Tradwife Influencers: What Are They Promoting?

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Carolyn Howell

Last Updated: Jul 04, 2024

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Social media is a revolving door for trends, and it has a huge influence over what comes and goes. Whether it’s fashion, beauty, lifestyle, diet, or any kind of trend, it simply goes through seasonal cycles. The rise of the tradwife influencers is the latest and most on-the-nose example of the phenomenon. 

What are they promoting? What is the trend about, and would you want to be a part of it? Here’s everything you need to know about traditional wives making a comeback!

A happy family sits around the dinner table.

What Is a Tradwife Influencer?

What is a tradwife influencer? The term is a portmanteau for “traditional wife influencer” and describes a woman who celebrates traditional values and domestic gender roles. A tradwife influencer refocuses the spotlight on the joys and fulfillment of being a full-time housewife, reshaping views on femininity. 

She believes that a woman’s place is in the home, serving her family’s needs — which does not necessarily mean being subservient. She simply values a woman’s conventional role in the home, which is equally important as her husband’s role.

Her content is filmed beautifully and depicts a picture-perfect life. Picture a dolled-up homemaker wearing an apron and looking blissful as she cooks. She wears rollers in her hair and a crisp and clean dress as she vacuums the floor.

She doesn’t always look immaculate as she manages her home and takes care of her husband and children. Other times, we also see her homely and unmade-up version, carrying a child in one arm as she does her chores.

Her idyllic lifestyle offers modern women an alternative purpose in life that can be completely rewarding and fulfilling. Tradwives liberate themselves from modern and, sometimes, woke standards. For women struggling with the pressures of feminism, family responsibilities, and career expectations, the traditional lifestyle has great appeal.

A husband smiles as he watches his wife pouring juice for their two sons.

Tradwife TikTok Trend Pros and Cons

Tradwife content creators embrace and promote a domestic lifestyle. They’re a solid community with strong beliefs and even stronger voices staunchly defending their choice and values. 

However, the picture that the tradwife TikTok trend paints is far from the quintessential life of a conventional homemaker. Those who don’t agree with the lifestyle point out that the trend glamorizes domesticity in a way that damages achievements in women’s empowerment.

It has ignited heated conversations arguing both sides of the issue. Questions about personal choice and women’s rights vis-a-vis the celebration of gender stereotypes are its main points of contention. 

What are the pros of hopping on the trend and embracing the traditional gender role?

  • It offers a simpler way of life and celebrates the joys and rewards of keeping a house and taking care of one’s family. 
  • It’s a refreshing and less burdensome alternative to the high-pressure, women-can-do-it-all narratives shared on social media.
  • It sends a strong message that choosing domesticity over a career is okay, and it is not necessarily an unfavorable option. 
  • It frees women from societal pressures and the often adverse trade-offs they must make when balancing professional ambitions and family obligations. 
  • It promotes personal choice, and one that a woman should be able to make without being judged or condemned.

What are the cons of perpetuating the trend?

  • As a trend, the tradwife aesthetic may misrepresent the realities of a traditional homemaker’s life. It may give people an unrealistic view through rose-tinted glasses. 
  • The trend walks a fine line between celebrating personal choice and diminishing the feminist movement’s successes.
  • It may appear to disparage or be insensitive towards the struggles of wives/mothers who choose to pursue a career or other ambitions.
  • It may undermine the value of achieving personal growth outside the family. 

A husband and wife cuddle on a couch.

Top Tradwife Influencers: Are They Good or Bad Role Models?

Top tradwife influencers leading the movement often paint a picture of domestic bliss. Some share glimpses of the daily realities of being a full-time homemaker. 

These women are at the forefront of the trend:

  • Nara Smith, @naraazizasmith with 8.2M followers on TikTok. 
  • Emily Mariko, @emilymariko with 12.6M TikTok followers. 
  • Ballerina Farm, @ballerinafarm featuring @hannahneeleman with 7.4M TikTok followers. 
  • Kelly Havens, @kellyhavensohio, with 56.3K followers on Instagram. 

These women celebrate their traditional values and priorities with beautifully curated content showcasing their aspirational domestic lifestyle. Through their content, they share homemaking tips, recipes, and slices of their daily lives as full-time wives and mothers. They share the joys and fulfillment of domesticity.

As expected, many voices have challenged the merits of a tradwife lifestyle. Some call it a complete con; others say it’s misogynistic. As the trend evolves, so do the interpretations of women who aspire to the lifestyle. And it’s only natural that some will get it wrong. 

At its core, the structured and idealistic lifestyle does not reject or minimize feminism and modern society’s definition of women empowerment. 

At least, this is what many tradwives on social media want to emphasize when responding to those with opposing views. These influencers see the movement as another win in the fight for a woman’s right to personal choice. 

Indeed, the movement also underscores the complicated and often conflicting options women face as gender roles and expectations evolve. According to tradwives, taking this specific path is a personal choice, which is both their privilege and right. 

A mother smiles as she and her daughter touch noses.

Tradwife Influencer Names: Username Inspirations

If conventional family values resonate with you, you may also consider creating tradwife content for social media. This means you’ll need ideas for tradwife influencer names. You can use a username generator to find inspiration. See if any of the following names are a good fit!

Username ideas using the keyword “traditional domestic wife”:

  1. DomesticBlissMom
  2. TraditionalWifeLife
  3. FamilyHomeMaker
  4. TheWifeNextDoor
  5. DomesticGoddessTikTok
  6. HappyHomemakerLife
  7. VintageFamilyVlogs
  8. MommyAndWifeyLife
  9. TheDomesticDuchess
  10. TraditionalValuesVlogs

Username ideas using the keyword “traditional homemaker”:

  1. HomemakerHeaven
  2. FamilyTraditions
  3. CozyHomeLife
  4. DomesticBliss
  5. HearthAndHome
  6. OldFashionedMom
  7. TheHomemakingLife
  8. PerfectlyDomestic
  9. NurturingHome
  10. HappyHomeMaker

Username ideas based on the keyword “traditional wife”:

  1. TraditionalWifeLife
  2. DomesticGoddessTikTok
  3. HomemakerHarmony
  4. VintageHousewife
  5. WifeLifeHack
  6. GracefulHomemaker
  7. TimelessWifey
  8. TraditionalWifeVibes
  9. ClassicHousewife
  10. ElegantHomemaker

FAQ: Frequently Asked Questions About the Tradwife Trend

The tradwife trend has sparked passionate reactions and conversations from both sides of the fence. Does it promote unrealistic and outdated ideals? Are people unfairly judging women who choose and find fulfillment in domestication? Whether or not you’ve chosen a side, the following FAQ sums up the issue. 

FAQ: What is the tradwife lifestyle?

The lifestyle refers to the conventional homemaker role many wives and mothers are rediscovering and embracing. It’s about focusing on the needs of their family, fulfilling domestic responsibilities, and finding joy in taking on the traditional role. 

FAQ: Is the tradwife trend good or bad?

The answer depends on who you ask, of course. Women who advocate for the lifestyle believe it’s good as they maintain it’s about personal choice. The ability to make the choice is a privilege and a right that feminists have always fought for. Those who disagree with the lifestyle believe that it flies in the face of women’s empowerment and promotes misogynistic and toxic behaviors. 

FAQ: Are traditional wives good role models for the youth?

Whether they’re good role models or not mostly applies to their own children. Parents typically have the final say on what’s best for their children within the family dynamic. 

Society can question the merits of traditional wives passing on their values to their kids, but it can’t dictate what values are right or wrong. 

FAQ: What are the benefits of being a traditional wife?

These wives find joy and fulfillment in dedicating most of their lives to nurturing their families. They enjoy the full experience of motherhood and wifehood. They also have the privilege of having a husband they can completely depend on. 

A mother feeds her toddler at the table.

Communicate Authentic Values To Connect With Engaged Audiences 

The polarizing nature of tradwife values highlights the powerful influence social media has on cultural shifts and evolving attitudes and norms. One notable takeaway from the heated conversations around the tradwife trend is that authenticity always finds an engaged community.

The core message of tradwife influencers may get distorted or misinterpreted. However, it goes through loud and clear and resonates with those who share the same ideals. Whatever your chosen niche is, always speak with an authentic voice, and you’ll find an audience that will support you. 

Make sure the odds are always in your favor when connecting with TikTok users. Sign up for a High Social plan to double your audience-targeting capability. Leverage High Social’s advanced, proprietary AI targeting technology to reach more genuinely interested viewers. 

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