How Much Is 1 Million Diamonds Worth on TikTok?

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Carolyn Howell

Last Updated: Jan 05, 2024

TikTok 101

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TikTok awards diamonds to a creator when their video generates impressively high engagement. It’s the platform’s way of supporting its top-performing creators and encouraging them to keep up the good work! How much is 1 million diamonds worth on TikTok? If you have collected one million diamonds, congratulations! Find out how much money you can get when you convert your diamonds to cash.

A close-up and mirrored image of a smiling woman with a piece of diamond under each eye.

How Much Are Diamonds Worth on TikTok?

What are Diamonds? Are they convertible to cash? How much are Diamonds worth on TikTok? Here’s your definitive guide on TikTok Diamonds. 

What Are Diamonds on TikTok?

Diamonds are TikTok virtual items. They’re a type of reward that TikTok gives to creators when their content performs exceedingly well. The quantity of virtual Gifts you receive from your viewers is one of the ways for TikTok to measure video popularity. The more Gifts you receive, the higher your chances of also receiving Diamonds. Getting expensive Gifts also increases the “value” of your content.

Viewers often send TikTok Gifts to their favorite creators during a LIVE stream. They can also send these to regular feed videos they find especially enjoyable. They must purchase TikTok coins — the app’s virtual currency — via the TikTok Recharge feature to be able to send Gifts. 

Can You Convert Diamonds to Cash?

Yes! Unlike TikTok Gifts, Diamonds are convertible to cash. Once you collect enough Diamonds, you can withdraw their cash equivalent. However, TikTok does not say exactly how much Diamonds are worth in real money.

According to creators who have successfully cashed in their Diamonds, 1 diamond is equivalent to USD 0.005. If you have 5,000 Diamonds, you can collect $5. But TikTok also deducts a small percentage when you convert Diamonds to money. 

A stack of four gift boxes with a tag that says, “Just for you.”

How Much Is 1 Million Diamonds Worth on TikTok?

So, how much money is 1 million Diamonds on TikTok? Using the exchange rate above, 1,000,000 diamonds multiplied by $0.005 will give you $5,000.

Is Everybody Eligible to Receive Diamonds?

You must meet eligibility requirements to receive Diamonds. Unfortunately, even if one of your videos goes viral and gets tons of views, likes, comments, and shares, TikTok may not reward you with Diamonds if you don’t meet the following requirements:

  • Live in a country where the Diamonds feature is available.
  • Meet local age requirements, which is at least 18 years for most countries.
  • Be eligible to use certain features, such as LIVE, that allow you to collect Diamonds.
  • Comply with TikTok’s Community Guidelines and Terms of Service.
  • Have an account that is in good standing.

Where Can You Find Your Diamonds?

If you are eligible to receive Diamonds from TikTok, you can view your Diamonds balance by following these steps:

  1. Go to your Profile. 
  2. Tap the Menu in the upper right. 
  3. Select Settings and Privacy. 
  4. Tap Balance. Refer to the Balance FAQs.

An image of a black gift box wrapped with a blue ribbon.

Tips To Earn More Diamonds

Do you want to earn more Diamonds on TikTok? Here are some tips to help you do just that!

  1. Learn from your analytics. Identify what types of content generate the most interest and engagement. Try to duplicate your results — experiment by changing certain elements to see if you’ll get better outcomes. 
  1. Learn from other creators. Analyze their most popular videos. What common elements do they have — sound, effects, subject matter, or video style? 
  1. Learn from trending videos. Often, what’s trending today fades into obscurity after a week, so be quick to jump on trends. At the same time, choose trends your fans will find delightful. 
  1. Stay authentic. The authenticity of creators is one of the things that sets the platform apart from other social media channels. Once you find your voice (one that resonates well with your community), stick with it. Don’t trade your authenticity for views and engagement. 
  1. Get input from your fans. Your followers will appreciate the opportunity to contribute to your creative process. Ask them what types of content they want to see more of. Do a LIVE stream exclusively for a Q&A with your viewers. Learn more about their content preferences and needs through surveys or polls. 
  2. Encourage your fans to send you Gifts. It never hurts to ask! If you’re doing a LIVE stream, ask them to show you their support through virtual Gifts. On your feed videos, include the request for Gifts in your CTA.

An image of three cut diamonds on top of a fabric.

Earn More Diamonds With the Right Audience

When you have a genuinely interested audience, you can guarantee they won’t just watch your videos — they’ll also like, comment, and share. And if you have a truly engaged and appreciative viewership, you can also expect to receive lots of virtual Gifts! 

The key to collecting Diamonds from TikTok, however, is to have content that performs excellently among your audience. You need content that is worth watching, delivers genuine value, and urges viewers to show you their appreciation. At the same time, you need to make sure TikTok matches your video with users who will enjoy and applaud what you have to offer.

How much is 1 million diamonds worth on TikTok? The answer should give you enough motivation to roll out a steady stream of videos that your target audience enjoys. You should also get expert targeting help from High Social! Sign up for a High Social plan to boost your audience-targeting advantage with their advanced, proprietary AI technology. Make sure genuinely interested viewers discover your content as soon as you share it. Start growing your TikTok today!

TikTok 101