TikTok Paid Partnership: Making Money From Influencing

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Carolyn Howell

Last Updated: Oct 03, 2023

TikTok Tips

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Are you ready to make money while having fun on TikTok? Then you are in the right place! Branded content, aka TikTok, paid partnership, helps you transform your influencing career into a profitable adventure. With many active users on TikTok, brands partner with influencers to promote their products to their target audience.

In this guide, we’ll explore paid partnerships and how to land a deal without stress. Additionally, we’ll offer tips to help you achieve a successful paid partnership to keep brands returning for more. Let’s dive in and turn your TikTok journey into a profitable one!

An influencer sealing a TikTok paid partnership deal on her laptop.

What Does Paid Partnership Mean on TikTok?

Most influencers often ask themselves, “What does paid partnership mean on TikTok?” Basically, it is a beneficial collaboration between you, an influencer, and a brand or business. It involves creating content about the brand’s products or services and promoting it to your TikTok followers and audience. In return, you receive compensation, which can come in different forms, including money, free products, or other perks.

There are different forms of paid partnership on TikTok. Here are the common ones:

  1. Sponsored Content or Influencer Marketing 

TikTok influencer marketing is one of the most common types of TikTok paid partnerships. Brands send you their products, and you create engaging content around them. You will highlight the product’s features, share your opinion, and show how it fits into your daily life or niche.

  1. Branded Hashtag Challenge

Brands usually create hashtag challenges to boost engagement. They pay you to incorporate the brand’s challenge into your content and encourage your followers to participate. This creates a viral effect and increases the brand visibility.

  1. Affiliate Marketing

Affiliate marketing on TikTok is another form of paid partnership where content creators promote brands’ products or services. It involves influencers promoting products or services and adding affiliate links that audiences can use to patronize the brand. They earn commissions based on the sales they generate through their unique links.

Two business partners shaking hands.

How To Get Paid Partnership on TikTok

Indeed, there are many influencers on TikTok. As such, standing out and gaining brands’ attention can be difficult. So, how can you secure a partnership deal? Here is a step-by-step guide on how to get a paid partnership on TikTok:

  1. Define Your Niche

Identify your unique niche or area of expertise. Brands often look for influencers who align with their products or services. Hence, having a clear niche will make you more attractive to potential partners.

  1. Create Great Videos

Your videos are like your business card. Create engaging, unique, authentic videos that resonate with your target audience. Consistency in posting quality content increases your discoverability to brands as they seek active content creators.

  1. Grow Your Follower Base

Focus on growing your follower count organically by actively engaging with your audience. Respond to their comments, answer their questions, and follow them back. Brands partner with influencers with a substantial and engaged following.

  1. Create a Media Kit

Develop a professional media kit that includes key statistics, such as audience demographics and highlights of your best content. This serves as your influencer portfolio when approaching brands.

  1. Use The Creator Marketplace

TikTok offers a Creator Marketplace platform where brands can discover and connect with influencers. Ensure you set up your profile there to increase your visibility to potential partners.

  1. Reach Out to Brands

Don’t wait for brands to come to you. Actively reach out to brands whose products or services align with your content and audience. 

  1. Deliver Quality Results

After securing the partnership, create authentic, engaging content that meets the brand’s goals. The success of one paid partnership can lead to more opportunities in the future.

An influencer smiling happily after having a successful TikTok paid partnership.

5 Tips for Successful TikTok Paid Partnerships

Achieving success with paid partnerships demands strategy, creativity, and authenticity. Here are five tips for successful paid partnerships:

  1. Authenticity is Key

Stay true to your style and personality. Brands partner with you because of your unique voice and connection with your audience. So, just be yourself and do your thing!

  1. Engage Your Audience

Ensure you actively engage your audience during the partnership deal. For instance, if the paid partnership is a branded hashtag challenge, encourage user-generated content (UGC) related to the brand or product. This creates a sense of community and increases the visibility of the partnership.

  1. Use TikTok Editing Tools

Use the platform’s editing tools, like effects, filters, and music, to make your content stand out. Go extra by experimenting with different types of content styles to make the branded content more entertaining and engaging. TikTok’s unique features can add an extra layer of excitement to your videos.

  1. Promote on Other Social Media Platforms

Cross-promote the branded content across other social media platforms. This extends your reach and maximizes your partnership’s impact, making you more appealing to brands seeking broader exposure and engagement.

  1. Be Transparent with Your Audience

Always disclose your paid partnerships to your audience. TikTok’s guidelines require transparency, and it is vital for maintaining trust. When you’re upfront and honest, your followers trust you more, which makes your fan base solid and supportive.

How To Remove Paid Partnerships on TikTok

Adding and removing paid partnerships in your content informs your audience about your promotions. Viewers can tell your video promotes a brand when the partnership label appears at the bottom left corner. Here’s how to remove paid partnerships on TikTok:

  • Step 1: Log in to your account and tap the “+” icon to record or upload your video.
  • Step 2: Tap “Next” to move to the editing screen. After editing your video, tap “Next” to move to the “Post” page.
  • Step 3: After moving to the “Post” page, scroll down and tap “More options.” Then,  click “Branded content and ads.”
  • Step 4: Toggle on the option for “Branded content” to add or remove paid partnerships from your content.
  • Step 5: TikTok will show you the branded content policy. Ensure you go through it to avoid violating the community guidelines.

A TikTok influencer creating branded content for a brand’s cosmetic product.

How To Get Paid Partnerships and Grow Your Audience

TikTok paid partnerships offer a fantastic opportunity for aspiring influencers to collaborate with brands and grow their online presence. These partnerships include sponsored content, affiliate marketing, and branded hashtag challenges, helping you connect with your audience while promoting products.

It is equally important to understand that having active and engaged followers is vital for attracting paid partnerships. Brands prefer influencers with a large and interactive fan base, which signals influence and can draw more partnership opportunities. Notably, to build a solid follower base, you need the expertise of an organic growth agency like High Social.

High Social is an organic growth agency that can help you build a robust following to secure more paid partnerships. It specializes in organic expansion, ensuring your follower base aligns perfectly with the brand’s target audience. Ready to boost your influence and income? Partner with High Social today and start growing your audience!

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