Age Demographics of TikTok Users – Market Your Business Correctly

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Carolyn Howell

Last Updated: Sep 06, 2023

TikTok Growth

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To make your mark in the world of TikTok marketing, you need to know the age demographics of TikTok users. It’s like a guide that points out the right audience for your products or services. In this article, we’ll delve deep into the age demographics of TikTok users in 2023. We will explore the different age groups that make up this dynamic platform. Make sure your age is correctly updated so you fall under the correct group.

Whether you’re a business looking to advertise or content creator aiming to connect, our guide covers all. This comprehensive guide will provide you with the insights you need. Join us as we uncover how to use this knowledge for successful marketing campaigns. So, let’s dive into it.

An influencer recording a video of herself for TikTok.

What Are Age Demographics of TikTok Users?

Viewing Age demographics of TikTok users means looking at the different ages of people on the platform. It helps us understand how many people are young, how many are in the middle, and how many are old.

Let’s take a peek at age demographics of TikTok users to see which groups are on the platform.

  • Teen Takeover: TikTok is super popular among teenagers. You’ll find lots of high schoolers and college students here. They love to show off their dance moves, share lip-sync videos, and join viral challenges. So, if you’re a teen, you’re in good company!
  • Twenty-Something Vibes: People in their twenties also enjoy TikTok. They use it to share their lives, make hilarious skits, and even launch careers as mega-influencers. It’s like a cool hangout spot for twenty-somethings.
  • Parents and Beyond: Believe it or not, some parents and even grandparents have joined the TikTok party. They might not dance as well as youngsters, but they bring a different kind of charm to the app. It’s a place where generations meet and have fun together. They also find it a great chance to monitor their children on the app and apply parental controls where necessary.
  • Global Fun: TikTok isn’t just for one country—it’s worldwide! People from all over the globe use it. So, you can see dances from South Korea, comedy from the United States, and cooking tips from India. All of this in one place, how amazing?
  • Why Does It Matter? Understanding age demographics of TikTok users helps businesses decide who to target with their ads. For example, if you’re selling toys, you might want to reach parents with kids. Or if you have a trendy fashion brand, teens and twenty-somethings could be your audience.

A TikToker recording a video for TikTok of herself and her hand.

Why Is It Important to Know the Age Demographics of TikTok Users?

Have you ever wondered why some things on TikTok are all about dancing while others are about cooking? Well, the age of the people using TikTok has a lot to do with it! Let’s see why it’s important to know the Age demographics of TikTok users.

1. Fun for Everyone. TikTok is like a big playground with lots of different games. Some games are for little kids, some are for big kids, and some for grown-ups. Knowing the age of the players helps us make sure there are games for everyone to enjoy.

2. Ads That Make Sense. Have you ever seen an ad for a fancy retirement plan while watching funny cat videos on TikTok? That’s because the app didn’t know your age. By understanding age demographics of TikTok users, companies can show ads that match the interests of the people. So, if you’re a young skateboarder, you’ll see ads about cool skateboards, not retirement plans!

3. Trends and Challenges. TikTok is famous for its trends and challenges. Sometimes, it’s a new dance that everyone is trying, and other times, it’s a cooking challenge. Knowing the ages of TikTok users helps creators come up with trends that everyone can enjoy. They won’t ask grandparents to do super-fast dances or ask little kids to cook fancy meals.

4. Safety Matters. Safety is a big deal on TikTok. Parents want to make sure their kids are safe while having fun. By knowing the age demographics of TikTok users, TikTok can create rules and protections perfect for each age group. It’s like having different safety gear for different sports.

In simple words, Age demographics of TikTok users help make sure there’s something fun for everyone on TikTok. They show the right ads, trends are suitable for all, and everyone stays safe.

A makeup artist recording a video for TikTok.

Age Demographics of TikTok Users 2023

TikTok is like a digital party, and parties often have age groups that favor different music and games. So, who’s using TikTok in 2023? Let’s break it down in simple terms.

The majority of TikTokers, about 71%, are in the age group of 18 to 34. That’s a total of 775 million TikTok users worldwide! Think of it as three out of every four people at the party. Within this range are more folks aged 18 to 24, making up 38.5% (almost 420 million users), while those aged 25 to 34 account for 32.5% (around 355 million).

If you’re a brand trying to reach young adults, TikTok is like your ultimate hotspot. It’s where you’ll find a big chunk of your potential buyers having fun.

Now, let’s talk about the slightly older crowd. The third-largest group on TikTok consists of people aged 35 to 44, making up 15.6% or 170 million adult users. While they’re the third largest, they’re still not as many as the younger TikTokers. This tells us that TikTok isn’t as popular among this age group, and mostly a hit with the younger crowd.

As you go up the age ladder, fewer people are joining TikTok. For instance, only 8% of adults aged 45 to 54 use the app, and it drops to just 5.5% for those aged 55 and above.

In a nutshell, TikTok is rocking with the younger crowd, especially those between 18 and 34. If your brand wants to connect with this lively bunch, joining TikTok might be the way to go. But as the age goes up, the crowd on the app thins out. So, TikTok’s age demographics show it’s mainly a young and happening scene.

Two girls recording a TikTok video on fashion trends.

How Can Age Demographics of TikTok Users Help With Marketing?

Age demographics of TikTok users play a crucial role in marketing for several reasons:

  • Targeted Advertising: Knowing the age groups of your audience helps you create more precise and effective advertisements. Different age groups have varying interests, needs, and preferences. Tailoring your marketing messages to specific age demographics ensures your message resonates with your intended audience.
  • Product Development: Understanding the age demographics of your customer base helps in product development.
  • Content Creation: Age demographics influence the type of content that will engage your audience. Younger audiences may prefer short, visually appealing content, while older demographics may respond better to longer, more informative content. By aligning your content with the age of your target audience, you can improve engagement.
  • Platform Selection: Different age groups tend to use different platforms and media. For instance, younger people might be more active on social media platforms, while older individuals may prefer traditional media channels.
  • Messaging and Tone: The language and tone you use in your marketing materials can vary based on age and demographics. Younger audiences may respond well to casual and trendy language. While, older audiences may prefer a more formal or informative approach.
  • Budget Allocation: Age demographics inform where you allocate your marketing budget. If a significant portion of your target audience falls within a specific age group, you allocate more marketing budget there. So you use campaigns and channels that resonate most with that group.
  • Measuring Success: Age demographics help you track and measure the success of your marketing campaigns more accurately.

What Are Active Users on TikTok?

Active users on TikTok are the people who regularly use the TikTok app to create, share, and engage with content. They are individuals who actively participate in the TikTok community. This is by uploading their videos, watching content, liking, commenting, and interacting with other users.

Active users play a vital role in shaping the TikTok platform. Their engagement with videos and interactions with other users contribute to trends and challenges. This makes TikTok an ever-evolving and dynamic social media platform.

These users can be content creators who share their talents, interests, or creativity with the TikTok community. They can also be viewers who enjoy watching and engaging with the content created by others.

The concept of active users is essential for TikTok’s success. It also helps businesses or marketers looking to leverage the platform for advertising. Understanding the behavior and preferences of active users helps businesses tailor their content and marketing strategies to reach the audience. It’s the active users who help viral trends take off. Their participation can significantly impact the visibility and popularity of content on TikTok.

How To Calculate the Engagement Rate on TikTok

Calculating the engagement rate on TikTok is a valuable metric for content creators and marketers. It helps to assess the impact and effectiveness of their videos. To calculate the average engagement rate, follow these simple steps:

  1. Collect Data: First, you need data on your TikTok video’s performance. This includes the number of likes, comments, and shares your video has received. You can find this information by tapping on the video and viewing its TikTok statistics.
  2. Add Up Interactions: Calculate the total number of interactions by adding the likes, comments, and shares together. This represents the total engagement with your video.
  3. Divide by Views: Divide the total interactions by the number of views your video has received. This gives you the engagement rate as a percentage or the rate by video views.

Engagement Rate Formula:

Engagement Rate = (Total Interactions / Total Views) x 100

For example, if your video has 1,000 likes, 50 comments, and 20 shares, and it has 10,000 views. The calculation would be:

Engagement Rate = ((1,000 + 50 + 20) / 10,000) x 100 = 7.7%

This means your video has an engagement rate of 7.7%. A higher engagement rate indicates that your content is resonating well with your advertising audience. It also shows that it is generating more interactions relative to the number of views. Monitoring this metric can help you fine-tune your content strategy and create more engaging TikTok videos in the future.

An influencer recording a video of herself for TikTok.

Knowing the Age Demographics of TikTok Users to Market Your Products Successfully

Understanding the age demographics of TikTok is like having a treasure map to reach the right audience. Here’s why it’s crucial for successful marketing:

1. Targeted Marketing: TikTok is a vibrant platform with diverse users, but age plays a significant role in interests and behaviors. By knowing the age demographics, you can precisely target your marketing efforts. For instance, if you sell trendy fashion items, targeting users aged 18 to 24 is a smart move. If it’s home appliances, focusing on the 25 to 34 age group might be better. This precision maximizes your chances of reaching potential customers.

2. Tailored Content: Different age groups respond to various types of content. Younger users often prefer visually appealing and trendy content, while older audiences appreciate informative and reliable messages. Understanding TikTok’s age demographics allows you to customize your content to resonate with specific age groups. This makes your marketing more effective.

3. Budget Optimization: Age demographics help you allocate your marketing budget wisely. If your target audience falls within a particular age range, you invest more in marketing to them. This ensures you’re not wasting resources on audiences less likely to convert.

4. Trend Integration: TikTok is famous for its trends and challenges, which often have age-specific appeal. By aligning your marketing with trending topics within a particular age demographic, you can connect with users more effectively. Your marketing campaigns become part of what’s hot on TikTok, increasing engagement and visibility.5. Safety Measures: TikTok uses age demographics to implement safety measures, especially for younger users. This ensures a safe and age-appropriate environment. As a responsible marketer, it is essential to protect your brand’s reputation and comply with regulations.

Age Demographics on TikTok – All You Need To Know

The age demographics of TikTok users are a goldmine for successful marketing. They guide you to the right audience, help tailor content, optimize budgets, integrate with trends, and ensure safety. By leveraging this information; you can connect with your target audience effectively. This ultimately leads to more successful marketing campaigns on TikTok. So, knowing who’s at the TikTok party is your key to marketing success.

In 2023, around 71% of users fall between 18 and 34 years old, totaling a staggering 775 million worldwide. Specifically, 18 to 24-year-olds makeup 38.5% (nearly 420 million), and 25 to 34-year-olds comprise 32.5% (around 355 million). For brands targeting young adults, TikTok is the ultimate hotspot. The 35 to 44 age group is the third largest, with 15.6% (170 million). Beyond that, only 8% of those aged 45 to 54 and 5.5% of those 55 and above use TikTok.

If you’re looking to grow your TikTok further, consider using a TikTok growth service like High Social. High Social is known for providing a well targeted audience and increasing your organic growth. Try it for yourself today and see!

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