TikTok Monitoring Tools: Influencing With Precision

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Carolyn Howell

Last Updated: Sep 21, 2023

TikTok Tools

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TikTok is buzzing with influencer and affiliate marketing as brands collaborate with influencers to reach their target audience. As a content creator, understanding your performance and audience engagement is crucial to making the most of TikTok. This is precisely where TikTok monitoring tools come into play.

Gone are the days of guessing and hoping for TikTok’s success. Now, it’s all about precision, accuracy, and strategy. Guess what? These are the importance of monitoring tools. These invaluable tools help content creators track their performance, gain valuable insights, and stay ahead of trends. Let’s delve into these tools and see how they can supercharge your TikTok journey.

A TikTok monitoring tool software analyzing content performance.

What Are TikTok Monitoring Tools, and What Do They Do?

After collaborating with brands, how can you be sure you are attracting the right audience and making waves? You can do this by monitoring your performance with TikTok analytics tools.

Monitoring tools are software or online platforms that help influencers track and analyze their TikTok performance and understand their audiences. These tools are your backstage pass to success as an influencer and in affiliate marketing on TikTok. Here are some of their functions:

  1. Track Content Performance

TikTok monitoring tools tracks and lets you see how well your videos are doing. They give you numbers on your video views, likes, comments, and shares. These insights help you understand which videos are a hit and where you need improvement.

  1. Gives Audience Insights

Knowing your target audience on TikTok is vital to success. These tools reveal who’s watching your videos, their age, location, and interests. This insight helps you tailor your content to your viewers’ preferences.

  1. Gives Competitive Analysis

Do you want to stay ahead of the game? TikTok social monitoring tools allow you to spy on other influencers (in a friendly way). You can peek at what’s working for them to gain ideas and inspiration.

  1. Identifies New Trend

Trends shift in the blink of an eye. As such, monitoring tools help spot emerging TikTok trends, the latest challenges, jamz, and popular hashtags. This enables you to customize your content with what’s currently hot on TikTok.

Overall, monitoring tools provide insights, guide your content creation process, and help you connect with your audience effectively. So, how do you choose the best TikTok monitoring tools to track your performance? Let’s find out how.

A TikTok influencer using a TikTok social monitoring tool on his PC.

How To Choose the Best TikTok Monitoring Tool: 7 Useful Tips

Selecting the best TikTok social monitoring tool is vital for influencers and brands to optimize their performance on the platform. Here’s a guide on how to choose the best TikTok monitoring tool for your needs:

  1. Define Your Goals

Start by clearly outlining your goal. Do you want to check your content performance, track campaign performance, or analyze audience demographics?  Knowing your goals will help you narrow down your options.

  1. Set Your Budget

Different TikTok social monitoring tools have varying prices. Determine your budget and find a tool that offers the features you need within your budget.

  1. Read Reviews and Recommendations

Read online reviews and seek recommendations from influencers or businesses using the tool. Real user reviews can provide valuable insights into the tool’s effectiveness.

  1. Check its Compatibility

Some tools are web-based, while others require installations. Most times, it’s better to run TikTok analytics on a PC for easy navigation. Therefore, check for compatibility and choose a monitoring tool that has a browser extension.

  1. Check Performance Metrics

Choose a tool that offers comprehensive performance metrics. It should track vital data like average watch time, views, likes, comments, shares, and engagement rates. These metrics are essential for evaluating your content’s impact and influencer campaigns.

  1. Check User-Friendly Interface

Choose a tool with a user-friendly interface. You should be able to navigate the key features easily, as complex tools can be time-consuming and challenging.

  1. Check for Privacy and Security

When choosing a TikTok monitoring tool, ensure it prioritizes your account privacy and security.  Choose a tool that complies with TikTok community guidelines and has robust security measures to safeguard your information.

That’s it! You now know how to choose a TikTok social monitoring tool. Now, let’s review the top TikTok monitoring tools you can choose from.

Top 6 TikTok Monitoring Tools in 2023

With several TikTok social monitoring tools, choosing the best and most reliable one can be challenging. These tools offer valuable insights and analytics, but finding the right one to suit your needs is crucial for success. Let’s explore the top six TikTok monitoring tools in 2023 to help you make informed decisions:

1. Brand24: Best for Social Networks

Brand24 is one of the top TikTok social monitoring tools offering a comprehensive social network monitoring approach. This isn’t limited to TikTok. It covers popular social media platforms and many other online sources, including blogs and reviews. After setting up your project, you’ll have access to TikTok analytics and can do the following:

  • Track the reach of your hashtags.
  • Discover users and other influencers using your hashtags.
  • Measure the volume of your mentions on TikTok.

This valuable insight allows you to analyze your TikTok performance and gauge how users perceive your brand. Here’s the best part: The platform offers a free 14-day trial, after which you can subscribe to its plan for just $69.

2. Storyclash: Best for Influencer Marketing

Storyclash is a TikTok monitoring tool for TikTok influencers. This all-in-one tool enables you to monitor your campaigns, analyze your performance, and stay ahead of the competition. It offers top-notch features, including influencer campaign monitoring, competitor strategy comparison, and TikTok trend discovery.

The platform’s plan starts from €799 monthly, and you can access the KPIs to help reform your influencer marketing strategy. With its user-friendly interface, Storyclash is the go-to tool to fuel your influencer journey and stay ahead of the trends.

3. YouScan: Best for In-Depth TikTok Analysis

YouScan is an advanced AI monitoring tool for TikTok and other media platforms. It is different from your typical metrics checker; it is more of a social listening tool. It dives deep into content, trends, and post descriptions and even does visual analysis. With its AI features, it can show you scenes, demographics, logos, and activities – things most tools miss.

For TikTok influencers, this means powerful insights for your branding, campaign analysis, and trend tracking. Its lowest plan costs $299 monthly, and it’s a smart investment to boost your TikTok game and online presence.

4. Trendtok: Best for Staying Ahead of TikTok Trends

TrendTok is a must-have monitoring tool for TikTok influencers. This monitoring tool uses the power of artificial intelligence to identify trending topics on TikTok by location and niche. Thus, it helps you stay ahead of the competition, create viral content, and gain more TikTok followers organically.

Additionally, TrendTok offers features like trend analytics and gives personalized suggestions based on your audience demographics and other KPIs. With just $19.9, you can ride the wave of trending content and boost your TikTok presence.

An influencer lying in bed and checking her content’s performance via a TikTok monitoring tool on her PC.

5. Pentos: Best for Enhancing TikTok Engagement

Pentos is another top TikTok monitoring tool with analytics capabilities. It helps you track your influencer campaigns and analyze comprehensive performance data for profiles, posts, hashtags, and music. This metric helps you engage new users to grow your audience and get more TikTok likes.

You can also export your TikTok data as CSV or PDF files for backup in case your account has issues. With just $99 monthly, you can analyze trending content and make data-driven decisions to elevate your influencing game.

6. Exolyt: Best for TikTok Community Insights

Exolyt is a top-tier TikTok monitoring tool catering exclusively to the TikTok community. It serves agencies, influencers, and marketers by providing in-depth analytics and insights into their TikTok performance.

One standout feature is its ability to compare two TikTok profiles side-by-side. This makes it easier for you to see what your competitors are doing. Exolyt offers various pricing plans to suit your needs. Its agency plan costs approximately €199 monthly and provides convenient daily progress monitoring to maximize your TikTok presence and engagement.

Are There Consequences To Using TikTok Monitoring Tools?

Using TikTok monitoring tools offers many advantages, but it has potential consequences. Firstly, it may pose a risk to your account privacy. Some monitoring tools require access to your TikTok account, which can raise concerns about data security breaches. Thus, you should carefully vet any tool you use and ensure it has a strong reputation for safeguarding user data.

Another effect is unhealthy competition. Constantly comparing your performance to others can build unnecessary stress and pressure to keep up. It is essential to strike a balance between monitoring your performance and focusing on creating captivating content. Lastly, these tools are quite expensive and largely cater to influencers with large followers and may not suit beginners.

TikTok’s in-built analytics tool can be an excellent starting point for both new influencers and pros. It guides you through the platform’s dynamics, identifies trends, and helps you refine your content strategies. Additionally, it is user-friendly, free, and meets the needs of all content creators. As you gain more experience and a larger following, you can explore third-party monitoring tools if necessary. So, how can you access the TikTok analytics tool? Let’s find out!

A TikTok influencer checking the TikTok analytics tool on her mobile phone.

How to Access TikTok Analytics on Your Mobile Devices

Ready to monitor and analyze your performance using the free TikTok analytics tool? Here’s how to access TikTok analytics on your mobile devices:

  • Step 1: Open the TikTok app on your Android or iOS device and log in to your account.
  • Step 2: Click the profile icon at the bottom right corner of your screen to access your profile page.
  • Step 3: Tap the three horizontal or vertical lines at the screen’s top right corner and select “Creator Tools.”
  • Step 4: Click “Analytics” to access the TikTok analytics dashboard.

It’s as simple as that. You can also access advanced TikTok analytics on your content performance and trends by upgrading to a Pro account. Here’s how to upgrade to a Pro account:

  • Step 1: Open the TikTok app on your Android or iOS device and log in to your account.
  • Step 2: Tap the “Profile” icon at the screen’s bottom right corner to navigate to your TikTok profile.
  • Step 3: Click the three horizontal or vertical dots at the top right corner and choose “Settings and Privacy” from the options.
  • Step 4: Click “Accounts” and tap “Switch to Pro Account.”
  • Step 5: Choose a category that best describes what you do. You can choose “Public Figure,” “Personal Blog,” or “Education.” 
  • Step 6: Tap “Next” and review the Pro account features. Then, click “Switch to Pro Account.”
  • Step 7: To complete the upgrade process, verify your phone number and follow any further instructions TikTok gives.

Congratulations! You can now access the TikTok analytics tool to monitor your performance. The choice between third-party monitoring tools and TikTok’s in-built analytics tool is yours. Irrespective of your choice, ensure you regularly track your account performance to always be ahead.

A lady scrolling through the TikTok app happily while she enjoys her meal.

High Social: The Best Choice for Organic TikTok Growth

TikTok monitoring tools are valuable for influencers seeking to excel on TikTok. These tools offer many benefits, including tracking content performance and helping you stay on top of emerging TikTok trends. When selecting a monitoring tool, defining your goals, setting a budget, reading reviews, and checking for compatibility are essential. Each tool has unique features and pricing, so finding the perfect fit for your influencer journey is vital.

While TikTok monitoring tools offer many benefits, they have potential downsides, like privacy concerns and high costs. Alternatively, you can use the free TikTok built-in analytics to understand your overall TikTok performance. Additionally, you should prioritize organic growth when monitoring your TikTok performance. What’s the point of monitoring if there are no corresponding additions to your account?

Interestingly, High Social, an expert TikTok growth service, offers AI and advanced targeting strategies to gain followers organically. The platform ensures users connect with the right audience and build genuine connections on TikTok. What are you waiting for? Start growing your TikTok presence today.

TikTok Tools