How To Sell Followers on TikTok

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Carolyn Howell

Last Updated: Nov 07, 2023

TikTok Tips

Want More Real Tiktok Followers?

You can buy anything online, which also means you can sell anything online. Especially on social media platforms, it’s easy to turn a profit from selling products or services. Have your entrepreneurial endeavors got you curious about the business of selling followers? Find out how to sell followers on TikTok.

 A woman writes “For Sale” on a mirror using lipstick.

How To Sell Followers on TikTok: Does TikTok Allow It?

Buying and selling followers is prohibited on the platform; it violates TikTok’s Community Guidelines. Even so, there is minimal risk of getting banned if you engage in said activities. But what do the guidelines say about selling on the platform? Can you sell followers on TikTok?

According to TikTok’s guidelines on fake engagement: “Content is ineligible for the FYF if it seeks to trick or manipulate others to increase followers, likes, or views.” Technically speaking, nobody is allowed to sell followers on TikTok. TikTok does “not allow the trade of services that attempt to increase engagement or deceive TikTok’s recommendation system artificially.” If the platform detects artificially inflated metrics, it removes the fake followers or likes. So, the removal of the associated fake metrics seems to be the only consequence.

“Selling followers” is also not among TikTok’s list of “regulated, prohibited, or high-risk goods and services.” However, the activity may be subject to the guidelines’ policy on “Spam and Deceptive Account Behaviors.” More specifically, “selling followers” may be classified as any of the following:

  • Spam: If an account “distributes high-volume commercial content.” 
  • Covert influence operation: If an account attempts “to sway public opinion” and mislead the “platform’s systems or community members about the identity, origin, operating location, popularity, or purpose of the account.”

A violation of the said policy may lead to TikTok banning the account.

 A person holds a sign that reads “Sale pending” and “Sold.”

Where Can You Sell TikTok Followers?

Perhaps you want to discontinue your TikTok page; where else can you sell your followers? You’ll have better chances of selling TikTok followers on third-party sites. Here are some sites that are worth exploring.

  • PlayerUp. The site is technically a marketplace for online gamers. But it has also started facilitating sales of social media accounts. As a seller, you can directly transact with a potential buyer or appoint PlayerUp as a middleman and hold assets and cash in escrow. 
  • SocialTradia. The site facilitates the buying and selling of TikTok accounts of all sizes — from accounts with as little as 2K followers to those with 100K+ fans. Buyers can also easily find TikTok accounts according to categories or niches. 
  • ACCS Market. You can sell TikTok followers and accounts to buyers all over the world. This means buyers and sellers have access to a wide variety of payment options. 
  • Famebolt. This is another middleman escrow service that ensures safe and secure transactions.

How much should you sell your followers? Check out the sites above to get a good idea of how much TikTok accounts go for, depending on follower size. Keep in mind that buyers will want to make sure that you’re not selling mostly fake followers. They’ll also check your account’s TikTok history and engagement rates. To make a successful sale, correctly categorize your account, as buyers often look for followers in specific niches or industries. 

Give your account a little touch-up. Update your bio and post new content. Revive engagement in your most popular videos. Keep those views and likes coming to put yourself in a better negotiating position when you sell your followers.

How To Sell on TikTok

If you have products to sell or promote that TikTok allows on the platform, what are your options?

Set Up a TikTok Shop

Do you want to take full advantage of TikTok’s promotion and selling features? Set up your TikTok Shop! Through TikTok Shop, you can do LIVE selling, post shoppable in-feed videos, or create product catalogs.

According to TikTok’s Marketing studies:

  • 1 in 4 users prefer buying from TikTok LIVE because they’re able to see the actual products. 
  • 62% of TikTok users engage in e-commerce behaviors on the platform. 
  • TikTok users are 1.5 times more likely to buy something on the platform than on other platforms.

  • 1 in 4 users prefer buying from TikTok LIVE because they’re able to see the actual products. 
  • 62% of TikTok users engage in e-commerce behaviors on the platform. 
  • TikTok users are 1.5 times more likely to buy something on the platform than on other platforms. 

So, how do you set up shop?

  1. You need a TikTok account, phone number, or email address to register for a TikTok Shop
  2. Provide your personal or business information. 
  3. Choose your business type. 
  4. Submit relevant documents. 
  5. Once TikTok approves your application, you need to link a bank account. Then, you’re ready to upload your products and start selling. 

Directly Sell With a TikTok for Business Account

If you already have an established business, TikTok for Business will give you access to commercial-focused marketing tools. If you don’t have an actual business, you can still sell with a public account. 

If you’re a business owner who needs to build a social media presence for your brand, a business account will give you the following advantages:

  • A Web Business Suite that contains your Analytics, Workspace, and Activity & Support. 
  • Exclusive access to the Commercial Music Library’s massive collection of pre-cleared sounds.
  • In-app Business Creative Hub, which offers content strategy tips, best practices, trending content in your region, and more.

Join Creator Marketplace With a Public/Private Personal Account

You can also use a public or private personal account to sell or promote merchandise. You’ll be limited to TikTok features available to regular users. But all you need is a good TikTok SEO strategy to drive sales through in-feed videos or LIVE. If you choose this option, customers can make a purchase through your comments section or inbox.

Keep in mind that with a personal account, you’ll have access to both Sounds and Commercial Sounds. When selling/promoting a product, using Commercial Sounds is always safe.

If you’re a creator looking to collaborate with brands, join TikTok Creator Marketplace, TikTok’s official collaboration platform. The platform connects brands with creators for creator-led, rewards-based campaigns. You can leverage your community and monetize your content by promoting products through sponsored posts. How do you join TCM? Here are the requirements:

  • You need a Personal TikTok account. 
  • You must have at least 10K fans. 
  • You must have posted at least three videos in the last 28 days. 
  • You need at least 100K total likes in the last 28 days. 
  • You must be at least 18 years old.

TikTok vets every creator that joins TCM. If you qualify, TikTok will send you an invitation. If you feel that you’re qualified to join, you can also submit an application. In case TikTok does not approve your application, you can re-apply after 30 days.

A person counts dollar bills.

Reach More TikTok Users Through Optimized Targeting

TikTok considers enhancing user experience and ensuring user safety equally important and mutually inclusive. You can explore all available avenues to earn good money if you adhere to the platform’s guidelines.

More and more consumers are flocking to TikTok to discover new brands and products and go shopping. The platform has become a highly preferred discovery tool and online marketplace. It offers brands great opportunities to hawk their wares and services and creators with opportunities to collaborate with brands.

If you want to drive more sales, use a TikTok SEO strategy that will help you rank high on searches and For You feeds. Identify keywords potential customers will likely use when searching for products like yours. Use the right combination of hashtags to help TikTok’s algorithm match you with interested users. Take advantage of TikTok’s innovative features, such as TikTok Shop and Creator Marketplace, to maximize your reach and conversions.

Knowing how to sell followers on TikTok may present an earning opportunity for you, but not on the platform itself. You’ll have to use a third-party selling platform to unload your followers and earn from it. However, there are better avenues to explore to sell or promote products on TikTok. Sign up for a High Social plan to help you reach more users who may be interested in what you’re offering. High Social’s advanced, proprietary AI technology gives you double the AI-powered, audience-targeting power. Help more potential customers discover your merchandise. Start growing your TikTok today!

TikTok Tips