How To Grow TikTok Shop and Make Serious Money!

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Carolyn Howell

Last Updated: Jun 28, 2024

TikTok Growth

Want More Real Tiktok Followers?

You already know that Instagram and YouTube are getting a run for their money. TikTok hit the scene and took over like a younger Kardashian. But what if we told you that Amazon should worry as well? People ask how to grow TikTok Shops because they see the app’s obvious income potential.

Have you heard about the TikTok Shop? People used to say that TikTok made them buy something. It was like a tagline for user-generated content (UGC). Of course, TikTok had to find a way to make impulsive consumerism easier.

You need to know about the opportunities on this social media platform. Let’s talk about the social commerce part of TikTok and its potential for you! 

Two women package items into boxes.

What Is the TikTok Shop?

The TikTok Shop is a TikTok feature that facilitates app shopping. Sellers can display and advertise their products for sale. Sellers have an easier way to access these products.

TikTok was already a place to advertise products. It is how IG influencers make a living on the platform. They would say they have an Amazon storefront for affiliate marketing. Viewers would know that the creator got a commission when they bought items from there. 

Of course, there was always the option of sponsored posts. Creators featured brands’ products and tried to influence sales. Now, selling is a bit more blatant with this feature. There is a transparency and ease that didn’t exist before.

Do you like the idea of the feature? Maybe you are an eligible creator for a TikTok Shop. It’s serious business to TikTok, so find out if you fit the requirements to sell on TikTok. Then, you can look into how to grow sales on TikTok Shop.

Have These Before You Start a TikTok Shop 

Starting and maintaining a TikTok Shop is hard work. Before you create a shop, have certain things in place to give yourself the best chance at success. A good foundation makes it easier to grow your TikTok Shop.

1. Engaged Followers

It’s hard to grow your page and find new followers. It’s easier to turn existing followers into a consumer base. Hopefully, you have followers who want to spend money at your shop. But how can you tell if that is the case? 

A good way to tell is by looking at your engagement rate. Do your followers like, comment, and share your content? If they don’t engage in free activity, why would they do an activity that costs them?

Ensure that you have a healthy engagement rate before you open your Shop. You want to know that you are starting with a built-in consumer base. Then, you can work on attracting potential followers.

2. A Niche Following

You may think that selling popular products guarantees sales. In reality, it may result in much competition in that market. It may be better to sell a less popular product. For this to be effective, having a niche TikTok page is important.

Deciding on whether you create fitness content or family content affects your overall following. Flowing from that, you choose the products you’d sell. There may be a significant capital outlay at the beginning of your Shop journey. Limiting your product range this way may be a very responsible decision.

3. A Regular Content Schedule

Do you know those influencers who only post when they want to promote a product? They created their following by fostering a genuine relationship with followers. Then, they just became a walking billboard. Don’t let that happen when you have a TikTok Shop.

Try to post regularly before you start the Shop. That way, your followers will think of you as a creator before a seller. You could interpolate personal content with your marketing content. A good mix is more palatable than offering an item for sale with every post you make.

It won’t be as hard to grow sales on TikTok Shop when you start strong. These steps should put you in the best position for a flourishing online business.

The 8 Best Ways To Sell More on TikTok Shop

You completed creating an online shop on TikTok. The sales are even trickling in. Now it’s time to sell more on TikTok Shop. You have enough stock and are ready for the windfall. But how do you get these sales?

Growing a following on TikTok is not the same as earning sales on the platform. Following a creator is free. How do you compel people to give you money? Here are eight creative ways to do it on the TikTok platform.

1. Be Your Own Product Ambassador

It’s very popular to use Instagram influencer marketing to promote products for a brand. Sellers know that this is a shortcut to their ideal target audience. You may not want to use this method. Finding an influencer can be quite the process. Fortunately, you have a free one at your fingertips: you.

You can use your lifestyle to promote the products you sell. Show how you incorporate it into your lifestyle. This is a great way to show the product in a practical light. This is a service that businesses pay top dollar for. Why not use your effort to build your income? 

2. Buy TikTok Ads

TikTok allows you to purchase extra visibility on the platform. Consider it an investment for your business. Hopefully, it’s an option that returns for you positively. However, TikTok allows you to gain more visibility through organic methods.

3. Do a Livestream

You can make as many TikTok videos as you want. They won’t compare to the vulnerability and transparency of a TikTok livestream. There is so much you can do to promote your Shop here.

Have a live demonstration of the items that you sell. This shows off the true utility of the items. Short videos can be deceiving, while real-time ones are more transparent.

Advertise the new products that you want to offer. Pay attention to the reception they receive. If you don’t get much of a response, maybe you shouldn’t stock up on that item. This trick saves you money and increases the opportunity to increase sales elsewhere.

Answer questions about the product. Maybe they don’t understand how it works. They may wonder if it applies to their lifestyle. You can answer these queries Live. Anyone with similar questions will get answers. They may have been waiting for these answers before deciding to buy.

If you put on a convincing show, secure a sale right there. You pin a product during your Livestream. Customers just need to tap the screen to browse through products. Then, they can buy the products that they like in real time. Imagine the sales you could secure in a good Livestream.

4. Collaborate With Another Creator

Teamwork could make a difference in your online shop. There may be a creator who has access to your ideal target audience. They could help you access these potential customers. Exposure from this creator could lead to more sales. Sometimes, you just need people to know that your products exist.

Maybe they also offer online products. If your products complement each other, a mutually beneficial opportunity exists to increase sales.

5. Post at Ideal Times

Users may come across your products when they don’t have the funds yet. Consider posting at times when the average person has extra disposable income. This could be at the month’s or two weeks’ end.

There is a reason you see promotions for events slated for the end of the month. Sellers know that people believe they have money at this time. It’s the best time to advertise a product.

6. Use Hashtags

Hashtags are a useful part of any marketing strategy. It’s how people find the content that they want to see. If someone searched using those words in their search engine, they wanted to see your content.

Maybe they want to buy something you offer. Make sure they can find your product catalog when they search for you. Good hashtag planning increases the chance of them finding you. 

Ensure that they are not too specific. That decreases the possibility of a person searching for them. At the same time, wide hashtags are problematic as well. Using those means you’d have to compete with other users with that hashtag.

Some creators even use branded hashtags. These especially come in handy for a future hashtag challenge they may host. It’s a popular tactic for marketing a brand or product on TikTok.

7. Optimize Your TikTok Profile

Sometimes, we stumble on a TikTok page. Maybe we can see a video on our For You page and follow it to the user’s profile page. That’s when we look at the bio at the top of the page. Users expect this is where creators would put pertinent information they want us to know. Placing information about a TikTok Shop here makes sense!

When people get to your page, let them know you are a seller. This is a clear way to let them know without seeming too pushy. They could window shop a bit and make a purchase.

8. Use Shoppable Videos

Don’t just make and upload video content. Make them shoppable videos instead. You don’t want people to go out of their way to find your shop. They may give up if finding a product is too hard. You can add a product to your in-feed videos. 

It would be helpful if the video showed how you use this product daily. It helps viewers to imagine themselves using the product. While they visualize, they can make it a reality with just a few clicks.

Now you have excellent tips for how to grow your TikTok Shop! It should be smooth sailing from here. Remember that with everything on TikTok, there will be some trial and error.

We Know How To Grow TikTok Shop, and We Can Help!

Be honest. Is reading this a bit exhausting? You already have to work hard to grow a following on TikTok. Now, you have to think about attracting followers who want to buy what you offer for sale. When does it end?

It sounds like a lot of work for one person. Maybe you should look into getting some assistance along this journey. You could enlist a marketing agency to get more attention to your page. But, a growth profession has the tools to help you achieve your desired growth.

Your friends at High Social know all about online social media growth. It is our business to bring our clients closer to their ideal target audience. You say that you need to know how to grow TikTok Shop sales. We have the technology to attract followers who bring sales.
Our advanced technology is the secret weapon in our online growth. Are you ready to increase your online TikTok following in a meaningful way? Sign up with High Social today.

TikTok Growth