Best Time To Post on Tik Tok: When to Reach Your Audience

Profile photo ofCarolyn Howell, author

Carolyn Howell

Last Updated: May 01, 2023

Want More Real Tiktok Followers?

Do you want to learn how to get followers on TikTok? Then you need to know the best time to post on Tik Tok to reach your target audience.

This means knowing when your audience usually goes online and when they’re most active. This includes whether they’re out posting content, watching videos, or engaging with their communities.

So how do you tap into your follower activity and determine when your TikTok videos will best perform?

With this guide. We’ve put together a simple one-stop shop on how to grow your TikTok account by:

  • Utilizing TikTok analytics
  • Knowing when to post on tiktok
  • Making use of creator tools like the TikTok influencer marketing hub
  • Understanding that TikTok posting times matter

If you’re one of the millions of TikTok users, keep reading for more information.

Close-up of smartphone in someone's hand with a Tik Tok feed on the screen.

Why You Should Correctly Time Your Posts on TikTok

Understanding the best time to post on tiktok is essential. Why? Because you want your content to reach the biggest pool of people.

If you’re new to the digital marketing/creator market, you might think, “My content will achieve the most engagement rates and reach the most people if my content is good.”

But that’s only part of the equation. The other part comes down to TikTok’s algorithm. Like all the other social media platforms, TikTok lives and dies by algorithms. If you feed it content that makes users:

  • Spend more time on the app
  • Engage more with the app

Then you’ve curried favor with the TikTok gods. At the end of the day, the TikTok app is a business. It’s built on having people follow its algorithm and financial model so it becomes more successful on the other side.

So how do you make the TikTok algorithm work for you? By understanding its criteria. Part of that comes from knowing the best time to post on Tik Tok.

Why? Because the app understands when the most amount of people logs on to the app. Whether they own a business account or a personal TikTok, the app knows when they’re logging on. So, if you’re trying to attract the largest crowd to your platform, you must know when they’re online.

Remember that TikTok builds communities through inter-community and inter-platform social sharing. This is one of the reasons why the platform is a highly conducive space for brands.

Once you’ve identified your TikTok target audience, your next goal is to reach them and encourage engagement with your content.

Why You Should Find The Best Time To Post on Tik Tok 2023

Knowing the best times to post on TikTok will maximize your success in achieving both goals. Here are more reasons why you should time your TikTok posts perfectly. 

  • Your post scores a prominent place on your target audience’s feeds. 
  • Your video can get the maximum views and engagement possible. 
  • Your video has a higher chance of going viral. 
  • You can reach new audiences and get more followers. 
  • When your video receives stellar engagement, it is more likely to get featured on your target audiences’ For You feeds. 
  • You can get the attention, engagement, or a popular influencer in your niche/industry. 
  • You can stay ahead of the curve in your niche/industry or at least keep up with the competition. 
  • You can generate greater brand awareness, sales, or higher participation for your TikTok challenge

Maximize your creative efforts by posting content at the correct times on TikTok.

Close-up of hourglass with white sand next to various analog clocks.

What Is the Best Time To Post on Tik Tok

The best time to post on Tik Tok varies widely and depends on countless factors.

However, there are no established best times for any industry nor for TikTok as a short-form, mobile video platform.

When you should post content to maximize your audience reach, views and engagement hinge on two things:

  • Your target/intended audience
  • Posting based on location

This means your target audiences’ TikTok schedules will determine your maximum engagement. 

How can you determine your audiences’ or communities’ TikTok browsing and viewing habits? Combine these tactics to get your TikTok prime time on the nose. 

  1. Industry research

Go online to find the data on the best times to post on TikTok for your industry. Your research should include analyzing the posting schedules of your competitors, top TikTok influencers, and other businesses. Alternatively, you can use the global best times data for TikTok. Just check you’re following data from a reputable company. 

  1. TikTok Analytics

Make the TikTok Analytics Followers tab your friend. Among other valuable performance insights, your TikTok Analytics will give you access to your followers’ activities.

More specifically, you can find when your followers are most active based on when your videos got the highest engagement.

The Followers tab in your Analytics section will also let you know where your followers reside. That way, you can deduce the ideal times to reach them and potential new followers. 

  1. TikTok Content Tab

The Content tab will let you track how your previous posts performed. Identify a pattern between your best-performing posts and the times when you posted them. 

  1. Trial and Error

Using your industry research and analytics information, use trial and error to narrow down the best time to post on Tik Tok for your particular audience. You can manually track when your videos receive the most views or use Analytics. 

Your posting schedule must sync with your target audiences’ TikTok clocks. Social media platforms vary, but if you want more TikTok followers, likes, comments, and shares, ensure you find the perfect time slot.

  1. Focusing on Your Target Audience.

Finding the best time to post on TikTok directly depends on your audience. Why? Because you need to find the best time to suit their viewing habits.

That’s why you need to think about your audience location. Think of where your audience resides— when are they awake? When do they finish school or work? What would be their lunch hour? You want to improve your audience engagement rates as much as possible.

Instead of going with coordinated universal time zones, specialize your TikTok posting times when your viewers are online.

Two hands holding a smartphone with a black screen and TikTok logo.

Best Time To Post on TikTok on Monday

According to Influencer Marketing Hub’s research, the best time to post on TikTok on Mondays are as follows:

  • 6 AM
  • 10 AM
  • 10 PM

Best Time To Post on TikTok on Tuesday

According to previous research, the best times to post on TikTok on Tuesdays across all industries are:

  • 2 AM 
  • 4 AM 
  • 9 AM (The study also indicates that this time offers high levels of engagement for this day.)

Best Time To Post on TikTok on Wednesday

The best times to post on TikTok on Wednesdays across all industries are as follows:

  • 7 AM
  • 8 AM
  • 11 PM

Phone screen recording a woman's face for TikTok while her finger presses the screen.

Best Time To Post on TikTok on Thursday

The best times to post on TikTok on Thursdays across all industries are as follows:

  • 9 AM
  • 12 AM (The study also indicates that this time offers high levels of engagement for this day.)
  • 7 PM

Best Time To Post on TikTok on Friday

The best time to post on Tik Tok on Fridays across all industries are as follows:

  • 5 AM (The study also indicates that this time offers high levels of engagement for this day.)
  • 1 PM
  • 3 PM

Best Time To Post on TikTok on Saturday

The best times to post on TikTok on Fridays across all industries are as follows:

  • 11 AM
  • 7 PM
  • 8 PM

Best Time To Post on TikTok on Sunday

The best times to post on TikTok on Sundays across all industries are as follows:

  • 7 AM
  • 8 AM
  • 4 PM

 Various question marks on various pieces of paper on a flat surface.

Key Questions To Help You Find the Best Times To Post on TikTok

There’s no single formula that will effectively help you identify the best times to post on TikTok for your audience.

Finding that sweet spot takes time, effort, and diligent data collection and analysis. But you can start on the right track by answering these key questions. 

Where Is Your Target Audience’s Location?

TikTok has more than 1 billion active users monthly worldwide. If you have a global target audience, their specific time zones determine the best times to post your TikTok videos.

You may have to determine an optimized schedule that considers multiple time zones. If your target audience is local, you can narrow down the best posting times based on their interests and activities.

With a TikTok Pro Account, you can access Analytics and view the top territories where your followers are from.

What Time Is Your Target Audience Online?

Again, their time zone will be important in determining when your audience is awake and online. If you have audiences across different time zones with slight variances, maybe less so.

You must adjust your posting schedule accordingly if your audiences are spread far and wide and in time zones with a larger time difference.

Yellow alarm clock on a yellow box on a mosaic surface and blanket in yellow and orange colors.

Set Your Posting Times to Your TikTok Audiences’ Clocks

Whether independent or part of a content house, you should only post content when best for you. You don’t need to post TikTok videos when it’s best for the most influencer marketing hub. You just have to find the right time to post for yourself, your same target audience, and your potential sponsors.

Identifying the best time to post on Tik Tok for your particular target audience involves a data-driven approach. You can’t just post your videos randomly and hope for the best each time. You need to keep track of your Tiktok metrics closely.

Wondering what “reached audience” is on TikTok? It’s the total number of users that viewed a particular video.

Look into this TikTok metric and your content’s performance and average watch time. Know your global audience better, and stay up-to-date with industry trends and your competitors’ online activities.

It’s not enough to produce fantastic content for your TikTok account. You also need perfect timing so your videos make their intended impact and get the views and engagement they deserve. 

Finding the best time to post on Tik Tok means your videos reach the right audiences. Audiences genuinely interested in what you offer will most likely provide you with quality engagement.

Need help reaching these goals and finding your best time to post on TikTok? Work with a TikTok strategy expert, such as High Social.

Leverage High Social’s advanced, proprietary AI target capability to find the right audience match for your brand. Their in-house team of top social media strategy specialists promotes your content organically and keeps your audience engaged. Start growing your TikTok today!