How Do You Send Likes on TikTok? Support a Favorite Creator

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Carolyn Howell

Last Updated: Oct 30, 2023

TikTok Growth

Want More Real Tiktok Followers?

Sending likes on TikTok establishes a connection between the liker and the liked account. The more videos from the same account a user likes, the stronger the relationship they’ll have. How do you send likes on TikTok? How do you encourage more likes on your videos? Find out how these coveted double taps can help drive your TikTok success.

Small, heart-shaped lights.

TikTok Likes 101

Likes on TikTok work the same way as on other social platforms. They’re a simple way of showing creators that their work is appreciated. How do you send likes on TikTok? Can you take back a like? Let’s learn the basics of TikTok likes. 

How Do You Send Likes on TikTok?

There are two ways to send likes on TikTok:

  1. Tap the heart on the right side of the video; or
  2. Double-tap the video.

When you successfully like a video, the heart will change from white to red.

If you want to see the videos, you sent likes to, go to your profile and tap the heart among the tab options under your bio.

How Do You Unlike a Video?

If you send a like on a TikTok video by mistake or change your mind, tap the heart again to unlike. The heart will change from red to white.

If you’re not interested in the video and want to see fewer of the same videos, long-press on the video and tap “Not interested.”

How Do You Send Likes on TikTok and Make Your Liked Videos Private or Public?

After figuring out how to send likes on TikTok, you can change your privacy settings for your liked videos. Liked videos are hidden by default after you create your account. If you want to make your liked videos visible to everyone, just follow these steps:

  1. Go to your profile.
  2. Tap the menu/three lines on the top right.
  3. Tap Settings and privacy. 
  4. Tap Privacy, then scroll down under Interactions to find Liked videos.
  5. Tap Liked videos and select Everyone.

If you want to hide your liked videos, repeat the steps above and select Only me.

A red heart on a black background.

How Many Likes Can You Send on TikTok LIVE?

TikTok LIVE is the platform’s live streaming service for creators. Almost anybody can do a TikTok LIVE stream as long they meet all requirements.

LIVE is an excellent opportunity for creators to interact with their community in real-time and gain lifelong fans. They can also earn money from LIVE streams through virtual gifts and diamonds. The interactive opportunity allows viewers to learn more about their favorite brands and show their appreciation through TikTok Recharge and virtual gifts. Sending likes for a TikTok LIVE is, of course, another way to bolster the creator-audience relationship.

How do you send likes on TikTok LIVE? And how many likes can you send on TikTok LIVE?

Viewers can send likes on TikTok LIVE to strengthen their support for a creator’s work. You simply have to double-tap on the video during the LIVE stream. And you can send as many likes as you want. The creator will see who sends the likes and can acknowledge and thank the sender in real-time. This simple exchange — of a viewer’s appreciation through likes and the creator’s verbal gratitude — effectively solidifies their affinity and dedication. 

How To Send Likes on TikTok LIVE PC

If you’re using TikTok on your desktop, you may wonder how to send likes on TikTok LIVE via PC. You can join a LIVE stream directly from a creator’s profile if you know when they’re streaming. Or you can browse through current LIVE streams by clicking the LIVE button on the left sidebar.

Unfortunately, the heart icon does not appear on TikTok LIVE while watching on a PC. If you want to show your appreciation, you can post a comment or send virtual gifts. Because TikTok LIVEs disappear once the creator finishes the stream, you won’t be able to rewatch a LIVE via the app on your phone so that you can send a like.

If you want to send likes on TikTok LIVE, ensure you’re ready to tune in on your phone.

What Happens When You Send Likes on a TikTok LIVE?

Aside from letting the creator know you appreciate their work, what happens when you send likes on TikTok LIVE?

Knowing how to send likes on TikTok LIVE lets you give your favorite creator rewarding engagement in more ways than one.

  • When you send numerous likes on a TikTok LIVE, you let the creator know you’re enjoying their stream. You give them instant gratification and validation.
  • When you send likes intermittently throughout the LIVE stream, you also let the creator know you’re still actively tuned into their LIVE.
  • Your likes represent your genuine interest in the creator’s LIVE topic. Sending many likes signals the creator to present plenty of similar content in the future.
  • Your likes demonstrate your loyalty to the creator and appreciation for their work.
  • Your likes can influence the creator’s content strategy. Liking a LIVE stream informs a creator about what you want from them.
  • The number of likes on a TikTok LIVE informs the platform’s algorithm of the stream’s potential value to other audiences. The more likes a LIVE stream receives, the higher its chances of getting featured on For You feeds, Explore, and the LIVE tab.

Three red paper hearts on a yellow background.

How Do You Send Likes on TikTok? Plus Other Questions About TikTok Likes

How do you send likes on TikTok to show appreciation for a creator or business and their videos? The easiest way to like a video is to give it a double tap! Here are other questions about TikTok likes. 

  • Where can you find all your likes? You can view your likes via TikTok Analytics. In the Overview tab, you’ll find the number of likes your videos received within a selected date range. In the Content tab, you’ll see the total like counts per post. 
  • What do the Likes count in the main profile represent? Under your profile picture, you’ll see the total of the likes you have received. You can use this number for a quick estimate of your engagement rate.
  • How do you calculate the average engagement rate using total likes? For a quick calculation of your average engagement, divide your total number of likes (from your main profile) by the total number of videos you have posted. And then, divide the number you get by your total number of followers and multiply by 100.
  • How do you calculate the overall engagement rate? Add your total number of likes, comments, and shares. Divide the sum by your total number of followers and multiply by 100.
  • How can you use your like counts to measure your performance against competitors? You can check competitors’ profiles to see their total like counts and compare their numbers with yours. If you’re looking for potential partners to collaborate with, their total like counts will give you a good idea of how well their videos perform among their audiences. 

A woman holding a heart-shaped lamp.

How Do Your Sent Likes on TikTok Affect an Account’s Reach and Views?

Knowing how to send likes on TikTok is the easiest way to help a business or creator gain more exposure on the platform. When you double-tap many videos from a single account, you help push these videos toward audiences with interests similar to yours. Like counts signal the TikTok algorithm to pick up a video and add it to the curated For You feed of users who may be interested in it.

A high number of likes on a video or profile can also help improve the profile’s ranking in relevant search results, the Explore feed, or the LIVE feed (if a LIVE video receives tons of likes). The higher the overall number of likes a profile has, the bigger the reach and higher the views it can get.

How Do Your Sent Likes on TikTok Affect Your For You Feed?

Answering “How do you send likes on TikTok?” also requires discussing how your likes affect the videos you see on your For You feed.

How does TikTok recommend videos #ForYou? To sum it up:

“When you open TikTok and land in your For You feed, you’re presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user likely to be of interest to that particular user. Part of the magic of TikTok is that there’s no one For You feed – while different people may come upon some of the same standout videos, each person’s feed is unique and tailored to that specific individual.”

The videos you see on your For You feed reflect your preferences, which include the interests you specified when you first created your account. Your preferences are continuously modified as you interact with more videos and accounts. Sending likes is one of the key interactions that the TikTok algorithm considers when recommending videos for your personalized For You feed.

Every like you send further refines the #ForYou recommendations. Other factors that determine what you see on your For You feed include:

  • New accounts you follow;
  • Hashtags, sounds, effects, and trending topics you explore;
  • Videos you watch multiple times;
  • Videos you comment on or repost; and
  • Videos you indicate you’re not interested in.

A person holding a white, heart-shaped paper cutout.

How To Get More Likes on Your TikTok Videos

Answering “How do you send likes on TikTok?” to show a creator your appreciation and support is easy.  “How do you get more likes on TikTok?” is often a trickier question to answer.

Getting likes on your TikTok videos is a constant goal that is just as important as boosting TikTok views, knowing how to calculate your reach, etc. You only need to show up on users’ feeds and search results to rack up the views. Getting viewers to double-tap your videos is a whole different story.

To get more likes on your TikTok videos, you need to show them to viewers who enjoy your content. You need to target audiences who are suitable for your brand. You also need to consistently create videos that match your target audiences’ interests.

Brands have better control over their content creation process than their audience-targeting capability. There are effective strategies that can help you improve your discoverability on TikTok. And you can give your brand a leg up on the competition and TikTok algorithm when you team up with a TikTok growth expert like High Social.

High Social’s advanced, proprietary AI technology will enhance your audience-target precision. High Social will help you find TikTok users who fit your audience profile perfectly. All you need to do is specify your audience demographics and interests, and High Social will thoroughly search TikTok’s massive user base to track down your ideal viewers.

When you subscribe to a High Social growth plan, you’ll experience a steady influx of new followers who are genuinely interested and highly engaged. Level up your TikTok game and get the exposure you need. Start growing your TikTok today!