How To Get Free TikTok Followers: Ways To Grow Your Audience

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Carolyn Howell

Last Updated: Oct 25, 2023

TikTok 101

Want More Real Tiktok Followers?

Is there a single strategy for how to get free TikTok followers? How do you gather an interested audience for your videos repeatedly? Capturing and sustaining your audience’s interest is the key. How do you cut through all the noise to reach your target audience on the platform? How do you convince the audiences you reach to become followers? Let’s explore the practical and powerful ways to get free followers and grow your audience on TikTok.

A group of men having a meeting.

10 Steps To Find and Capture Your Audience on TikTok

Knowing how to get free followers on TikTok will generate heavy and free-flowing traffic to your profile. You need the equivalent of enormous neon signs pointing at your brand to draw people’s attention away from the latest trending videos. You need to give them a good reason to check you out and a better reason to stay, watch, and hit your follow button.

Here’s everything you need to know to find and capture your audience.

Step 1: How To Get Free TikTok Followers by Knowing What Your Audience Wants

It’s tempting to do what everybody else is doing to get views. But you want the views you get to translate into follows. Focus your efforts on creating content for a niche audience. So step number one in learning how to get free TikTok followers is knowing what your niche audience wants.

Don’t try to be all things to everyone; you will fail spectacularly, especially on social media. Stick to your brand and what your target audiences expect from a brand such as yours. If competition in your industry is tough, going the niche route will get you in front of interested audiences more effectively.

Find out what your niche audience likes and doesn’t like. You can do this by doing a search on TikTok using relevant keywords. You can also check out your competitors’ TikTok pages to see what kinds of videos are most popular among their audiences. Or ask your followers on your other social media pages what they want to see from you on TikTok. It’s also a great way to let them know they can find you on TikTok.

Step 2: How To Get Free TikTok Followers by Optimizing Your Content for Your Audiences’ for You Feeds

On TikTok, the For You feed is your big ticket to fame. TikTok curates each For You feed according to a user’s specified interests and history of interactions on the platform, i.e., the types of videos they engage with and the accounts they follow. When you create content your target audience wants, you’ll have a higher chance of reaching them via their For You feeds.

Step 3: How To Get Free TikTok Followers by Creating Visually Appealing Videos

Creating visually appealing videos is a reliable tactic to help you land on the coveted For You feeds and get free TikTok followers. Make it worth the viewers’ time to watch your videos by giving them content you carefully put together.

Find good, natural light, or use a ring light. Invest in a good-quality microphone to ensure your audio is crisp and clear, and record your video in a quiet place with good acoustics. Find the right position for your camera to get the perfect frame. Edit your video with TikTok effects, filters, and other in-app tools.

A DLSR camera recording a woman in a library.

Step 4: How To Get TikTok Followers for Free by Taking Advantage of Trending Hashtags

Hashtags continue to be an effective optimization tool for ranking in searches. They also serve as a good discovery tool. Mastering the art of how to get free TikTok followers will require you to develop a hashtag strategy to help your target audiences find you more easily.

You can create content based on trending hashtags as long as these hashtags are relevant to your niche and audiences. Or you can create content and optimize it for your intended For You feeds with complementary hashtags with the highest use volume.

Step 5: How To Get Free TikTok Followers by Getting Your Timing Right

Time your posts to coincide with your target viewers’ TikTok browsing habits. If you want to know how to get free TikTok followers every day of the week, find out the hours your audiences are active on the platform for each day. Whey they spend most of their time on TikTok will depend on their age, gender, location, profession, and lifestyle, among others.

Step 6: How To Get TikTok Followers by Identifying a Posting Frequency That Works for You

Should you post content three times a day, every day? Or do you only need to publish content a few times each week? Your audiences’ TikTok habits will significantly influence how often you post content. Other factors you need to consider to help you get more TikTok followers for free include:

  • How often are your competitors posting content?
  • What are your followers’ needs and expectations?
  • Are you promoting something new or making an important announcement?
  • What does your Analytics say about your various posting frequencies?

You want to publish content often enough to keep your audiences engaged, but not too often that your posts become annoying or spammy. Following a content schedule will also help promote top-of-mind awareness and influence your viewers’ content consumption habits.

A calendar with red push pins.

Step 7: How To Get TikTok Followers for Free by Juicing up Your Videos With the Right Beats

Find the right jam for your video’s mood or viewers’ preferences, and you’ll have a hit. You can’t complete your strategy for how to get free TikTok followers without taking advantage of TikTok’s extensive audio library.

TikTok is responsible for many songs making it to the top of the charts. If you can hitch your wagon to a song that audiences in your niche are currently obsessed with, you can expect to get more views and engagement. And with a broader reach, you’ll generate additional interest in your brand, leading to new followers.

You can participate in a dance challenge using the latest trending song. Or find a popular tune you can use as background audio in your video. Explore the most popular sounds on Tiktok, and don’t miss out on any opportunity to get your viewers’ heads boppin’ to the beat.

Step 8: How To Get Free TikTok Followers by Challenging Yourself

Do you want your follower count to skyrocket? Participate in trending TikTok challenges. It’s a highly effective trick for how to get free TikTok followers. And, even better, the content concept is already nicely packaged for you. In this case, you’ll be doing what many others are doing. But the bandwagon you’ll be jumping on is one that your niche audience is also riding. Make sure to choose a challenge in which influencers and other brands in your niche and industry participate. Find a trending challenge that’s receiving tons of engagement from your audience.

A man breakdancing in the street.

Step 9: How To Get TikTok Followers by Asking for User-generated Content

Here’s how to get TikTok followers for free through digital word-of-mouth: ask your followers for user-generated content (UGC).

Because UGC is considered authentic by most people, it will help build more trust around your brand. When a follower features your brand or product/service in their video, you will reach new audiences organically and get more followers from this exposure.

You can also get permission from the creator to share their UGC. Do this to show your followers your appreciation and to encourage others to create videos about you. The opportunity to have their content featured on a brand’s page often gives people enough incentive to produce their own UGC.

Step 10: How To Get Free TikTok Followers by Switching to a Business Account to Access Analytics

Switching to a TikTok Business account is free, and it will give you access to Analytics and other advanced tools you can use to promote brand growth. Access to Analytics is the most important advantage of making the switch. To know how to get free TikTok followers consistently, you need an accurate tool to help you measure your performance.

What insights can you get from Analytics, and how can you use these insights to grow your audience?

Your Analytics will show your follower growth, video views, profile views, likes, comments, and shares. You can view your numbers over the last 7, 28, or 60 days or a custom date range of up to 60 days. A deeper look into your Analytics will reveal where your viewers find your videos, where they’re from, and when they’re most active on Tiktok, among others.

Based on these data, you can re-evaluate your content posting schedule. You can create new content to target audiences from specific locations. You can make more of the same videos that received the highest number of views and the most engagement. The insights you get from Analytics can help you further fine-tune your targeting strategy to continue growing your TikTok fan base successfully.

A woman speaking into an old-fashioned speakerphone.

How To Get Free Followers on TikTok Fast

If you want to know how to get free followers on TikTok fast, consider using follower growth sites. You can get follower packages that fit your budget and needs from these TikTok growth companies. But before spending money to boost your follower count quickly, be aware of the pros and cons of buying followers.

You should also know how to choose the right vendor. If a site offers a free trial, i.e., you can get a small number of followers for free, go for it. This is an excellent way to take the service for a test drive. As much as possible, opt for gradual delivery of followers, especially if you’re buying hundreds or thousands. Spread the delivery in small batches over several days to simulate natural spikes in follower growth.

If you must buy followers, just do it once to give your growth the necessary momentum. High follower numbers can help generate more interest in your brand. But you must complete all the above steps to convert your profile visits into engaged followers.

Kick Your TikTok Game Into High Gear

When you know how to get free followers on TikTok, you can create a direct and unobstructed path between your brand and your intended audience. The toughest challenge often involves creating and encouraging people to follow this path. When you have exactly what they want, converting profile visitors into engaged and loyal followers is easy.

With tens of millions of daily active users watching and posting videos, it’s hard enough to get people’s attention on TikTok. So when you employ a strategy to reach people with your content, you must make it count. If you’re going to get people’s attention, make sure these are TikTok users interested in what you offer. Only by targeting interested viewers will you succeed in converting them into followers.

How do you find the right audience for your content and help them find you? Team up with an expert in TikTok growth management to kick your TikTok game into high gear. A company like High Social will give you precise audience-targeting capability through their advanced, proprietary AI technology. With High Social’s help, you can identify real TikTok users who fit your audience profile based on age, gender, interests, and more.

Subscribe to one of High Social’s monthly growth plans to experience steady, rewarding, and lasting growth with genuinely interested and highly engaged followers. You’ll also benefit from High Social’s social media specialists, who will help you promote your content to the right audiences.

Level up your TikTok game and get the exposure you need. Start growing your TikTok today!

TikTok 101