TikTok LIVE Money Calculator: How Much Is Your Content Worth?

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Carolyn Howell

Last Updated: Nov 15, 2023

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If you want to earn good money creating digital content, the best monetization opportunities are on TikTok. You could be a TikTok influencer, a brand, a thought leader, or any type of creative and carve out a rewarding space for yourself on the social media platform. Names like Charli D’Amelio, Bella Poarch, and Addison Rae are perfect examples of how big you can make it on TikTok. You can also be among the countless micro-influencers and small business owners enjoying their small piece of the TikTok pie. How much can you make doing LIVE streams on TikTok? Let’s figure it out with a TikTok LIVE money calculator.

A photo of a person counting dollar bills.

How Can You Earn Money From TikTok LIVE?

It’s only been six years since ByteDance introduced TikTok to the world and three years since its popularity skyrocketed. TikTok remains the proverbial new kid on the social media block. Its short-form videos continue to outshine counterparts on other social channels, thanks to TikTok’s innovative and interactive creative tools. Its uncannily intuitive and precise recommendation algorithm is also ahead of the rest by leaps and bounds.

If you want to make money creating digital content, TikTok is the place to do it. The platform actively supports its creators with a wide variety of monetization tools. LIVEs are one of the most preferred formats among creators using TikTok as a side hustle or their main income stream. Let’s explore how you can reap monetary rewards from LIVE broadcasts.

Choosing Your LIVE Moneymaking Opportunity

Even with something as mainstream as a LIVE stream, TikTok offers creators various rewarding options. You can do LIVE selling or promote products as part of a brand collaboration. You can offer LIVE subscriptions. Your fans can send you Tips or Gifts. If your LIVE generates higher engagement, TikTok may reward you with Diamonds, which you can convert into cash.

How much you can earn from a LIVE depends on several factors:

  • If you’re doing a LIVE stream as a paid content creator and collaborating with a brand, your overall performance determines how much you can earn. While follower count determines the average rate of creators and influencers, their level of engagement gives them more negotiating power. If you’re a micro-influencer consistently generating impressively high engagement among your fans, you can get the highest possible rate for this influencer category. 
  • Your potential earnings are often more unpredictable if you engage in LIVE selling. You need a big enough following and know the best time to reach your target market to generate adequate viewership for your LIVE. How much sales you generate will depend on your product’s demand, quality, and price. 
  • TikTok LIVE Subscription allows creators to set their fixed rate — this means you can better estimate how much you can earn per month.
  • You can earn Gifts, Tips, and Diamonds from regular LIVEs. How much money you make mostly depends on how popular your LIVE is and how much engagement it generates. 

Dollar bills are scattered on a table while a person uses a calculator.

How Much Can You Earn From LIVE With a Brand Collaboration?

As previously mentioned, how much you can earn from a brand collaboration depends on your follower count and engagement. But your engagement rates have more weight when it comes to rate negotiation. Want to know the average pay ceiling you can reach with a proven record of impressively high engagement vs an average engagement rate? Here are different rates for different types of influencers:

  • Nano-influencers (1K – 10K followers): $10 – $100 per post
  • Micro-influencers (10K – 50K followers): $100 – $500 per post
  • Mid-tier influencers (50K – 500K followers): $500 – $5,000 per post
  • Macro-influencers (500K – 1M followers): $5,000 – $10,000 per post
  • Mega influencers (more than 1M followers): $10,000+ per post

TikTok Live Gifts Money Calculator

Creators can enable the Gifts feature during their LIVE. Viewers need to purchase Coins to send Gifts to show appreciation and support for their favorite creators. A Rose, TikTok logo, or Ice Cream Cone gift costs one Coin. A Gold Mine or Galaxy gift costs a minimum of 1,000 Coins. So, how much can you earn from Gifts using a TikTok LIVE Gifts money calculator? 

On their own, Gifts have no monetary value. But creators can earn Diamonds from Gifts; Diamonds are convertible to cash. TikTok awards Diamonds to creators based on the popularity of their LIVE. And how many Gifts you receive during your LIVE is one of the ways TikTok measures its popularity. Once you earn a certain number of Diamonds, you can convert these into cash and withdraw the money through PayPal.

According to TikTok’s Virtual Items Policy:

“Diamonds are based on the Gifts a Content Provider receives, at a rate of conversion to be determined by us from time to time in its absolute and sole discretion.”

According to some sources, however, TikTok Diamonds are worth half the value of the Coins used to purchase a Gift. One Coin has an estimated value of 1.5 cents, but users typically purchase Coin packages, i.e., 65 Coins for 99 cents.

A Gift that’s worth two Coins is equivalent to one Diamond. If the total value of the LIVE Gifts you received is 10,000 coins, you may earn 5,000 Diamonds. If you want to convert your Diamonds to cash, 5,000 Diamonds may be worth about US$75.

Here’s the TikTok money calculator for LIVE Gifts and Diamonds:

Total Coin value of Gifts / 2 = # Diamonds

# of Diamonds x Purchase value of one Coin = Cash Reward from LIVE

A man stacks coins on a table.

How Much Can You Earn Through LIVE Subscriptions?

A TikTok LIVE Subscription allows creators to earn money through their LIVE content. Fans can purchase monthly subscriptions to their favorite creator’s scheduled LIVE streams. Subscribers get badges, which they can display when viewing the creator’s LIVE. During the stream, they also enjoy exclusive perks, such as subscriber-only chats and emotes. They may also get exclusive access to subscriber-only videos. 

How much a creator can charge for a monthly LIVE subscription varies. The average rates are between $4.99 and $24.99 per month. The value you offer and your follower count are primary factors that determine how low or high you can set your subscription fee. If you’re unsure what price would be fair for your fans, find out how much other creators in your niche/industry charge. 

A woman wearing a headset and speaking in front of a microphone counts her cash.

Maximize Your TikTok LIVE Money Calculator Earning Potential

Any creator or brand worth their salt knows that engagement makes the TikTok-verse go ‘round. If you want to monetize your content, you need good engagement rates to make good money.

The platform has proven to be the one to beat when it comes to generating impressively high audience engagement. The addictive recommendation algorithm almost always hits the mark when matching TikTok videos with interested viewers. 

When TikTok users open the app, they can always expect a stream of For You feed content that caters to their preferences and passions. Its short-form videos offer easily digestible content — delivering guaranteed and quick satisfaction. Its creative tools allow users to produce fun and interactive material. Because the platform has a low barrier to gaining views, everyone has a better chance of getting likes, comments, and shares than on other social platforms. Put all of these together, and you can easily see it’s the best place for content monetization.

LIVE streams are one of the many monetization opportunities worth exploring on the platform. A LIVE can drive high engagement and help you land a brand collaboration. Your fans can send you Gifts, which can earn you Diamonds, which, in turn, you can convert into cash. You can also make money through Tips. 

A TikTok LIVE money calculator lets you know how much you can make from LIVE broadcasts. Signing up for a High Social plan can help you maximize your earning potential. Connect with more genuinely interested audiences with High Social’s advanced, proprietary AI technology, which lets you double your targeting capability. High Social delivers your high-quality videos to users who are most likely to become highly engaged fans. Start growing your TikTok today!

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