Why Is TikTok Not Showing My Videos?: Increase Your Content’s Visibility

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Carolyn Howell

Last Updated: Jan 24, 2024

TikTok Tips

Want More Real Tiktok Followers?

Are your videos not getting any exposure? You may be wondering, “Why is TikTok not showing my videos?” You have active TikTok followers, but are they not seeing your content on their feeds? Find out what the possible causes are for low to zero viewership.

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Why Is TikTok Not Showing My Videos to My Followers?

Why is my TikTok video not showing up for others? Let’s explore the possible reasons you’re experiencing issues with the visibility of your videos. 

You Have a New Account

Is your account only a few days or a week old? TikTok may still be gathering more data to match your content with suitable viewers. You can help the process along by following more profiles and engaging with more content. Doing this will inform TikTok’s algorithm of what types of accounts and content to recommend to you. It will also help the platform identify users to whom it will recommend your page and content. 

Another way to help boost your visibility and viewership is to turn on the “Suggest your account to others” feature. To do this, just follow these steps:

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Select Settings and privacy
  3. Tap Privacy
  4. Tap Suggest your account to others
  5. Select all the options you like. 

Your Account Is Private

With a private account, you will have to approve all users who want to follow you. And only your followers can watch your videos. If you’re a new user, you may not be noticing your follower notifications and, therefore, are not approving follower requests. If you want to keep your account private, make it a point always to check your notifications for follower requests. If you want to reach a wider audience, switch to a public account. Here are the steps how:

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Select Settings and privacy
  3. Tap Privacy
  4. Toggle the setting for Private account to turn it off.

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Your Content Is Under Review 

TikTok reviews all new posts before they appear on feeds. If a video you just published is not receiving views and engagement from your followers, just give it some time. Check again after 30 minutes. 

You’re Not Posting Content at the Right Time

TikTok may have correctly identified suitable viewers for your content. However, if you’re not posting when they’re online, they’ll completely miss your videos when they appear on their feeds. If you already have enough Analytics data, you should be able to see the best times to post on TikTok. TikTok identifies these hours based on when your followers are active on the platform. Again, if your account is fairly new, you can visit pages similar to yours to see when they typically publish content. 

Your Content Is in Violation of Community Guidelines

Why is my TikTok video not showing up? Again, TikTok reviews all new posts before they appear on feeds. If the platform identifies a violation of its Community Guidelines, it will notify you and hide the content from feeds. The most common content violations include:

  • Inappropriate content: Content that promotes violence or self-harm.
  • Explicit content: Content that shows sexual acts or promotes sexual violence.
  • Sensitive content: Videos that depict torture or suicide.

If you commit repeat violations, TikTok may impose a shadow ban on your account. This is not an official penalty on the platform, but you may experience minimal to zero reach for a certain period.

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Why Is My TikTok Search Not Showing Videos?

A technical issue may be the simple explanation for your videos not showing up on your followers’ feeds. This is also the most probable reason for “Why is my TikTok search not showing videos?” Check online if the platform has reported an app/site glitch. If the app has released a new update and your device didn’t automatically install it, you may need to update TikTok manually. Other fixes you can try for a technical issue are as follows:

  • Close all apps on your device, then relaunch TikTok. 
  • Turn your device off, turn it back on, then relaunch TikTok. 
  • Switch your connection from WiFi to data, then back to Wifi; relaunch TikTok. 
  • Restart your internet modem. 

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Increase Your Organic Reach and Visibility on TikTok

Unlike other social media platforms, TikTok levels the playing field for all its users when it comes to organic reach and visibility. TikTok’s algorithm strictly follows an interest-based recommendation system. It recommends accounts and videos to a user based on their expressed interests. 

A mega-influencer or a viral video will not show up on everyone’s feeds ahead of other accounts/content just because of their popularity. TikTok chooses accounts and videos for For You feeds based on users’ content preferences regardless of the account or video’s popularity. 

If you want to increase your exposure on TikTok, your strategy must parallel the platform’s recommendation process. Find out what types of content your target audience enjoys and finds value in. 

Know how to optimize your posts with the right hashtags, keywords, sounds, effects, and more to properly inform TikTok of who your target audience is. Publish your content when your fans are active on the platform. Keep your engagement high to sustain high visibility of your content. 

Why is TikTok not showing my videos? Answering this question will unlock your full potential to reach the widest audience possible on the platform. You can also boost your visibility with expert help from High Social. Instantly increase your audience-targeting advantage with High Social’s advanced proprietary AI technology. 

Like TikTok’s own recommendation tool, this AI-powered targeting solution does an excellent job of identifying interested viewers for your content. Start growing your TikTok today!

TikTok Tips