Buy TikTok Followers: Should You Take This Shortcut?

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Carolyn Howell

Last Updated: Feb 20, 2023

Want More Real Tiktok Followers?

Creating TikTok videos is fun all on its own. But TikTok has so much more to offer now than ever before, especially as a launching platform for personal brands and e-commerce startups. TikTok is all about going viral — your videos need to go viral so you can gain more followers, and you need to gain more followers so your videos will go viral. It’s a classic catch-22. So the question that every aspiring TikTok celebrity or yet-unknown TikTok business eventually asks is: should you buy TikTok followers?

Red and black shopping bags to represent buying followers on TikTok.

Can You Buy TikTok Followers?

Yes, you can definitely buy TikTok followers. But there are other essential questions you should also consider. Is it worth it? What are the risks, if any? Are there any real benefits you can gain from buying the metrics you need? Are there other ways to get TikTok followers?

Perhaps you’re just looking for instant gratification from a big and instant boost in your follower numbers, or you want to get famous on TikTok. Or maybe you need the numbers to help you gain more ground on your TikTok growth. After all, getting tons of views on your videos is one of the most important measures of success in the content-driven online world. So let’s dissect what it means to buy TikTok followers and whether or not you should take this shortcut to growth.

Black smartphone displaying TikTok profile page.

How To Buy Followers on TikTok

Manifesting success on TikTok by buying it is a fake-it-until-you-make-it strategy. It’s easy peasy with dozens of companies selling followers and likes for TikTok. If you want to know how to buy followers on TikTok, the process is pretty straightforward — it’s just like ordering anything online. Sounds too good to be true, right? You just have to find a site that doesn’t seem sketchy. Sites that won’t steal your credit card information or install a virus into your phone, and then select and buy a package that suits your needs. Before you click that “Buy” button, we must dispel the illusion that you’ll get real followers. What you’ll be buying is bot/fake accounts.

Black smartphone displaying the amount $100 and a number keypad as person gets ready to buy TikTok followers.

Where To Buy TikTok Followers?

Don’t worry; you don’t need to go to the dark web to buy TikTok followers. Ask the almighty Google, and you’ll get tons of options for your TikTok shopping spree. You’ll find websites that package their services as professional TikTok marketing tool suites. Others offer no-frills, straight-up “follower bundles,” and some don’t even bother pretending to be shady. As with anything you can buy in bulk, the higher the volume of followers you purchase, the cheaper the price. You can buy anywhere between 100 and 10,000 TikTok followers; some services offer instant delivery, while others allow gradual follower growth.

Sale sign on a glass window display to represent sale of TikTok followers.

Can You Get Banned for Buying TikTok Followers?

TikTok and other social media platforms ban bots and fake accounts. But many legit companies claim to offer “real accounts/followers.”

Can you get banned for buying TikTok followers if they’re real followers? TikTok’s community guidelines state that they “prohibit any attempts to manipulate the platform to increase interaction metrics.” These attempts include, among others, “[Sharing] instructions on how to artificially increase views, likes, followers, shares, or comments” and “[Engaging] in selling or buying views, likes, followers, shares, or comments.” So if you’re 100% sure that you’re buying 100% real followers, your account won’t be banned.

Does Buying TikTok Followers Work?

By now, you should already know that using bots or fake accounts inflates your follower numbers. Whether or not you’re complicit, can hurt your account in a number of ways. In addition to getting your account banned on the platform, you may also suffer from a loss of credibility among your real followers and the loss of these followers and potential ones.

Does buying TikTok followers work if they’re real accounts? It depends on the quality of followers you get, and this, in turn, depends on the site whose services you acquired. Take note that even when you buy legit TikTok followers, what happens after is a whole different story. Here are the top 3 reasons why buying TikTok followers usually doesn’t work as a long-term solution to successful TikTok growth.

  1. Buying TikTok followers may spell doom for your engagement rate. Real but paid-for followers who just sit will not help at all. They should view and engage with your videos. Your impressively high follower numbers will actually drag your engagement rate down.
  2. To make matters worse, your “meager” views and engagement will be interpreted by TikTok’s algorithm as “poor performance” or “low content relevance.” Your content will not be featured on the For You pages of your target audiences.
  3. Inflating your numbers by buying TikTok followers will hurt your image if the numbers don’t translate into a strong and highly engaged fan base. Sooner or later, your hard-earned followers will notice the big discrepancy between your number of followers. They’ll figure out because of the consistently low number of views on your videos. As with having bot or fake followers, faking your popularity with real but bought followers will also create a bad impression on your target audiences.

TikTok name and logo in the middle of a ring light.

Better Options To Consider To Earn More Followers on TikTok

To consistently rack up high viewership on your TikTok videos, you need a lot of genuinely interested followers, and with genuine interest comes constant and quality engagement. But first, you need to ensure that your content reaches the right audiences. This is a surefire way to gain quality followers and is a much more effective option than buying TikTok followers. So how do you get TikTok followers the right way? Here are tried and tested tips to help jumpstart your TikTok growth.

  • Identify your target audience for TikTok. This will guide your content strategy, hashtag strategy, ad campaigns, and influencer collaborations, among others.
  • Participate in TikTok challenges that are relevant to your brand and target audience. This will help you reach the right audiences for your brand and increase the likelihood that your TikTok challenge will get featured in their For You feeds.
  • Know what hashtags to use on TikTok. This will properly categorize your content and help increase your videos’ discoverability and relevance.
  • Know the best time to post on TikTok to maximize your audience reach. The ideal posting times will mostly depend on your target audiences.
  • Collaborate with top TikTok influencers in your industry/subculture. If you’re willing to buy TikTok followers, you should consider influencer marketing instead. This has always proven to be an effective strategy to reach the right audiences and gain quality followers.

Arrows pointing to the word “Audience” on a white board to represent proper audience targeting for successful TikTok growth.

Accelerate Your TikTok Growth the Right Way

It’s tempting to buy TikTok followers to instantly inflate your follower numbers. But if you want genuine, rewarding, and lasting TikTok growth, you need both high quantity and quality followers. The platform’s massive popularity means that TikTok is rich in opportunities to build a personal brand or business. However, it’s also chock full of creators competing for attention. Organic growth can be a slow and painful process, even if you have awesome content.

If you have the budget to buy TikTok followers, teaming up with an expert on TikTok growth strategy would be a better investment option. A reputable company like High Social offers advanced AI targeting capability — an audience targeting solution that ensures you get genuinely interested and highly engaged followers. With the additional help of High Social’s in-house social media specialists, you can also rest assured that your TikTok content gets the attention of the right people — audiences that are the best fit for your brand. High Social can help accelerate your TikTok growth and build a strong presence for your brand on the platform. Start growing your TikTok today!