How Much Does TikTok Pay Per View to Creators?

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Carolyn Howell

Last Updated: May 21, 2024

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In the world of TikTok, understanding how much does TikTok pay per view is essential. This is especially for anyone looking to turn their creativity into cash. TikTok offers multiple avenues for content creators to get monetization features. They can also comprehend the payment dynamics can help you navigate this exciting journey effectively.

When it comes to making money on TikTok, the primary method is through the TikTok Creator Fund. Launched in 2021, this fund compensates creators based on the number of views their videos receive. On average, TikTok pays about $0.02 to $0.04 for every 1,000 views. You could earn between $20 and $50 if your video accumulates a million views.

However, gaining access to the TikTok Creator Fund requires meeting certain criteria, including location, age, follower count, and view thresholds. Once you qualify, you can apply through the TikTok app and start earning directly from TikTok. However, TikTok income opportunities don’t stop there.

There are various other methods to monetize your presence on the platform. Exploring these options can help you maximize your income potential. So, read on to figure out these ways.

A little girl recording a video for TikTok.

How Much Does TikTok Pay Per View?

On TikTok, content creators can earn money through various means. Understanding how much TikTok pays is essential to gauge its worth as an investment of your time and effort.

One primary way to earn on TikTok is through the TikTok Creator Fund. This program, launched in 2021, compensates content creators based on the number of views they receive. Typically, TikTok pays around $0.02 to $0.04 for every 1,000 views. So, if you manage to garner a million views, you could earn approximately $20 to $50.

However, to be eligible for the TikTok Creator Fund, you need to meet specific criteria:

  1. Be located in the U.S., UK, Germany, France, Italy, or Spain.
  2. Be at least 18 years old.
  3. Have a minimum of 10,000 community of followers.
  4. Accumulate at least 100,000 views over the past 30 days.
  5. Abide by TikTok’s terms of service and Community Guidelines.

You can apply for the program through the TikTok app using a Pro/Creator account if you meet these requirements. As of the latest information available, this is one of the primary methods to earn money directly from TikTok. However, numerous other ways to monetize your presence on the platform exist. Exploring these options can help you maximize your income potential and make the most of your TikTok journey.

A girl in a blue sweater recording a video for TikTok.

How Much Does TikTok Pay Per View – 1000 Views?

TikTok compensates its content creators through the Creator Fund. Understanding how much TikTok pays per 1,000 views is crucial for creators to assess their potential earnings.

According to reports from TikTok creators, the platform pays approximately $0.02 to $0.04 for every 1,000 views. The payment for each view is incredibly small, practically just a fraction of a cent. This makes it significantly lower than other social media platforms like YouTube.

YouTube, known for its ad revenue sharing, pays an average of $0.18 per view, making it more lucrative for content creators. To put it into perspective, to earn just one dollar from TikTok’s Creator Fund, even popular creator for views need around 50,000 views. While on YouTube, a creator of similar size would only need roughly five views to make the same amount.

A woman recording a TikTok on her Android phone.

How Much Does TikTok Pay Per View – 1 Million Views?

As mentioned above, TikTok creators receive approximately  $0.02 to $0.04 for every 1,000 views. If you were to receive 1 million views on TikTok at the rate of $0.02 – $0.04 per 1,000 views, your estimated earnings would be between $20 and $40. An example from a TikToker, Jenn Leach, who earned 1.6 million views, resulted in a monthly Creator Fund payout of $88. However, it’s important to note that this $88 encompassed earnings from all the videos she created during that one period. This  was approximately 30 TikToks. She made only about $32 to $64 based on the average rate from that viral video.

In contrast, YouTube has the potential to earn creators significantly more for 1 million views, up to $180,000. Attaining 1 million views on YouTube may be more challenging due to various factors. Nonetheless, the earnings per view are substantially higher than TikTok’s lower payout rate. Additionally, it’s worth noting that most TikTok videos do not achieve 1 million views. Even higher view counts on TikTok do not change the comparatively low payment rate.

Different Ways To Make Money on TikTok

Making money on TikTok offers several opportunities for content creators, even if you don’t qualify for the Creator Fund. Here are five different ways to earn money on TikTok:

TikTok Creator Fund

This is one of the main ways to get paid directly by TikTok. You need to have 10,000 followers, 18 years old, and at least 100,000 views in the past 30 days. Your earnings from the Creator Fund depend on factors such as views, engagement, and the quantity of content you create. Regularly posting videos and getting lots of views can boost your earnings.

Collect Diamonds through LIVE Gifting

TikTok allows users to send gifts to creators during live broadcasts. Once your content becomes popular, TikTok rewards you with Diamonds, which you can convert into cash. Each Diamond is worth $0.05, but you need to accumulate at least $100 before you can withdraw it. However, this feature is not available to everyone. You must meet certain requirements to get it.This includes living in a region where Live GIFTS are available and having at least 1,000 followers.

Create Brand Sponsored Content

Partnering with brands for sponsored content is a profitable option. Brands seek influential content creators to creatively promote their products or services. Your earnings from brand partnerships depend on your follower count, content quality, engagement rate, and niche. Some top TikTok influencers earn millions annually through such partnerships.

Become an Affiliate Marketer

Affiliate marketing involves promoting affiliate links in your TikTok content. You earn a commission for every purchase made through your links. Choose affiliate programs and products relevant to your niche and audience. Popular affiliate programs for TikTok include Amazon Associates, ClickBank, eBay Partner Network, Fiverr Affiliates Program, and ShareASale. Share authentic reviews and creative promotions to encourage purchases.

Sell Your Own Merchandise

If you have a sizable and engaged fanbase, selling merchandise is a lucrative option. You can design and sell products like t-shirts, hoodies, mugs, and caps featuring your brand. Platforms like Koji offer templates to create custom merch easily. Promote your merchandise consistently in your TikTok videos and encourage your fans to purchase. You can also sell on the TikTok creator marketplace.

A girl using her black smartphone to record a TikTok.

How Much Does TikTok Pay Per View to Its Top Content Creators?

TikTok pays its top content creators through something called the TikTok Creator Fund. This fund pays creators based on the number of views their videos get. It doesn’t matter how many followers they have. So, whether you’re a big-time TikTok star or just starting out, the payment per 1,000 views is the same.

Some well-known creators, like Hank Green, have given us an idea of how much they make from this fund. They earn around $0.02 to $0.04 for every 1,000 views on their videos.

In simpler terms, if you make a video on TikTok that gets 10,000 views, you might earn somewhere between $0.20 and $0.40 from the Creator Fund. It’s important to note that these earnings can vary depending on different factors. These include the location of your audience and the kind of content you create.

TikTok pays its top creators based on their videos’ popularity. The payment is typically a few cents for every thousand views. This means to make significant money on TikTok; you need to have videos that go viral with millions of views. But it’s a good way for creators to earn something for their content as long as people are watching.

Someone recording a TikTok of a man singing.

How Much Does TikTok Pay Per View in Influencer Marketing?

Influencer marketing on TikTok can be a lucrative way to earn money. The cool thing is that you don’t require a lot of followers to get yourself started. Let’s look at how much influencers can earn based on their types:

  1. Nano Influencers (1K – 9K followers): On average, they can earn around $1,105 per sponsored post.
  2. Micro-Influencers (10K – 49K followers): They typically make approximately $1,600 per sponsored post.
  3. Mid-tier Influencers (50K – 199K followers): These influencers can expect to earn about $3,500 per sponsored post.
  4. Macro Influencers (200K – 499K followers): Their average earnings per sponsored post are around $5,000.
  5. Mega Influencers (500K – 999K followers): They can make approximately $5,500 per sponsored post.
  6. Web Celebrities (1M+ followers): These top influencers can earn around $5,800 per sponsored post.

Please keep in mind that these figures are averages and can vary depending on factors. These factors include your niche and the length of your TikTok videos. For instance, longer videos may command higher payments from brands.

Interestingly, as your follower count increases beyond 200K, the payment per sponsored post doesn’t increase significantly. This is because smaller accounts often have higher engagement rates, making them attractive to brands. High engagement means your audience trusts and pays attention to your content, which is valuable to brands. This implies that even if you have a relatively small following, you can still command competitive prices for branded content.

A person recording a video of a group of people for TikTok.

Who Are the Highest Paid Influencers on TikTok?

The highest-paid influencers on TikTok earn significant sums of money primarily from sources other than the TikTok Creator Fund. These influencers include:

  1. Charli D’Amelio: She has a massive following and earns substantial source of income through various means.
  2. Dixie D’Amelio: Another popular TikTok personality who generates substantial earnings.
  3. Addison Rae: With a massive user base, she enjoys substantial income opportunities.
  4. Bella Poarch: Known for her viral videos, she also earns well from her TikTok fame.
  5. Josh Richards: Despite his notoriety on TikTok, he has diversified his income streams.
  6. Kris Collins: Known for her content, she has leveraged her popularity into financial success.
  7. Avani Greg: With a significant following, she also capitalizes on her TikTok fame.

These influencers do not primarily rely on the TikTok Creator Fund for their income. While the Creator Fund pays creators based on their video views, the earnings are relatively modest. This is especially for those with millions of views. Instead, these creators earn the majority of their income through lucrative brand partnerships. They also launch their clothing lines or take on any other opportunities that come their way.

It’s important to note that becoming a top TikTok earner doesn’t require reaching fame levels like those above. Regardless of their follower count, many creators on TikTok can make money through influencer marketing. They can also carry out collaborations with brands, which can be financially rewarding.

Make Money Through Your TikTok and Grow Your Account

In the dynamic TikTok universe, the journey from content creator to income generator has exciting possibilities. Whether you’re a budding TikTok star or already making waves, understanding the payment structures is key to thriving.

While TikTok’s payment per view might seem modest compared to some other platforms, remember that success on TikTok isn’t just about the numbers. It’s also about engaging your audience, showcasing your uniqueness, and building a community that values your content. This platform offers diverse avenues for earning, from the TikTok Creator Fund to influencer marketing and brand partnerships.

As you embark on your TikTok adventure, focus not only on the earnings but also on the joy of creativity. Whether you’re sharing your talents, spreading laughter, or educating your audience, TikTok is a place where your voice matters.

Its platform celebrates individuality and rewards authenticity, making it an exciting space for financial gain, personal growth and expression. As you TikTok your way through this vibrant community, seize the opportunities, create compelling content, and enjoy the journey.

To further increase your following on TikTok, rely on a TikTok growth service like High Social. High Social is known to help creators grow their organic following. So, what are you waiting for? Try it for yourself today!

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