TikTok Beauty Influencers To Follow in 2023

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Carolyn Howell

Last Updated: Sep 06, 2023

TikTok Tips

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TikTok beauty influencers are the beauty gurus of the digital age, offering quick and accessible guidance on all things beauty. These influencers, from makeup maestros to skincare enthusiasts, have used the power of short videos to make beauty knowledge accessible to all. Beauty influencers are everyday people who share their passion for all things beauty through short, engaging videos.

They’re like friendly beauty advisors you can access right from your phone screen. These influencers cover everything from makeup and skincare to haircare and nail art, making beauty accessible and fun for everyone.

But who are the top TikTok beauty influencers of 2023, and how can you become one yourself? We’ll delve into the world of beauty influencers, spotlight the industry leaders, and tell you how to kickstart your own beauty influencer journey. So, if you’re ready to explore the fascinating realm of beauty on TikTok, keep reading!

A beauty influencer recording a video for TikTok.

Who Are TikTok Beauty Influencers?

TikTok beauty influencers are people who use the TikTok app to talk about and show off beauty-related stuff. They’re like your friendly beauty advisors but on your phone screen. These folks share makeup tricks, skincare tips, and all sorts of beauty secrets with their followers.

They make short videos where they explain how to do makeup, try out new products, or just chat about what works and what doesn’t. The cool thing is that TikTok videos are usually really short, so they have to get straight to the point, which makes learning about beauty stuff quick and easy.

Influencers are everyday people, not just celebrities. Some started with no followers and built their fanbase by being good at what they do and relatable. So, you don’t have to be famous to be a TikTok beauty influencer; you need to have a passion for beauty and a desire to share it.

You’ll find all sorts of beauty influencers on TikTok. Some focus on natural looks, while others wear bold and colorful makeup. Some talk about skincare routines and recommend products, while others do hair tutorials. It’s like a huge beauty buffet where you can pick and choose what you want to learn about.

Beauty influencers are not just about makeup and products; they also promote self-confidence and self-expression. They show that beauty comes in all shapes, sizes, and styles. So, if you want to learn about beauty in a fun and friendly way, TikTok beauty influencers are the ones to follow.

Two beauty influencers recording a video doing makeup for TikTok.

Who Are The Top TikTok Beauty Influencers in 2023?

In 2023, some of the top TikTok beauty influencers in 2023 include the following:

  1. Valeriya.eros
    • Followers: 6.9 Million
    • Niche: Costume & Color Makeup
    • Follow-worthy Facts: Valeriya.eros, a TikTok beauty influencer, has gained a staggering 6.9 million followers in a short time. She’s known for her incredibly detailed and creative makeup transformations into movie characters and monsters. Her captivating content keeps her audience engaged.
  2. michellekhxn
    • Followers: 1.4 Million
    • Niche: Nail Art
    • Follow-worthy Facts: Michelle is a masterful nail artist, offering numerous nail tutorials and reviews of nail products. She helps her followers achieve stunning nail looks and shares budget-friendly options.
  3. Bigheadjustice
    • Followers: 1.7 Million
    • Niche: Hair
    • Follow-worthy Facts: Bigheadjustice stands out with her impressive afro and hair-related content. She provides tutorials, routine tips, and product recommendations, attracting a dedicated audience.
  4. skinbydrazi
    • Followers: 1.9 million
    • Niche: Dermatology
    • Follow-worthy Facts: Dr. Azi, a dermatologist, guides her 1.9 million followers through skincare and haircare routines. She offers recommendations and critiques products, helping viewers make informed choices.
  5. Mattloveshair
    • Followers: 1.5 Million
    • Niche: Hair
    • Follow-worthy Facts: Mattloveshair is all about healthy, luscious hair. He shares hacks and ideas for achieving great hair, along with skincare routines and product reviews, making his content accessible to a wide audience.
  6. Skinbyliss
    • Followers: 455k
    • Niche: Skincare
    • Follow-worthy Facts: Allissa, a professional esthetician, focuses on affordable and effective skincare. She reviews products and offers esthetician-approved recommendations, helping her followers improve their skin.
  7. Justinemarjan
    • Followers: 132k
    • Niche: Celebrity Hairstylist
    • Follow-worthy Facts: Justine Marjan, a celebrity hairstylist, shares the latest trends, hairstyle hacks, and techniques on TikTok. Her expertise allows viewers to recreate celebrity-inspired hairstyles at home.
  8. 12pell
    • Followers: 1.7 Million
    • Niche: Barbershop
    • Follow-worthy Facts: 12pell, a NYC-based barbershop, showcases its clean haircuts and educates viewers on various hair techniques, making it a valuable resource for those seeking barbering tips.

A beauty influencer applying makeup on another girl.

How To Become a Beauty Influencer on TikTok?

Are you wondering how to become a beauty influencer on TikTok? Becoming a TikTok Beauty Influencer is exciting and can be a fun journey. This is especially true if you’re passionate about beauty and enjoy sharing your knowledge and creativity. Here are some simple steps to help you get started:

  1. Find Your Niche: Decide what aspect of beauty you’re most interested in. Do you love makeup tutorials, skincare tips, haircare, or maybe all of the above? Focusing on a specific niche will help you stand out.
  2. Learn and Practice: It’s essential to learn about beauty trends and techniques continuously. Watch other TikTok beauty influencers to get ideas and practice your skills until you’re confident.
  3. Create Quality Content: Your videos should be clear, well-lit, and easy to follow. Use good cameras and lighting if possible. Short, engaging videos work best on TikTok.
  4. Be Authentic: Share your personality and be yourself. People like to follow real, relatable individuals. Don’t be afraid to show your quirks and uniqueness.
  5. Consistency is Key: Post regularly to keep your audience engaged. Consistency helps you grow your followers over time.
  6. Use Hashtags: Use relevant hashtags in your video descriptions to make your content discoverable. Research popular beauty-related hashtags to include in your posts.
  7. Engage with Your Audience: Respond to comments and engage with your followers. Building a connection with your audience is essential for growth.
  8. Collaborate: Partner with other TikTok creators in the beauty niche for duets or collaborations. This can help you reach new audiences.
  9. Stay Informed: Keep up with the latest TikTok trends and algorithm changes. Understanding how TikTok works can help you tailor your content for better visibility.
  10. Be Patient: Building a following takes time. Don’t get discouraged if you don’t see instant results. Keep improving your content and engaging with your audience.

What Is the Difference Between a Beauty Influencer and a Makeup Artist?

Beauty influencers and makeup artists are not the same, although there can be some overlap between the roles.

  1. Beauty Influencers: Beauty influencers are individuals, often on social media platforms like Instagram, YouTube, and TikTok, who share beauty-related content, including makeup tutorials, skincare routines, product reviews, and more. They build a following based on their personality, expertise, and ability to engage with their audience. While some beauty influencers are skilled at applying makeup, their primary role is to showcase and promote beauty products and techniques. They can be either a micro influencer or a macro influencer. They often collaborate with brands for sponsored content.
  2. Makeup Artists: Makeup artists are professionals trained in the art of makeup application. They are skilled at creating various looks, from everyday makeup to special effects makeup for film and theater. Makeup artists typically work in the beauty and fashion industry, providing makeup services for clients like brides, models, actors, and performers. Their focus is on the actual application of makeup to enhance or transform someone’s appearance.

While these roles are distinct, some makeup artists have become influencers by sharing their work and expertise on social media. In such cases, they may also provide tutorials and product recommendations, blurring the lines between makeup artists and beauty influencers. However, not all beauty influencers have formal makeup artist training or provide makeup services beyond their online content.

The key difference is that makeup artists primarily focus on the application of makeup for clients. Beauty influencers concentrate on sharing beauty-related content. This may include makeup tutorials and reviews but doesn’t stop at professional makeup services.

A beauty influencer looking in the mirror while recording for TikTok.

Beauty Trends Promoted by TikTok Beauty Influencers 2023

TikTok beauty influencers 2023 are buzzing about several exciting beauty trends. These trends are shaping the beauty landscape and capturing the attention of both influencers and their followers:

1. Barbiecore: The highly anticipated Barbie film has sparked a Barbie-themed beauty trend. Beauty influencers are creating content inspired by Barbie. Brands like NYX, Glow Recipe, and OPI have released limited collections, gaining significant attention on social media.

2. Body Sprays: Y2K trends are making a comeback not only in fashion but also in fragrances. Body sprays and mists from brands like Sol De Janeiro, Bath & Body Works, and Victoria’s Secret are gaining popularity.

3. Hair Perfume: Hair perfumes are surging in popularity due to their affordability and added benefits of moisture and shine. Popular brands include Gisou, Byredo, and Moroccan Oil.

4. Tinted Sunscreen: Influencers are embracing “minimalist” makeup looks, opting for tinted sunscreens this summer. Preferred brands among beauty influencers include Supergoop’, Kosas, La Roche-Posay, and CeraVe.

5. Bold Lips: Bold lip colors, particularly intense coral and orange-based red tones are trending. Popular products come from Fenty, YSL, and Maybelline.

6. Get Unready With Me: This trend is the opposite of the popular “Get Ready With Me” (GRWM) videos. “Get Unready With Me” videos focus on nighttime skincare routines, from makeup removal to serums and face masks.

7. Dry Shampoo: Dry shampoo is becoming more essential in hair care routines for quick hair refreshment between washes. Brands like Amika, Living Proof, and Fekkai are making appearances in top posts.

8. Underpainting: This makeup technique involves applying contour, concealer, and foundation in a specific order for a sculpted yet natural look. Influencers are raving about underpainting. Beauty enthusiasts are rediscovering this technique, inspired by makeup artist Mary Phillips, who uses it on celebrities like Kendall Jenner and Hailey Bieber.

An influencer applying makeup on herself.

Best Beauty Picks by TikTok Beauty Influencers

TikTok beauty influencers have a powerful impact on shaping beauty trends and influencing consumer choices. In 2023, these influencers highlighted some viral beauty products that have become the year’s best-selling items.

  1. Makeup By Mario Surreal Skin Foundation: Makeup By Mario’s SurrealSkin Liquid Foundation has garnered attention for its skin-like finish. It’s known for being luminous, blendable, and TikTok-approved. Even seasoned beauty gurus like Huda Kattan are fans of this foundation.
  2. Huda Beauty Easy Bake Loose Baking & Setting Powder: Huda Beauty’s pink-hued setting powder has become a sensation on TikTok. This powder not only provides a long-lasting airbrushed finish but also brightens the complexion, leaving behind a lovely soft glow under the eyes.
  3. NYX Cosmetics Fat Oil Lip Drip: TikTok is known for discovering affordable makeup dupes, and NYX Cosmetics’ vegan lip oil fits the bill. It offers 12-hour hydration and high shine without breaking the bank.
  4. Drunk Elephant D Bronzi Drops: Drunk Elephant’s D-Bronzi Anti-Pollution Bronzing Drops serum is rising to fame on TikTok. Mixing a drop or two of this antioxidant-packed serum with moisturizer creates a sun-kissed glow.
  5. Charlotte Tilbury Matte Beauty Blush Wands: Charlotte Tilbury introduced a collection of matte blushes in wand format. The Matte Beauty Blush Wands come in three flattering shades, providing a fresh, flushed finish.
  6. Fenty Beauty Velvet Icon Liquid Lipstick: TikTok trends like “cloud skin” have ushered in the matte makeup revival, including lipstick. Fenty Beauty’s Velvet Icon Liquid Lipsticks offer rich color in a single swipe and have become a TikTok favorite.
  7. Rare Beauty Soft Pinch Liquid Blush: Selena Gomez’s Rare Beauty line continues to captivate TikTok’s beauty community. The highly-pigmented Soft Pinch Liquid blushes are especially beloved, with new limited-edition shades further fueling the love.

Beauty influencer applying makeup and recording video for TikTok.

Your Journey to Beauty Made Easier by Beauty Influencers

In 2023, we’ve seen a new wave of viral beauty products endorsed by TikTok beauty influencers. They have revolutionized the way we shop for makeup, skincare, and hair care. The influence of these creators extends beyond product promotion; they celebrate self-expression and diversity, emphasizing that beauty knows no bounds.

Whether you’re seeking inspiration for your next makeup look, searching for the perfect skincare routine, or wanting to up your hairstyling game, TikTok beauty influencers have you covered. Their impact on the beauty industry is undeniable, shaping trends and guiding us toward the best beauty products of the year.

And for those with dreams of becoming a beauty influencer themselves, the path is clear: find your niche, practice your craft, create quality content, and, most importantly, be authentic. TikTok offers a stage where your passion for beauty can shine, and who knows, you might be the next TikTok beauty sensation of 2023. So, pick up your brushes, experiment with new looks, and get ready to share your beauty journey with the world!

To grow your community as a TikTok beauty influencer, trust in a TikTok growth service like High Social. High Social is committed to helping you increase your targeted audience. This will allow for a well-created and organic community. Try it for yourself today!

TikTok Tips