Boost TikTok Followers: Learn Ways To Grow Your TikTok Fanbase

Profile photo ofCarolyn Howell, author

Carolyn Howell

Last Updated: May 21, 2024

TikTok Growth

Want More Real Tiktok Followers?

Are you a new kid on the TikTok block? Do you need help generating more exposure for your business on TikTok? What are the most effective ways to boost TikTok followers? A single viral video is often insufficient to become an instant TikTok celebrity. Many creators get their 15 seconds of fame and then fade away just as quickly. Once you get your viral break, how do you sustain your popularity to keep your fanbase growing?

Fans at a live performance.

How To Boost TikTok Followers: 10 Tricks To Have Up Your Sleeves

Is your TikTok presence not up to par? With over three billion monthly active users, you may wonder why your brand needs to gain traction on TikTok. Check out these ten tricks for how to boost TikTok followers and achieve TikTok success.

1. Identify Your Niche

You can’t be everything to everybody, at least not while you’re still working to boost TikTok followers for your brand. You must pick a niche within your industry and focus on building a presence for that niche. Keep these pointers in mind:

  • Choose a niche based on what’s popular in your industry, what your biggest competitors are doing on TikTok, or which sub-categories are still largely unexplored on the platform.
  • Pick two or three themes for your niche while you’re still learning how to navigate the TikTok universe.
  • Experiment with various content formats/styles for these themes. For example, you can focus on tutorials using trending music in the background or fun effects.
  • See how your chosen themes perform among your audience, and determine which content styles are most popular.
  • Stay consistent. Stay inside your chosen niche until you have enough data to help you modify and improve your content strategy.

Don’t be distracted by closely related niche content created by other brands in your industry. But you can change your tactic if you believe a competitor’s niche targeting is more effective and you’re ready to go toe to toe with them. In any case, you must stick to a dedicated niche strategy while collecting insights about your audience.

2. Get Acquainted With Your Audience To Boost Your TikTok Followers

As with your chosen niche, stay focused on your niche audience. Why are they on TikTok? What types of videos do they enjoy? What hashtags are popular among your audience? Find out their interests and passions. Familiarize yourself with their behaviors on the platform.

Don’t try to please everyone. Focus on creating content that resonates with your intended audience to boost TikTok followers for your brand. Remember that you must find the middle ground between your dedicated niche strategy and the types of content your audience enjoys.

A man and woman laughing.

3. Boost TikTok Followers With Quality Videos

TikTok is massively popular because the videos are often spontaneous or have minimal scripting or choreography and, therefore, have more organic appeal. But because you’re building a brand, your videos must still have good quality.

TikTok recommends using full-screen mode with a 9:16 aspect ratio when creating and posting videos. Video resolution should be at least 720p. Ensure you have good lighting, whether from natural light or lighting equipment. When recording, there should be zero background noise. Using sounds from TikTok’s audio library will help make your clip more engaging and address background noise issues. Invest in a good microphone for better audio quality.

Play around with TikTok’s in-app camera effects and editing tools. You may also want to explore third-party video editing apps to level up your video production skills and boost your TikTok followers.

4. Stay Up-to-Date on TikTok Trends

Trending songs, TikTok challenges, filters, and hashtags are a staple on TikTok. They come and go in the blink of an eye, as trends are wont to do. You must always be ready to jump on these trends to give you greater exposure and boost TikTok followers.

TikTok’s Creative Center is an excellent place to explore popular and breakout trends. You can browse what’s trending by country and various categories. You should also watch what top influencers in your niche and related niches are doing to stay on top of emerging trends that will appeal to your audience.

5. Engage With Other Creators To Boost TikTok Followers

You can increase your visibility and boost TikTok followers by engaging with other creators. You can “collaborate” with a famous influencer in your niche by creating a duet or stitch using their video. Did you know that creating a duet using another creator’s video will increase your chances of getting featured on the For You feeds of users following that creator? It’s an easy way to reach new audiences similar to yours.

You should also put yourself out there and actively engage with other creators by commenting on some of their most popular posts. Remember to leave a genuine and friendly comment that’s relevant to their content.

Three young professionals looking at a laptop screen.

6. Follow an Optimized Content Schedule To Boost TikTok Followers

When you post your video, you want maximum audience reach and views. You can achieve this and boost your TikTok followers by knowing when most of your current followers are active on the platform. Identify the hours of the day, for each day of the week, when your viewers browse through their TikTok feeds. Follow their schedule when posting your content. And, again, be consistent.

While adopting their TikTok routine to ensure they see your videos, you will encourage them to make you part of it. Following an optimized and consistent posting schedule is your way of letting them know when they can expect your videos. Setting and meeting this expectation is vital to building brand and top-of-mind awareness.

7. Switch to a TikTok Business Account

A TikTok Business account will unlock more tools and opportunities to boost your TikTok followers. One of the most essential advantages of a Business account is getting access to Analytics.

With Analytics, you can accurately measure your content’s performance with your audiences. You can view content metrics for the last seven days. You can get insights about your followers, such as where your audiences are from and the times of the day or week when they are most active on TikTok. You can get information on your total views, total likes, comments, shares, average watch time, watch the full video (percentage of viewers who watched the entire video), traffic source type, and more.

To set up your Business account, just follow these steps:

  1. Go to your profile, tap the menu, and open the Privacy and settings tab.
  2. Tap Account, then tap Switch to Business Account.
  3. Choose your category.
  4. Add your email address (this is optional).
  5. Add your bio, then tap Confirm. You can also skip this part.

You’ll find the Business suite tab on your menu. In addition to Analytics, the Business suite tab will give you access to Creative Hub, Branded Content, Promote, and more.

8. Use TikTok Promote To Grow Your Audience and Boost TikTok Followers

TikTok’s Promote feature helps more people discover your videos and enables you to boost your TikTok followers. The Promote advertising tool displays your video as an ad for a limited period that you specify.

When you use Promote for a video, you can set a custom audience according to gender, age range, and interest. You will also specify a goal for promoting a video. After setting up Promote for a video, you’ll be able to get insights about:

  • The number of your video views.
  • The number of likes, comments, and shares for your video.
  • How many people visited your website link.
  • The age and gender of the people engaging with your video.

You can find the Promote tool directly from a TikTok video, Creator Tools, or the Business Suite.

Two women are having a business meeting.

9. Promote Your TikTok on Other Platforms To Boost TikTok Followers

Especially if you’re new on TikTok, let your audiences on other social channels know that they can also engage with you on the fun platform to boost TikTok followers for your brand.

Share your TikTok content on your Facebook, Instagram, YouTube, and other social accounts. Add a TikTok button and embed links and TikTok videos on your website. Generate a QR code for your TikTok profile and display it prominently in your store, print it on your menus and brochures, and embed it in your emails.

Cross-promoting your TikTok content on other social channels will drive traffic and views to your TikTok profile and increase your video views. Put yourself out there and give your audiences a new, more entertaining way to support your brand.

10. TikTok Boost Followers Apk

A TikTok boost followers APK is a file format for Android OS that lets you install a mobile follower app for TikTok. TikTok follower apps typically work by giving you tasks to complete to earn stars, which you can then use to get followers. Some work on a follow-for-follow scheme. Remember that these apps also contain tons of ads allowing them to offer their services for “free.”

If you want to boost TikTok followers through a follower app, here are some options you can try from Google Play:

Practice caution before downloading third-party apps on your phone, especially follower apps. Your device and TikTok account might become vulnerable to malware and bots, so always read reviews about an app before installing it.

Using a TikTok followers app will likely only inflate your follower count; you’ll get numbers and nothing else. More often than not, the “followers” you receive are bots, not real users. While TikTok will not suspend your account when you use a follower app, your brand may suffer in many other ways. Know the pros and cons of this quick fix to TikTok growth before using it.

An analog speedometer

Steadily Boost Your TikTok Followers

You need to take more than one approach to boost TikTok followers for your brand. You must identify the best strategies for your audience and brand voice. And you need to modify each strategy to meet your followers’ needs and preferences. You must also be adaptable and quick to change courses to respond to new trends.

There will be times when you’ll experience impressive growth in follower numbers. Other times, your growth may slow to a crawl or simply plateau for a long stretch. While these fluctuations are normal, you can alter them in your favor to get a steady influx of new followers.

Consider subscribing to a TikTok organic growth service like High Social. With High Social’s advanced, proprietary AI technology, you can fine-tune your audience-targeting capability. Let High Social know who your audience is according to their demographics and interests. Specify hashtags relevant to your brand and industry to help you further narrow down users who are suitable for your brand.

Identifying the most suitable audiences for your brand will help you gain genuinely interested and highly engaged followers. A steady follower growth, month after month, will generate greater organic interest in your TikTok profile, leading to even more followers.

When you subscribe to a monthly High Social plan, you’ll also benefit from the expertise of their social media specialists. They will lend you their TikTok marketing know-how to help you promote your content and generate maximum engagement.

Level up your TikTok game and get the exposure you need. Start growing your TikTok today!