Best Time to Post on TikTok: Reach Your Audience at the Right Times

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Carolyn Howell

Last Updated: Jun 06, 2022

Want More Real Tiktok Followers?

If you’re looking to get more followers on TikTok, then you must know the best times to post on TikTok to reach your target audience. This means knowing when your audience usually goes online and when they’re most active — whether they’re posting, watching videos, or engaging with their communities.

Person holding a phone and using TikTok app.

Why You Should Correctly Time Your Posts on TikTok

Remember that TikTok is designed to build communities through inter-community and inter-platform social sharing. This is one of the reasons why the platform is a highly conducive space for brands. Once you’ve identified your TikTok target audience, your next goal is to reach them and encourage engagement with your content. Knowing the best times to post on TikTok will maximize your success in achieving both of these goals. Here are more reasons why you should time your TikTok posts perfectly. 

  • Your post scores a prominent place on your target audiences’ feeds. 
  • Your video can get the maximum views and engagement possible. 
  • Your video has a higher chance of going viral. 
  • You can reach new audiences and get more followers. 
  • When your video receives stellar engagement, it has a higher likelihood of getting featured on your target audiences’ For You feeds. 
  • You can get the attention, and even the engagement, or a popular influencer in your niche/industry. 
  • You can stay ahead of the curve in your niche/industry or, at least, keep up with the competition. 
  • You can generate greater brand awareness, more sales, or higher participation for your TikTok challenge

So make sure to get the most out of your creative efforts by posting at the right times on TikTok.

Three wall clocks showing different times showing how to figure out the best times to post on TikTok.

Know the Best Posting Times for Each Day of the Week

The best times to post on TikTok vary widely and depend on many, interdependent factors. Keep in mind, however, that there are no established best times for any industry nor for TikTok as a short-form, mobile video platform. When you should post your TikTok content to maximize your audience reach, views, and engagement mostly hinges on who your target audience is and their location. This means your target audiences’ TikTok schedules will determine whether or not your videos will be seen. 

How can you determine your audiences’ or communities’ TikTok browsing and viewing habits? Combine these tactics to get your TikTok prime time on the nose. 

  1. Industry research. Go online to find out if there’s available data on the best times to post on TikTok for your industry. Your research should also include analyzing the posting schedules of your competitors and influencers and other businesses that may share your audience type. Alternatively, you can use the global best times data for TikTok; just make sure the data is based on a study conducted by a reputable company. 
  2. TikTok Analytics Followers tab. Among other valuable performance insights, your TikTok Analytics will give you access to your followers’ activities. More specifically, you can find out the times of the day or days of the week when your followers are most active based on when your videos got the most views and the highest engagement. The Followers tab in your Analytics section will also let you know where your followers are from, so you can deduce the ideal times to reach them and potential new followers. 
  3. TikTok Analytics Content tab. The Content tab will let you keep track of how your previous posts performed. Identify a pattern between your best performing posts and the times when you posted them. 
  4. Trial and error. Using the information from your industry research and Analytics, do some trial and error to further narrow down the best posting times for TikTok for your particular audience. You can manually keep track of when your videos receive the most views and the highest engagement, or use Analytics — or both. 

Your posting schedule must be in sync with your target audiences’ TikTok clocks if you want to get more TikTok followers, likes, comments, and shares — so make sure you hit the nail on the head when posting for each day of the week.

Screenshot of TikTok Analytics page showing the best times to post on TikTok based on followers’ activity.

Best Time To Post On TikTik On Monday

According to Influencer Marketing Hub’s research, the best times to post on TikTok on Mondays across all industries are as follows:

  • 6 AM
  • 10 AM
  • 10 PM

Best Time To Post On TikTik On Tuesday

According to the aforementioned research, the best times to post on TikTok on Tuesdays across all industries are as follows:

  • 2 AM 
  • 4 AM 
  • 9 AM (The study also indicates that this time offers high levels of engagement for this day.)

Best Time To Post On TikTik On Wednesday

The best times to post on TikTok on Wednesdays across all industries are as follows:

  • 7 AM
  • 8 AM
  • 11 PM

Best Time To Post On TikTik On Thursday

The best times to post on TikTok on Thursdays across all industries are as follows:

  • 9 AM
  • 12 AM (The study also indicates that this time offers high levels of engagement for this day.)
  • 7 PM

Best Time To Post On TikTik On Friday

The best times to post on TikTok on Fridays across all industries are as follows:

  • 5 AM (The study also indicates that this time offers high levels of engagement for this day.)
  • 1 PM
  • 3 PM

Best Time To Post On TikTik On Saturday

The best times to post on TikTok on Fridays across all industries are as follows:

  • 11 AM
  • 7 PM
  • 8 PM

Best Time To Post On TikTik On Sunday

The best times to post on TikTok on Sundays across all industries are as follows:

  • 7 AM
  • 8 AM
  • 4 PM

woman filming video for best time to post on tiktok

Key Questions to Help You Find the Best Times to Post on TikTok

There’s no single formula that will effectively help you identify the best times to post on TikTok for your audience. Finding that sweet spot takes time, effort, and diligent data collection and analysis. But you can start off on the right track by answering these key questions. 

  • Where is your target audience’s location? TikTok has more than 1 billion active users monthly worldwide. If you have a global target audience, then their specific time zone/s will determine the best times to post your TikTok videos. You may have to determine an optimized schedule that takes into account multiple time zones. If your target audience is local, you can narrow down the ideal times for posting based on their interests and daily activities. With a TikTok Pro Account, you can access Analytics and view the top territories where your followers are from.
  • What time is your target audience online? Again, their time zone will be a huge factor in determining when your audience is awake and online. If you have audiences across different time zones with small variances, i.e., a time difference of only 30 minutes or 1 hour, then figuring out when they’re active on TikTok and managing your posting schedule is easier. If your audiences are spread out far and wide and in time zones with a larger time difference, then you’ll have to adjust your posting schedule accordingly to accommodate these different geographies.

World map with pins representing how global audiences influence the best times to post on TikTok.

Set Your Posting Times to Your TikTok Audiences’ Clocks

Identifying the best times to post on TikTok for your particular target audience involves a data-driven approach. You can’t just post your videos randomly and hope for the best each time. You need to closely keep track of your content’s performance, know your audience better, and stay up-to-date with industry trends and your competitors’ online activities. It’s not enough to produce amazing content for your TikTok; you also need perfect timing so your videos can make their intended impact and get the views and engagement they deserve. 

Getting the times right for posting on TikTok means your videos are reaching the right audiences — audiences who are genuinely interested in what you have to offer and are most likely to provide you with quality engagement. You can achieve the same and build a stronger TikTok community with genuinely interested and engaged followers with the help of a TikTok growth strategy expert, such as High Social. Leverage High Social’s advanced, proprietary AI target capability to find the right audience match for your brand, and their in-house team of social media specialists to promote your content organically and keep your audience engaged. Start growing your TikTok today!