How Do You Follow Someone on TIKTOK?

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Carolyn Howell

Last Updated: Oct 30, 2023

TikTok 101

Want More Real Tiktok Followers?

TikTok provides a whole new way of exploring things you love via mobile, short-form videos. You can be part of any number of subcultures on the platform based on your identity, interests, and passions. So how do you follow someone on TikTok to join a community of like-minded individuals? Here’s a quick guide.

Hand holding black phone and launching TikTok to find out how you follow someone on TikTok.

How Do You Follow Someone on TikTok for iPhone and Android

Knowing how to get followers on TikTok is the main goal for many people on the platform. For others, watching videos that cater to their interests is all the fun they need. When you discover a new creator whose videos you want to see more of, how do you follow someone on TikTok for iPhone and Android? Here are the steps for both iPhone and Android!

  1. You can visit their profile first to scroll through their videos and get a better grasp of the kind of content they create.
  2. If you like what you see, just tap the “Follow” button under their username.
  3. Alternatively, you can tap the “+” sign below the user’s profile picture when their video appears on your For You Page.

Black phone displaying TikTok official account with red Follow button.

How Do You Stop Following Someone on TikTok

Whether a user’s content simply isn’t aligned with your interests anymore or you just want to “tidy up” and curate your FYP feed anew and inform TikTok’s algorithm about your new likes and dislikes, unfollowing an account is the way to do it. How do you stop following someone on TikTok?

  1. On their video screen, tap on the user’s profile picture to go to their profile page.
  2. Tap “Unfollow.”

Woman typing on the phone to unfollow someone on TikTok.

Enhance Your TikTok Experience With Curated Content

Remember that your TikTok experience is defined by your For You Page. You can help the platform’s algorithm properly curate the content you see on your feed by following the right people. For new users, answering the question, “How do you follow someone on TikTok?” is key to an enhanced and customized experience. For brands and businesses, convincing people to follow you means having the right content to enhance their experience.

When you know your target audience and what they’re interested in, you can create similar content that may land you on their FYP. The formula seems straightforward enough, but it’s actually a lot trickier because the competition for views on TikTok is intense! But with advanced audience targeting and the right content promotion strategy, you can have a leg up on the competition. Team up with an expert in TikTok growth strategy, a company like High Social, to reach the right audience for your brand. Start growing your TikTok today!