TikTok Pulse Unleashes Creative Power for Influencers

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Carolyn Howell

Last Updated: Oct 24, 2023

TikTok 101

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TikTok Pulse is a relatively new feature launched by TikTok, which every content creator is looking to get. The reason behind this is that it allows for monetization. So, content creators can finally cash out properly on their talent and efforts. It is TikTok’s way of giving back to users through their first-ever ad revenue-sharing program.

Want to learn more about TikTok pulse? Well, read on.

What Is TikTok Pulse?

“What is TikTok Pulse?” you may be wondering. Well, it is a fresh addition to the TikTok app. This cool new feature on TikTok lets brands boost their Top-Performing content on the For You page. It’s like a special kind of advertising that shows up in a way that makes sense to users.

TikTok is all about helping its community. So they’re also sharing the ad revenue with content creators with more than 100,000 followers. These creators get a 50% share of the money made from the ads. And if you’re a brand, you will see your ads in the top 4% of daily content. This is where lots of people will see them. This is a great way to make an impact.

A group of people shooting a video of them dancing for TikTok.

How Can We Use the TikTok Pulse Program?

TikTok has introduced an exciting new feature with the goal of showcasing the vibrant culture and trends on the app. They’re creating a space where brands can seamlessly integrate into this culture and become part of the ongoing conversation. In essence, TikTok is bridging the gap between brands and culture, as well as creators and entertainment.

The TikTok Pulse program offers 12 categories for brands to choose from. This allows them to select the specific topics they want to associate their ads with. These range from fashion, beauty, gaming, cooking, books, sports, and health and wellness.

Once a brand has chosen its desired category, the app works its magic. It ensures its ads appear alongside the top content of the day. This means that brand ads will now have the opportunity to feature content created by the most popular TikTok creators.

Various factors, including engagement metrics like shares, likes, and comments, determine the ranking of videos within the app. Additionally, video views, recent growth, and creator engagement signals play a role in determining the video’s visibility. Furthermore, TikTok prioritizes brand safety and positive signals for creators and their content when ranking videos.

A guy recording a TikTok video of himself from his smartphone.

All You Need to Know About TikTok’s First Revenue Program

TikTok Pulse is a cool new tool for rewarding creators and giving brands a slice of the success pie. So, here’s the deal: with it, advertisements will appear within videos that fall into twelve popular categories. It’s like a condensed overview of all the great stuff you see on TikTok. This makes it easier for businesses to fit right in and make their Advertising campaigns shine.

Here’s the exciting part: reports suggest that creators will get a great share. They will receive a 50/50 split of all the revenue generated from brand partnerships. It’s TikTok’s way of giving influencers a chance to earn cash, similar to what YouTube does with its Partner Program. But that’s not all. TikTok also ensures that the content creators produce is safe and suitable for those advertisements.

But wait, there’s more! Selected advertisers will have the power to track and control their campaigns using TikTok Ads Manager. This means they can take the wheel and steer their campaign towards success. They’ll also see the placement of their ads and which creators are doing well. It’s like having a VIP pass to find the perfect match for their brand values.

Whether you’re looking to cash in or a brand diving into the TikTokverse, TikTok Pulse is the place to be. It’s all about sharing the success, creating engaging campaigns, and ensuring everyone’s having a good time.

How To Set Up TikTok Pulse Campaigns

To kickstart your TikTok Pulse campaigns, you’ll need a TikTok Ads Manager account to effortlessly manage all your TikTok campaigns. Once you’ve successfully set up your account, you’ll gain access to your dashboard. You will then be able to review your existing campaigns.

Let’s dive into the steps for creating a TikTok Pulse campaign:

  1. Head to the “Campaign” tab in TikTok Ads Manager and click the “Create” button.
  2. Opt for the “Reach & Frequency” buying option.
  3. Select “Reach” as your advertising objective.
  4. Choose TikTok Pulse as the campaign type.
  5. In the settings, give your campaign a distinctive name and hit “Continue.”
  6. Now, at this stage, the system will prompt you to provide an Ad Group Name that reflects the goal of your campaign. You’ll also set specific parameters for your target audience, demographics, interests, and device preferences. You’ll also find options to schedule your campaign, specifying its duration, targeting specific lineups, and managing ad frequency.

The final step will take you to the Ad level. Over there you’ll enter your ad content, including the text and media elements. Here, you have the choice to run an engaging in-feed spark ad or opt for a non-spark ad.

By following these simple steps, you’ll be well on your way to creating impactful campaigns that resonate with a wider audience.

What are TikTok Pulse Requirements?

TikTok Pulse is best for larger creators. To be part of this exciting program, you need to meet a few TikTok pulse requirements. Here’s the breakdown on what creators need to qualify:

  1. Follow the TikTok Community Guidelines: It’s essential to adhere to TikTok’s community guidelines to ensure a positive and respectful environment.
  2. Reach at least 100,000 followers: To be eligible, you’ll need a solid following of at least 100,000 fantastic TikTok fans.
  3. Post at least 5 videos in the last 30 days: Keep those creative juices flowing! It’s necessary to stay active on the platform by sharing at least 5 videos within the past month.
  4. Be at least 18 years old: This is exclusively available to creators who are the age of 18 or above.

Now, here’s the exciting part. Creators who meet these requirements can earn 50% of the revenue generated from Pulse ads placed within their videos. It’s an amazing chance for creators to monetize their TikTok content. This also offers brands a way to jump into those popular conversations.

So, with TikTok Pulse, it’s a win-win situation for creators and brands alike. This is because it opens up new avenues for monetization and collaboration in the TikTok community.

A man and woman dancing together and recording a video for TikTok.

New Features On TikTok Pulse in 2023

TikTok is stepping up its TikTok Pulse product this year with some exciting new stuff to meet different advertising needs. They want to help brands reach more people, stay relevant, and control where their ads show up. Here are the three important updates for it in 2023:

  • Pulse Premiere: TikTok is introducing Pulse Premiere. This lets brands show their ads right after videos from popular creators in different categories. They could range from lifestyle & education, sports to entertainment. This means you can see brands alongside really cool content from these publishers. Pulse Premiere will also have special campaigns. These will be with big names like BuzzFeed, Conde Nast, Dotdash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media, and WWE. It’s coming out soon – in the summer of 2023.
  • Max Pulse: To reach even more people, TikTok is introducing Max Pulse. It puts brand ads next to the top 4% of content in all TikTok categories. This means your ads will show up in popular videos, no matter what people are watching. Max Pulse will be available later in 2023.
  • Seasonal Lineups: TikTok Pulse is adding Seasonal Lineups. These are collections of the trendiest TikTok content during special times like Thanksgiving and winter holidays. This helps brands to gain attention and be relevant during those critical moments. Some markets will get access to Seasonal Lineups by late 2023.

TikTok commits to giving brands cool ways to connect with cultural trends, special events, and entertainment on the platform. With these new features, TikTok gives advertisers more chances to run effective and targeted ad campaigns.

How Much Does TikTok Pulse Pay, and Is It Worth It?

TikTok Pulse is a cool way for TikTok creators to make money from their videos. It’s all about advertising and getting brands to appear next to the best content on the For You Feed. According to a press release from May 2022, TikTok Pulse lets brands’ ads appear in the top 4% of TikToks. “How much does TikTok pulse pay?” is the question you want to answer. You’re in the right place to figure it out.

The press release also says that there are 12 categories where brands can choose to put their ads. These could range from beauty, fashion, and cooking to gaming. If you’re a creator with more than 100,000 followers, you can get a 50% share of the revenue from ads on TikTok. That’s a pretty good deal! Brands will show their ads on the most popular content, so many people will see them.

Overall, it is an excellent way for creators to make money. It’s a program that both creators and brands should check out. It’s a win-win for everyone!

A girl recording herself through a smartphone for a TikTok video.

The Benefits of TikTok Pulse?

TikTok Pulse has some amazing features that can help influencers earn serious money for their efforts. If influencers create content in a popular niche that gets lots of attention, they can start making extra income. The cool thing is that when brands see success with it, they’re more likely to run more campaigns. This means both creators and brands can keep making money over time.

Having 100,000 followers as a requirement is doable and fair for many established influencers. Many talented creators have already hit that milestone and earned money through the Creator Fund or brand deals. This opens many opportunities for influencers and makes the influencer industry even more exciting and competitive.

What’s cool about this is that it splits the revenue equally between creators and brands. This shows that the platform truly values the hard work of influencers. It also ensures that influencers don’t earn too little compared to big businesses.

So, creators can enjoy financial stability and explore other exciting opportunities beyond it. Plus, It offers a higher earning potential than the Creator Fund, so influencers can have a more consistent income. With TikTok Pulse, influencers can make the most money possible, can have financial stability, and explore new exciting ventures. All this while making a big impact on the platform. It’s a win-win for everyone!

TikTok Pulse – The Future for Content Creators

In conclusion, TikTok Pulse is an exciting feature that allows content creators to monetize their videos on the platform. It provides them with the opportunity to earn money for their talent and efforts. It is TikTok’s way of giving back to its users through its first-ever ad revenue-sharing program.

With it, brand videos have the chance to appear among the top 4% of all clips on the platform. This maximizes their visibility and impact. The program offers 12 categories for brands to choose from, ensuring their ads associate with relevant content. Creators with over 100,000 followers receive a 50% split of the ad revenue generated from TikTok. This creates a valuable monetization opportunity on social media.

The recent updates to it further enhance its offerings and provide brands with expanded reach and relevance. Overall, TikTok Pulse is a worthwhile program for creators and brands. It offers new avenues for monetization, collaboration, and the ability to impact the TikTok community significantly.

With a TikTok growth service, like High Social, you can gain a further advantage. It can help accelerate your organic growth on the platform. Make sure you reach the right viewers to build genuine and meaningful connections with the help of High Social. Start growing your TikTok today.

TikTok 101