How Much Is TikTok Worth?

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Carolyn Howell

Last Updated: Dec 29, 2023

TikTok Growth

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TikTok’s parent company, ByteDance, became the “highest valued unicorn globally” as of April 2023, according to Statista. How much is TikTok worth? And what does TikTok’s current market valuation say about its future? 

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What Is TikTok Worth?

What is TikTok worth today in terms of market value? TikTok is among the most successful brand exports arising from China. The short-video mobile platform rose to fame globally in a relatively shorter time than its biggest competitors, Facebook, Instagram, and WhatsApp. 

TikTok reached one billion active users within just five years after its global launch. In comparison, Facebook reached the same milestone in 8.7 years, WhatsApp in 8.5, YouTube in 8.1, and Instagram in 7.7 years, according to a Statista report.

TikTok Net Worth

So, what is TikTok’s net worth? In 2023, TikTok/Douyin’s combined brand value reached 66 billion U.S. dollars. This represents decent growth from its net worth of USD 50 billion in 2022. The platform also achieved another impressive milestone in 2022 when it became the most downloaded mobile app for that year — surpassing Instagram and WhatsApp. According to the latest reports, the app’s total number of downloads is now at three billion.

TikTok Owner Worth

What is TikTok’s owner’s worth? ByteDance, TikTok’s parent company, is one of China’s most successful brand exports, thanks to the immense popularity of TikTok worldwide. With a market cap of USD 200 billion, ByteDance was 2022’s most valuable unicorn on the global stage. A “unicorn” is a private company with a market valuation of at least one billion U.S. dollars. 

ByteDance has offices in Los Angeles, London, Beijing, Warsaw, Singapore, Tokyo, Dubai, Ho Chi Minh City, Bordeaux, the Philippines, and more. TikTok’s billionaire founder, Zhang Yiming, remains shrouded in mystery as he rarely gives interviews. A software engineer, he founded TikTok in 2012 (as Douyin) and has since evolved into an unqualified business success — worth over USD 49.5 billion. His net worth makes Yiming the 25th wealthiest person in the world and the second in China.

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How Much Is TikTok Worth? The Latest TikTok Statistics

Here are the latest TikTok statistics from the Business of Apps, which clearly show that the future remains promising for the well-loved platform, as well as for its billions of monthly users. 

  • TikTok’s year-on-year revenue increased by 100 in 2022 when it generated an estimated $9.4 billion. 
  • TikTok monthly user base in 2023 grew to 1.5 billion, a 16% increase from the previous year. Estimates report its number of monthly active users will reach two billion by the end of 2024.
  • TikTok was the most downloaded app for the past three years. 
  • Those under 30 years of age represent the majority of TikTok users: 18- to 24-year-olds make up 34.9%, and 25- to 34-year-olds come at a close second, representing 28.2%. 
  • Female users make up 55% of TikTok’s user base, while males make up 43%. 
  • TikTok currently ranks number five among platforms with the highest number of users. Facebook, YouTube, WhatsApp, and Instagram are the top four.
  • The U.S., Indonesia, and Brazil represent TikTok’s largest market.
  • TikTok is currently available in more than 150 countries.

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A Brief TikTok History

To better appreciate how far TikTok has come, let’s take a quick look back at the platform’s history of unprecedented success

  • We can trace TikTok’s earliest iterations to the Vine app. The Vine app allowed users to create and share six-second clips, and it quickly gained popularity in 2013. 
  • The following year, the Chinese social media platform debuted. It allowed users to create videos up to one minute in length. The app became widely popular among U.S. users and gave birth to the lip-synching and dancing craze in the country.
  • In 2016, Chinese tech giant ByteDance created Douyin, an app similar to 
  • In 2017, ByteDance launched Douyin’s international counterpart, TikTok. The same year, the company acquired 
  • In 2018, ByteDance assimilated all content and user accounts into TikTok.

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Explore Your Full Potential on TikTok

TikTok. TikTok’s impressively intuitive algorithm is leagues ahead of other channels’ technology in terms of precision and user satisfaction. 

If you want to build an SEO strategy that actually delivers your desired results, TikTok offers reliable tools and metrics to help you do just that. If you want to reach genuinely interested audiences with quality and relevant content, TikTok facilitates user-to-content interest-based matching. Users can always expect to discover new videos and accounts that cater to their interests, as well as content from pages they frequently engage with. 

In comparison, other platforms often recommend content based on the popularity of the creator, i.e., how many followers they have. A user’s interest is only a secondary factor. This means users see more sponsored posts and the same content from the same popular accounts. Profiles with a smaller following have less visibility even if they share highly relevant content. You’re less likely to discover new content you may be interested in on your feed.

How much is TikTok worth? The answer gives you a clear picture of TikTok’s continuing success, even as it goes head-to-head against social media giants that came before. It’s not too late to build a presence on TikTok. And if you expert need help growing your fan base, sign up for a High Social plan. High Social’s advanced, proprietary AI technology doubles your audience-targeting capability. It’s the only backup you need for TikTok’s recommendation algorithm. Deliver your videos to more genuinely interested viewers. Start growing your TikTok today!

TikTok Growth