Is TikTok Good for Business?

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Carolyn Howell

Last Updated: Dec 08, 2023

TikTok 101

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Is TikTok good for business? Whether you’re a digital content creator or a brand, building a solid presence on TikTok is a must, given the platform’s massive reach. The next important decision you need to make is whether to use a TikTok Business or Personal account. This article will focus on why a Business account on TikTok is good for you.

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Benefits of TikTok for Business

When you create a TikTok account, the platform will ask you to choose between a personal or business account. For regular users, a personal account is the obvious choice. But for content creators or brands, the decision requires more consideration. What’s the difference between a personal and business account? What are the benefits of a TikTok for Business account?

When Should You Use a Personal Account?

Keep in mind that you can switch between these two types of accounts at any time. However, doing so will cause you to lose access to some features of the account type you’re switching from. So, when should you use a personal account?

Whether you’re a content creator or a brand, you can use a personal account to build a solid presence on the platform and grow your audience. With a personal account, you can:

  • Create organic content that your target audience can enjoy. You’ll have access to TikTok’s advanced creator tools. 
  • Create ads or boost posts to increase your reach. 
  • Access both the General Music Library and the Commercial Music Library. Sounds in the General Music Library are not cleared for commercial use; you can only use them in organic content. 
  • Change your account to private to have more control over who can follow you and watch your videos. 
  • Participate in TikTok’s various monetization offerings for creators, such as the Creator Marketplace and Creativity Program.

If you initially chose a business account and wish to switch to a personal account, here’s how to do it:

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Tap Settings and Privacy. 
  3. Select Account. 
  4. Select Switch to Personal Account.

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What Are the Benefits of a Business Account?

A business account is a good choice if you have a business or a content creator who wants to build your personal brand. A business account gives you access to more commercial-focused tools to help you promote your brand with a comprehensive marketing strategy.

With a business account, you’ll enjoy the following benefits:

  • Access to a Web Business Suite via computer. The Suite includes your Analytics to help you track your performance data. It also features a Workspace where you’ll find advertising tools. Through the Activity & Support feature, the Suite offers creative ideas and information to help you grow your business account. 
  • Display an email address and other contact information on your TikTok profile. 
  • Add a link to your website. 
  • Have in-app access to the Business Creative Hub, which offers the Business Content Guide and Video Showcase feature.

If you started with a personal account and want to switch to a business account, just follow these steps:

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Tap Settings and Privacy. 
  3. Select Account. 
  4. Select Switch to Business Account. 
  5. Follow the steps to finish setting up your Business account.

A woman stands in front of a whiteboard with graphs for a business presentation.

Is TikTok Good for Business Advertising?

In 2021, Statista reported that TikTok had over half a billion users worldwide. Two years later, TikTok more than doubled this number — clocking in nearly 1.7 billion active users globally. While other social media platforms are declining in popularity, TikTok continues to draw more audiences into its fold. Is TikTok good for business advertising? Given the platform’s unceasing growth, the answer is yes.

Here are more statistics that make TikTok an ideal app for businesses:

  • Brands and consumers worldwide prefer TikTok’s ad environment over others. It ranks number one for ad equity. 
  • According to TikTok Insights, millennials on TikTok are 2.3 times more likely to tag a brand in their posts than on other platforms. 
  • The same Insights report found that 40% of millennials and 44% of Gen Xers on TikTok use the platform to discover new things. 
  • Compared to non-TikTok users, TikTok users are 1.8 times more effective in convincing others to buy an item they purchased through the platform. 
  • The report further revealed that 74% of Gen Z users are more likely to seek additional product information after viewing a Dynamic Showcase Ad on TikTok. 
  • TikTok users are 1.5 times more likely to buy a product they saw on TikTok. 
  • 68% of TikTok users say the platform offers unique or different advertising content.

A woman makes a business presentation for her colleagues.

TikTok for Business Solutions

How exactly do you use TikTok to grow your business? Regularly sharing organic content will help you stay connected with your target audience. Ad campaigns will magnify your reach and give you greater exposure. Collaborations with creators will allow you to tap into new audiences. Below is TikTok’s full suite of solutions for business accounts.

  • An array of advertising solutions, which include in-feed ads, Spark Ads, Promote, and more.
  • Creative solutions such as editing tools, Creator Marketplace, and Creative Exchange.
  • Commerce solutions give you the option to set up a TikTok Shop and create Video Shopping Ads. 
  • Measurement solutions that give you access to actionable data across the customer journey and performance insights.

TikTok for Business Advertising Features

What advertising features can you expect when you create a TikTok Business account? Here are the key advertising features you’ll have access to:

  • In-Feed Ads. These are the same full-screen, vertical videos that appear on every user’s For You feeds. Your ad will automatically get full-screen exposure with a variety of options for interactive add-ons. 
  • Promote. Boost your top-performing organic content with an easy-to-use Promote tool. 
  • Spark Ads. Maximize the impact of your organic content, creator-made sponsored videos, or user-generated content that mentions your brand. 
  • Video Shopping Ads. Create shoppable videos with smart and fully automated functionalities that make the shopping experience seamless for your customers. 
  • Creative Exchange. If you’re part of the select market, you can pair up with a creative professional to help you generate video ads with end-to-end support. 
  • Creator Marketplace. Discover and tap into the matchless talent of TikTok-vetted creators for campaign collaborations.

An overhead shot of a group of people sitting around a table and having a business meeting.

Maximize Business Growth With TikTok

Building a presence on social media is a necessity for any brand. Most business owners opt to carve out a space for themselves on every social platform. But if you’re just starting or you only want to focus on one social channel, TikTok is your best bet for maximum online growth.

Whether you’re looking for creative tools for organic content or advanced advertising tools, TikTok offers the best of both worlds. Organic reach on TikTok outmatches that on other channels. And TikTok advertising delivers an organic feel that you won’t get anywhere else. With its monthly active user numbers closing in on the two-billion mark, tapping the potential for massive market reach is a must.

Is TikTok good for business? Absolutely! Whether you have a personal brand, a startup, or an established name in the industry, TikTok offers excellent opportunities for continued growth. If you need additional help reaching your market, sign up for a High Social account. You can easily double your AI-powered, audience-targeting capability with High Social’s advanced, proprietary AI technology. Reach more users who are suitable for your brand. Start growing your TikTok today!

TikTok 101