If you want to calculate a TikTok account’s engagement rate manually, you can. You need to divide the total number of engagements by the number of views. Then, multiply the sum by 100 to get a percentage. Here’s the formula for how to find an engagement rate on TikTok:

The Engagement Rate = (User’s total engagement / total views) x 100

For example, as of 10/19/2023, Britney Spears has 1.2 million views, 14,500 likes, 603 comments and 397 saves on this video. This means for that specific content, the engagement rate is 1%.

You might want to calculate a TikTok Influencer’s engagement rate for various reasons. For example, you might want to know how well a competing TikTok influencer’s content performs. Here are some other motives for calculating an influencer’s engagement rate. 

• To gauge popularity and reach. 

• To track performance over time.

• If you’re a brand or business, you want to know if an influencer is a good match for your marketing campaign. 

• To identify whether a specific campaign performs well or not.

We recommend using High Social’s TikTok Engagement calculator to gauge popularity, track performance and reach, grow your brand or business, and hone your marketing skills. You can use it to see how your competitors are doing in order to set better goals for yourself. Or, you can use it to keep tabs on your own content’s wins and losses. 

(You can also always just use it for fun, too!)

Engagement rate is vital for determining whether an influencer marketing campaign is successful or not. You can use this information to improve campaigns or your marketing strategy as a brand or business. 

As an influencer, you should constantly monitor your engagement rates. They provide insight into how popular or influential your content is. You’ll know exactly where you need to improve or if you’re getting something right.

According to Statista, from 2020 to 2022, the average engagement rates per TikTok post are from 4 to 6%. Therefore, anything at or above the average is a good engagement rate. 

However, this number fluctuates depending on your following, reach and popularity. Hootsuite mentions that “Justin Bieber has seen TikTok engagement rates as high as 49%.” Keep in mind that this is not the average. 

If you’re wondering how to get more engagement on TikTok, there are several ways. Most importantly, you must continually post high-quality content relevant to your niche or brand. TikTok is a visual platform, so you need exciting and engaging content. 

Next, pair it with relevant hashtags and keywords. This ensures other TikTokers see your content when they use these terms to search for something to watch. 

Last, it’s all about interaction. And we’re not just talking about followers interacting with your quality content. Interaction is a two-way street, so engage with users who like or comment on your content.