TikTok Shadow Ban: What is it and How To Avoid it?

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Carolyn Howell

Last Updated: Jul 24, 2023

TikTok 101

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TikTok Shadow Ban is a new phenomenon on TikTok. You may appear to be posting content on TikTok, yet it may not be viewable to other users. This may mean you are under a shadow ban.

This article will delve into what a shadow ban on TikTok entails. We will also teach you how to identify one if you’re affected. Alongside this, we’ll tell you the steps to avoid or remove it.

A girl sitting on a table recording a TikTok.

What Is Shadowban on TikTok?

Wondering what is a shadowban on TikTok? A shadowban on TikTok is a situation where a user’s content is intentionally hidden by the platform’s algorithm. This means that even though the user continues to post content, a wider audience won’t be able to view it.. This results in decreased visibility, engagement, and reach.

The reasons for a shadow ban can vary, including violating TikTok’s community guidelines or suspected spammy behavior. However, the exact criteria and methods behind TikTok’s shadow ban are not available to public, making it a somewhat mysterious phenomenon.

How to Know if You Are Under a TikTok Shadow Ban?

Determining if you are under a TikTok shadow ban can be challenging. This is because the platform does not explicitly notify users when they are under one. However, some indicators might suggest you are experiencing a shadow ban:

  1. Decreased Reach and Engagement. A decline in views and shares on your TikTok videos could mean you are under a shadow ban.
  2. Hashtags and Discoverability. Check if your videos are not appearing in hashtag search results or on the “For You” page. If no one other than your followers can view your content, it might be a sign of a shadow ban.
  3. Limited Interactions. If your videos receive significantly fewer comments and interactions than your previous content, it could suggest a shadow ban.
  4. Test with Alternate Accounts. One way to assess if you are under a shadow ban is to create a new TikTok account to see. 
  5. Reach out to TikTok Support. If you suspect a shadow ban, you can reach out to TikTok’s support team for clarification. While they may not explicitly confirm or deny a shadow ban, they can provide insights or assistance.

Remember that these indicators are not foolproof, and TikTok’s algorithm can be complex. If you suspect a shadow ban, it’s important to analyze your content strategy and engagement patterns. You can also double-check with a shadow ban checker. Ensure compliance with TikTok’s guidelines to improve your visibility and reach.

A man filming a video for TikTok on his smartphone.

Why Does a TikTok Shadow Ban Occur?

The platform does not publicly disclose the exact reasons behind a TikTok shadow ban. However, there are several factors that could potentially lead to a shadow ban:

  1. TikTok Content Violations and Bans. Posting explicit or inappropriate content, engaging in harassment or bullying, or promoting hate speech could trigger a shadow ban.
  2. Spammy Behavior. Engaging in spam-like activities, such as excessive liking or commenting, can be spammy behavior and result in a shadow ban.
  3. Copyright Infringement. Posting content that infringes upon copyrights or trademarks can also lead to a shadow ban. This includes using copyrighted music, images, or videos without proper authorization.
  4. Reporting and Flagging. If other TikTok users consistently report your content for violating guidelines, it might trigger a shadow ban.
  5. Algorithmic Changes. TikTok’s algorithm regularly evolves and updates, which can impact content visibility. Sometimes, changes in the algorithm can result in certain users experiencing a temporary decrease in reach or engagement. This resembles a shadow ban.

It’s important to note that these are potential reasons, not an exhaustive list. TikTok’s algorithm and moderation systems are complex, and the specifics of shadow bans are not available to public. To avoid a real shadow ban, it is crucial to follow TikTok’s community guidelines. Engage authentically with users and create original and high-quality content to avoid this.

A girl standing and recording a video of herself for TikTok.

What is an Accidental TikTok Shadow Ban?

An accidental TikTok shadow ban refers to a situation where a user’s account is under restriction by the platform’s algorithm. This results in decreased visibility and engagement. Unlike intentional shadow bans, accidental shadow bans occur due to algorithmic glitches, false positives, or errors in the moderation process. These bans are not a result of violating TikTok’s community guidelines or engaging in spammy behavior.

Accidental shadow bans can be frustrating for TikTok users. This is because they limit their ability to reach a wider audience and hinder their content’s performance. However, they are usually temporary, and you may resolve them following certain steps.

How to Remove an Accidental TikTok Shadow Ban?

 If you suspect an accidental TikTok shadow ban, here are some steps you can take:

  1. Review Your Content. Carefully analyze your content to ensure it aligns with TikTok’s community guidelines. Remove any videos that may violate the platform’s rules, such as those containing explicit or inappropriate content. Focus on creating original, high-quality videos that offer value to your audience.
  2. Adjust Your Hashtags. Research and use relevant hashtags that are popular and related to your content. This can increase your chances of being discovered by a wider audience and improve your content’s visibility.
  3. Engage Authentically. Interact genuinely with other TikTok users by leaving thoughtful comments, responding to messages, and engaging in conversations. Building a positive community presence and fostering meaningful connections can contribute to improving your visibility.
  4. Appeal to TikTok Support. If you believe you have been mistakenly shadow banned, you can reach out to TikTok’s support team for assistance. Explain your situation politely and request a review of your account or content. While they may not provide specific details about the shadow ban, they might offer guidance or investigate the issue.
  5. Be Patient and Persistent. It may take some time for the algorithm to recognize your efforts and lift any restrictions on your content. Focus on consistently producing high-quality content, adhering to TikTok’s community guidelines, and engaging genuinely with the TikTok community.

It’s important to note that removing an accidental shadow ban on TikTok is not a must. Following these steps increases your chances of regaining visibility and overcoming the accidental shadow ban.

A girl sitting beside a man and recording a makeup tutorial for TikTok.

How Long Does a Shadowban Last on TikTok?

Are you wondering, “how long does a shadowban last on TikTok?” Well, the duration of a shadow ban on TikTok can vary. In some cases, a shadow ban may last for a few days or weeks. 

While in other instances, it can persist for a longer period. However, it’s important to note that TikTok does not officially disclose the length of a shadow ban.

If you suspect you are under a shadow ban, focusing on your content and engagement is advisable. By consistently following these practices, you increase your chances of recovering from a shadow ban and regaining visibility on the platform. 

How to Remove a TikTok Shadow Ban?

While TikTok does not provide specific steps to remove a shadow ban, there are several strategies you can try:

  1. Review and Adjust Content. Take a closer look at your content and ensure it complies with TikTok’s community guidelines. Remove any videos that may violate the platform’s rules, such as explicit or inappropriate content. Focus on creating original, high-quality videos that offer value to your audience.
  2. Avoid Spammy Bad Behavior. Refrain from engaging in spam-like activities, such as excessive liking, commenting, or following/unfollowing users rapidly. Avoid using bots or automation tools and steer clear of “follow-for-follow” schemes.
  3. Diversify Content. Experiment with different types of content to engage your audience and potentially reach new viewers. Use a variety of hashtags, explore trending challenges, and explore different formats to keep your content fresh and interesting.
  4. Engage Authentically. Interact genuinely with other TikTok users by leaving thoughtful comments, engaging in conversations, and responding to messages. Building meaningful connections and fostering a positive community presence can help improve your visibility.
  5. Use Relevant and Popular Hashtags. Research and use relevant hashtags in your video captions to increase your chances of being discovered by a wider audience. Avoid using banned or irrelevant hashtags, as it can negatively impact your reach.
  6. Appeal to TikTok Support. If you believe you have been mistakenly shadow banned, you can reach out to TikTok’s support team. Explain your situation politely and request assistance. While they may not provide specific details about the shadow ban, they might offer guidance or investigate the issue.

Remember, removing a shadow ban on TikTok is not always possible. It may take time for the algorithm to recognize your efforts.

Two women recording a makeup tutorial together for TikTok.

Is a TikTok Shadow Ban Permanent?

A TikTok shadow ban is typically not permanent. In most cases, a temporary restriction placed on an account limits its visibility and reach. The duration of a shadow ban can vary, lasting anywhere from a few days to a few weeks.

During this time, it’s important to focus on creating high-quality content and adhering to TikTok’s community guidelines. By consistently following best practices and producing valuable and original content, you increase your chances of regaining visibility.

TikTok does not disclose publicly the criteria for shadow bans. However, TikTok imposes them as a means to ensure compliance with the platform’s guidelines and maintain a positive user experience. By taking the necessary steps to improve your content and engagement, you can work towards regaining visibility on TikTok.

How to Prevent a TikTok Shadow Ban?

To help prevent a TikTok shadow ban, consider implementing the following practices:

  1. Follow TikTok’s Community Guidelines. Familiarize yourself with TikTok’s community guidelines and ensure your content complies with them. Avoid posting explicit, inappropriate, or offensive content, and refrain from engaging in activities that violate the platform’s rules.
  2. Produce High-Quality Content. Focus on creating original, engaging, and high-quality videos. Use good lighting, clear audio, and appealing visuals to make your content stand out. Provide value to your audience through informative, entertaining, or inspiring content.
  3. Use Relevant and Popular Hashtags. Research and use relevant hashtags that are popular and related to your content. However, avoid using banned or irrelevant hashtags, as it can negatively impact your reach.
  4. Engage Authentically. Interact genuinely with other TikTok users by leaving thoughtful comments, responding to messages, and engaging in conversations. Building a positive community presence and fostering meaningful connections can contribute to your overall visibility and engagement.
  5. Avoid Spammy Behavior. Refrain from engaging in spam-like activities, such as excessive liking, commenting, or following/unfollowing users rapidly. Avoid using bots or automation tools that violate TikTok’s terms of service. Focus on organic and authentic growth.
  6. Respect Copyrights and Intellectual Property. Ensure  you have proper authorization for any copyrighted music or videos you use. Avoid infringing intellectual property rights, as it can lead to penalties and a shadow ban.
  7. Monitor and Respond to Feedback. Regularly monitor comments, messages, and feedback from your audience. Respond to questions, comments, and concerns promptly and respectfully. Building a positive rapport with your audience can contribute to your overall reputation on the platform.

By following these practices, you can reduce the likelihood of experiencing a shadow ban.

The Truth Behind TikTok Shadow Ban

Navigating TikTok’s world can be exciting and challenging, especially when facing the prospect of a shadow ban. If you find yourself under a TikTok shadow ban, it’s important to remain patient and persistent. Analyze your content strategy, make necessary adjustments, and continue producing high-quality content. 

Remember, while shadow bans can be frustrating, they are typically temporary. By staying informed, you can enjoy the platform’s creative opportunities while minimizing the risk of a shadow ban. To further improve your experience on TikTok, turn to a reliable TikTok growth Service like High Social. High Social will help you achieve organic growth on the platform, leading to increased followers. Try for yourself today!

TikTok 101