Creator Search Insights: A Way To Discover Trending Topics

Profile photo ofCarolyn Howell, author

Carolyn Howell

Last Updated: May 21, 2024

TikTok 101

Want More Real Tiktok Followers?

Thanks to its highly intuitive and precise algorithm, TikTok is now among the most preferred online search engines. And TikTok’s search function is invaluable to creators’ content strategy. With TikTok’s latest Creator Search Insights tool, creators can easily access the most meaningful and rewarding discoveries. 

Here’s everything we know about this new TikTok product so far.

TikTok’s Latest Search and Discovery Update for Creators

TikTok released this new product in mid-March of this year. According to TikTok’s product announcement, the new tool “[supports] creators as they look to connect with audiences through Search.” 

Search Insights gives creators a more powerful and finely tuned search and discovery tool. This new AI-powered search tool allows them to:

  1. Find content inspiration relevant to their audience’s current interests. 
  2. Get insights into trending niche searches.
  3. Tweak and enhance their content strategies to adapt to their audience’s changing interests and needs. 
  4. Identify content gaps based on topic searches that deliver limited results. 
  5. Create content that’s more likely to perform well on TikTok. 

How To Find and Navigate Around Creator Search Insights

This latest feature is available only in select regions for now. If it’s available in your area, you can find it by typing Creator Search Insights in the search bar. The feature will soon have its own button/section in the app via Creator Tools in Settings

You may get several results. Select the feature’s dedicated page, which should appear at the top. On the CSI page, you’ll immediately see the top searched topics for the day based on your For You recommendations. 

You can filter the results in three ways:

  1. Tap the For you button. The setting is set to All topics by default. Select Content gap to view trending searches for topics with few relevant videos available on TikTok. 
  2. Tap the Trending button. Again, the settings are set to All topics by default. Select your desired category to narrow down your results. 
  3. Long-press on a topic to remove or report it. 

Search Insights Results Key Features

Each topic result shows a popularity score; you’ll also find some with the label Recommended topic. The label signifies that the topic has a higher chance of generating more views and engagement and greater rewards for the creator. 

You can tap the Bookmark icon next to topics you want to add to your Favorites. You’ll find your list of Favorites by tapping the Bookmark icon in the upper right of the screen. 

You can create a video about a topic straightaway by tapping the video camera icon next to it. The search bar on top of the screen lets you search for specific topics for your next video. 

Tap on a topic result to go to its dedicated page. You’ll see a graph representing its search popularity in the last seven days. You’ll also find tabs for Related videos and Related searches. Again, you can create a video straight from the topic page. Just tap on the red Create button at the bottom. 

Score Higher Popularity and Engagement Points Through Search Insights

Are you a part of TikTok’s Creator Rewards Program? The program is the new and improved Creativity Program. It allows creators to monetize their content and rewards them based on originality, play duration, search value, and audience engagement. 

With the help of Search Insights, you can create content around topics already in demand among viewers. This means your content not only has a higher potential for engagement and views or even going viral. It will also instantly score higher in search results for popular search terms. 

Simply refer to the search topics’ popularity score, or look for the Recommended topic label to identify topics that will generate the best results.

Are you interested in brand collaborations? Scoring popularity and engagement points for highly relevant content will help you stand out. 

If you signed up for TikTok Creator Marketplace, you’ll easily capture the attention of potential brand partners. Make them want to work with you through sponsored posts with content that perfectly aligns with their target market’s needs.

If you’re still building your presence and a solid community on TikTok, search insights will help you achieve maximum exposure. 

TikTok’s newest search and discovery tool is especially helpful when you’re in the early stages of developing a content strategy. You’ll always find content inspiration relevant to your intended audience’s interests. 

Create Instant Viral Videos With the Help of Search Insights

What if you can tap into your niche audience’s search and discovery patterns and content consumption preferences? TikTok offers creators all the tools and resources they need to do just that. 

From the search function to the Creative Center and Ads Library, you can learn about trends, campaign insights, user interests, and more from the search function to the Creative Center and Ads Library. 

TikTok’s Creator Search Insights makes creating content with higher targeting precision and viral potential easier for creators. Creating videos around popular search topics gives you fast access to your target audience’s For You feeds

Knowledge of topics relevant to trending interests in your niche/industry also helps you keep your finger on your audience’s pulse

But don’t stop there. Sign up for a High Social plan to double your audience-targeting capability with their advanced, proprietary AI solution. 

Instantly connect with more viewers who are likely to hit your follow button and become lifelong fans. Start growing your TikTok today!

TikTok 101