How To Become a Fashion Influencer: TikTok Edition

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Carolyn Howell

Last Updated: May 21, 2024

TikTok Tips

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Are you wondering how to become a fashion influencer in 2023? Well, you’ve come to the right place. In 2023, the world of fashion does not revolve around glossy magazines or elite runways. It has found a dynamic and relatable platform in TikTok, thanks to the rise of TikTok fashion influencers. These influencers are everyday people who use this social media powerhouse to share their unique styles, fashion tips, and trends with a broad and engaged audience.

Unlike traditional models and celebrities, TikTok fashion influencers connect with viewers on a personal level, making fashion accessible to everyone, regardless of their age, body shape, or budget. With the platform’s short video format and clever algorithm, these influencers have not only made fashion more enjoyable but also turned their passion into a rewarding career. This article explores the world of TikTok fashion bloggers, offering insights into how to become a fashion influencer and who the top influencers are in 2023.

An influencer on TikTok showing clothes and fashion.

What Are TikTok Fashion Influencers?

TikTok fashion brand ambassador are people who use the social media platform TikTok to share and showcase their sense of personal style, fashion tips, and trends with a wide audience. They have gained popularity for their ability to create engaging and entertaining videos that focus on clothing, accessories, makeup, and overall fashion aesthetics.

These influencers create content that often includes fashion hauls, outfit ideas, makeup tutorials, and even fashion challenges. They may also collaborate with brands to promote products or participate in viral fashion challenges to increase visibility.

What makes TikTok fashion influencers unique is their relatability and authenticity. Unlike traditional fashion models or celebrities, many of these influencers are regular people who have a genuine passion for fashion. They connect with their followers personally, offering style inspiration accessible to a wide range of people, regardless of age, body type, or budget.

TikTok’s algorithm also plays a significant role in the success of fashion influencers. The platform’s “For You Page” (FYP) algorithm helps these creators reach a broader audience. This is by showcasing their content to users who share similar interests, which can rapidly boost their follower count.

In summary, TikTok fashion influencers are individuals who use TikTok to share their fashion expertise, style inspiration, and trend-setting ideas with a diverse and engaged audience. They leverage the platform’s short video format and algorithm to make fashion more accessible and enjoyable for people worldwide.

How To Become a Fashion Influencer on TikTok?

Becoming a fashion influencer on TikTok can be an exciting journey if you’re passionate about style and creativity. Here are some steps on how to become a fashion influencer:

  1. Find Your Niche: Decide on the specific fashion niche you want to focus on. It could be streetwear, vintage fashion, sustainable clothing, or anything else that interests you. Having a niche will help you stand out and attract a dedicated audience.
  2. Create High-Quality Content: Invest in a good smartphone or camera to ensure your videos are clear and visually appealing. Make sure your lighting is good and your shots are steady. Create content that is engaging, informative, and visually pleasing.
  3. Stay Consistent: Regularly post content to keep your audience engaged. TikTok’s algorithm favors consistency. Aim for at least a few videos per week, if not more. Try to establish a posting schedule that works for you.
  4. Use Trending Music and Hashtags: Incorporate popular music and relevant influencer hashtags into your videos to increase their visibility. Trends can boost your content and help it reach a wider audience.
  5. Engage with Your Audience: Respond to comments and engage with your followers. Building a community is essential on TikTok. Show appreciation for your supporters, answer their questions, and consider their feedback.
  6. Collaborate and Network: Collaborate with other TikTok creators in the fashion niche. It can help you tap into their audience and vice versa. Networking can open doors to new opportunities and exposure.
  7. Be Authentic: Be yourself and let your personality shine through. Authenticity is of value on TikTok. Share your fashion journey, successes, and even your fashion mishaps.
  8. Build a Strong Profile: Craft an eye-catching profile with a clear profile picture, a catchy bio, and a link to your other social media or fashion-related website, if you have one.

A fashion influencer interviewing another influencer.

Who Are the Top TikTok Fashion Influencers 2023?

In 2023, TikTok is home to many talented fashion influencers who offer style tips and inspiration. These influencers can help you elevate your fashion game.

  1. Remi Bader (@remibader): Remi gained fame with her “realistic haul” videos, showing how clothes look in real life, not just on models. Her humor and openness about mental health have made her a star.
  2. Mandy Lee (@oldloserinbrooklyn): Mandy shares fashion insights and promotes repairing clothing instead of constantly buying, offering a fresh perspective on fashion.
  3. Carla Rockmore (@carlarockmore): Carla is often compared to Carrie Bradshaw and values self-expression in fashion, attracting over 1.3 million followers.
  4. Nava Rose (@the.navarose): Nava Rose excels in street style and special effects, offering inspiration for a wide range of fashion styles and preferences.
  5. Janice Glimmer (@janiceglimmer): Janice draws outfit inspiration from popular shows, icons, and fictional characters, creating fun and quirky takes on iconic looks.
  6. Keri Fay (@kerifay): Based in New York, Keri provides fashion and beauty tips, along with celeb-inspired tutorials and guidance on styling different clothing items.
  7. Ms Kristine (@trendycurvy): Ms. Kristine promotes self-love and body positivity by recreating looks from celebs with various body types, making fashion accessible to all sizes.
  8. Taylor Hage (@tayhage): Taylor offers sophisticated outfit ideas using items from your existing wardrobe and provides tutorials inspired by pop culture.
  9. Christine Le (@christineleeee): Christine has a sporty aesthetic but can transform into a high-fashion icon. She also shares tips on taking and editing Instagram photos.
  10. Denise Mercedes (@denisemercedes): Denise aims to break the myth that curvier body types shouldn’t wear certain clothes by showcasing the same looks on different body types.

Whether you’re a fashion enthusiast or just looking for inspiration, following these creators can be educational and enjoyable.

A fashion influencer recording a video for TikTok on the street.

How To Become a Fashion Influencer With No Money

Becoming a fashion influencer without spending money in fashion is possible with creativity and dedication. Here’s how to become a fashion influencer with no money:

  1. Use What You Have: Start by using your existing wardrobe. Mix and match your clothes to create various outfits. Show your audience how you can style different pieces in multiple ways. This demonstrates your fashion sense without buying new clothes.
  2. Natural Lighting: Good lighting is crucial for quality videos and photos. Utilize natural light from a window or go outside to capture your fashion content. It’s free and can make a significant difference in the visual appeal of your posts.
  3. DIY and Upcycling: Get crafty! Customize and upcycle your old clothes to give them a new look. Share DIY fashion projects with your audience. It’s a cost-effective way to showcase your creativity.
  4. Free Photo Editing Apps: Enhance your photos with free editing apps like VSCO, Snapseed, or Adobe Lightroom Mobile. These apps can help improve the quality of your content without the need for expensive equipment or software.
  5. Content Planning: Plan your content in advance. Create a content calendar to ensure you consistently post engaging fashion-related content. This helps keep your audience interested and coming back for more.
  6. Leverage Social Media: Utilize other social media platforms to cross-promote your TikTok account. Share your TikTok videos on Instagram, Twitter, or Facebook to reach a broader audience without spending money for clothes or on advertising.
  7. Build Your Personal Brand: Develop a unique style or theme for your content. This can help you stand out and make your content memorable, even if you don’t have a big fashion budget.

How To Become a Fashion Influencer on TikTok and Get Free Products

Becoming a fashion influencer on TikTok can lead to exciting opportunities, including receiving free products from brands. Here’s how you can work towards becoming a fashion influencer and getting those freebies:

  1. Showcase Your Authenticity: Brands look for influencers who genuinely love and believe in their products. Be authentic in your reviews and endorsements. Share your honest opinions to build trust with your audience.
  2. Use Hashtags: Incorporate relevant and trending hashtags into your posts. Brands often search for influencers using specific hashtags related to their products.
  3. Tag and Mention Brands: If you’re already using or showcasing products from certain brands, tag and mention them in your videos. Brands may notice and reach out for potential collaborations.
  4. Reach Out to Brands: Don’t hesitate to reach out to brands you admire. Express your interest in working with them and explain how your content aligns with their products. Sometimes, proactive outreach can lead to partnerships.
  5. Join Influencer Platforms: There are influencer marketing platforms where you can sign up and connect with brands looking for influencers. These platforms can help you find opportunities to receive free products in exchange for promotion.
  6. Be Patient and Professional: Building relationships with brands can take time. Be patient and maintain professionalism in your interactions. Deliver on your commitments, and brands are more likely to work with you again in the future.

Getting free products as a fashion influencer on TikTok is a rewarding perk, but it’s important to remember that building a strong and authentic brand should be your primary focus. As your influence grows, so will your opportunities for collaborations and freebies from brands that align with your style and values.

A fashion influencer showing different clothes for a TikTok video.

Learn How To Become a Fashion Influencer on TikTok and Make Money

Making money on TikTok as a fashion influencer can be fun. Here’s how to become a fashion influencer on TikTok:

  • Build Your Following: First, you need people to watch your videos. Post regularly, be yourself, and connect with your audience. Engaged followers are key to making money.
  • Partner with Brands: Brands might pay you to promote their fashion products in your videos. They want access to your followers who trust your fashion sense.
  • Affiliate Marketing: Share links to fashion items and earn a commission when people buy through your links. Some brands offer affiliate programs.
  • Sponsored Content: Some companies may offer money or free products for making videos about their fashion items. Make sure the products align with your style and values.
  • Live Streams and Donations: When you go live on TikTok, viewers can send you gifts that you can turn into money. The more popular you are, the more gifts you can receive.
  • Sell Your Own Merchandise: If you have a unique fashion style, you can create and sell your own luxury clothing or accessories. Promote them in your TikTok videos.
  • Join TikTok Creator Fund: If you meet the eligibility criteria, you can earn money based on the number of views your videos get. This is through TikTok’s Creator Fund.
  • Offer Fashion Tips or Courses: If you’re knowledgeable about fashion, consider offering paid fashion advice or courses to your followers.
  • Collaborate with Other Influencers: Partner with other TikTok influencers, especially those in your niche. Collaborations can help you reach a wider audience and earn more.

Remember, while making money on TikTok can be exciting, it’s essential to maintain your authenticity and only promote products or services that you genuinely like and believe in. Building trust with your audience is key to long-term success as a fashion influencer on TikTok.

Become an Influencer and Become Famous

Becoming a TikTok fashion influencer in 2023 isn’t just about showcasing your style; it’s about celebrating your unique fashion journey with authenticity and creativity. Whether you’re sharing style tips, DIY projects, or exploring the latest trends, the TikTok fashion community welcomes diversity and originality. By following the steps outlined in this guide, you can learn how to become a fashion influencer.

As TikTok continues to evolve, the influence of these fashion enthusiasts grows stronger, reshaping the way we perceive and participate in the world of fashion. From body positivity to sustainable fashion, TikTok fashion influencers are leading the charge, showing that style knows no boundaries and can be both inclusive and empowering.

Whether you dream of being the next TikTok sensation or seek inspiration for your wardrobe, remember that the world of fashion is at your fingertips. It’s also more diverse and exciting than ever before. Further to this, grow your TikTok following with the help of a TikTok growth service. High Social is a TikTok growth service that offers organic growth. Try it for yourself today!

TikTok Tips