good recommendation for something they didn’t know they needed. 

Some may spend money simply because they want to support you. This may not be the same for someone with a lofty following.

It’s Easier To Maintain an Engagement Rate

It is easier for someone with below-average TikTok followers to keep up their engagement rate. How does an influencer maintain a healthy engagement rate? They do so by responding to comments as much as they can. This includes even the negative ones, too. The algorithm can’t tell the difference. 

These influencers try to keep the conversation going on their content. This is a lot harder to do when you have a lot of followers. You don’t want your engagement rate to suffer. This is your most important bargaining tool. It’s probably even more important than your follower count. 

Having a huge number of followers is only impressive to a certain point. Are your followers actively engaging in what you post? Do you have the likes and comments to match your follower count? 

What is more awkward than having a huge following but only 100 comments? Brands don’t like to see this. It almost looks as if you bought those followers. If you have a smaller account, capitalize on it as much as possible.

How To Increase Your Follower Count

You have an idea of where your follower account falls in comparison to the average. Maybe you want more for your online brand. That is perfectly fine. It’s good to appreciate where you are but desire more. 

There are benefits to having a smaller account. But we can’t ignore the benefits of having a bigger one as well. Let’s talk about how you can ascend to the above-average TikTok followers. This is how to get organic followers on TikTok.

1. Using Trending Audio

Those content creators aren’t using that popular sound because they lack originality. They just happen to know the tricks of TikTok. They know that if they use a popular sound, TikTok may push their content. It’s an opportunity to reach more people. 

The sound we are talking about is whatever sound you hear on the platform often. That is a trending audio clip, and it’s the key to reaching more new people. Hopefully, this audio clip applies to the type of content you create.

Consider using it for that video clip that you have on your phone. Add a caption on the screen. Make a point to hop on these audio trends whenever you can. You don’t know which video could be the one that catapults you into popularity. Of course, always keep your brand identity in mind.

A phone in front of a window records a woman.

2. Give Your Two Cents

Sounds are not the only thing that trends on TikTok. Viral moments and pop culture events go viral as well. These are great opportunities to share how you feel with your audience.

You can stitch a video that is already popular. Or, you could just start recording a video and state your opinion. Just make sure to add the relevant hashtags so people can find you.

If people want to find out about a topic, they may use your video for information. You don’t even have to say anything controversial. Being incendiary doesn’t always get the following that you want. 

You may not want to build a following from being full of drama. You will find that followers don’t like you; they simply wait for more drama to happen. Some creators attract viewers to their page by simply being coy. It’s something that you can consider.

3. Join Conversations

Start looking at TikTok as a community of like-minded people. It’s where people go to educate others and take part in conversations. You may not want to start the conversation yourself. That just means that you can go into the comment section of someone else’s page. 

Share how you relate to others; perhaps people will visit your page. 

You could also be visible in the comment section of your content. This will keep your engagement rate healthy. People may comment because they know that you typically reply. TikTok will notice that there is a lot of buzz on your content. This could encourage the algorithm to share your content with more people.

A bonus tip is responding to comments with a short TikTok video. Sometimes, videos like these go viral, not the original video. Give yourself multiple chances to reach more people.

Graduate From Having the Average Followers on TikTok

The sky is truly the limit regarding these social media apps. The average user hasn’t reached their maximum potential for their social media reach. As a content creator, it’s reasonable to want more for yourself. You see people going viral for doing the simplest things. 

Sometimes you wonder why that can’t be you as well. At High Social, we think it can be you.

The Internet users who appreciate your content are out there. You just need to find a way to close the gap between you and them. 

When you find your crew, you can increase the average time someone watches your video. You can get a stronger engagement rate because people will want to comment. 

This doesn’t have to be a distant dream for you. You just need to use your friends at High Social to get the ball rolling. We use advanced targeting techniques to attract social media users to your page. 

This is how you secure people who want to engage in your content. Are you ready to start growing your TikTok page in a real way? 

You can get more than just the average followers on TikTok. Speak to someone at the High Social today!

TikTok Growth