TikTok Calculator: Your TikTok Success in Numbers

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Carolyn Howell

Last Updated: Oct 26, 2023

TikTok 101

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How do you calculate your TikTok success? Is it your engagement rate that determines your accomplishment on the platform? Is it your number of followers? Or is it how much money you make? Your TikTok numbers say much about your progress and standing on the platform. A TikTok calculator will let you know how well you’re doing, your potential earnings, and your target numbers. Learn the different ways to size up your TikTok success. 

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TikTok Engagement Rate Calculator

A TikTok engagement rate calculator looks at the number of post engagements (likes, shares, and comments) versus follower numbers. Another way a TikTok calculator determines engagement rate is by looking at post engagements vs. views. The formulas for both are as follows:

  1. (Number of post engagements / number of followers) x 100
  2. (Number of post engagements / number of views) x 100

What does your engagement rate say about your TikTok success? It primarily describes the audience response to your content. It’s a fairly good measure of your videos’ popularity among users — or, at least, the users who saw them. 

It’s important to point out that because TikTok’s algorithm determines who sees your videos, it also influences your engagement rate. The For You feed algorithm does a pretty good job of identifying interested viewers for your content. If you’re doing a good job creating content that resonates with your target audience, you’ll benefit from TikTok’s For You recommendations. 

When people view your TikTok, are they interested enough to like or comment on it? Is your video compelling enough to generate a response from the viewer — such as a like, comment, or share? 

When you combine all responses from all your videos, the numbers will show you if you’re consistently prompting viewer engagement. Your average engagement rate for any period will tell you if you effectively communicate with your audience. It reveals the strength of your influence over your audience and your credibility. Brands interested in collaboration often look at engagement rates as an indicator of a creator’s potential ROI. 

Your engagement metrics will determine how much money you can earn from brand deals on TikTok

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TikTok Gift Points to Money Calculator

You can also use a TikTok calculator to estimate how much money you can earn from TikTok Gifts. What are TikTok gifts? How can you convert them to cold, hard cash? Is there a TikTok Gift points to money calculator you can use?

TikTok Calculator for TikTok Gifts

TikTok Gifts are virtual items people can send creators to show appreciation and support. Viewers need to purchase coins via TikTok Recharge to buy these Gifts. The number of coins you need to send a Gift varies. So the kind of Gift you receive also indicates how much a viewer enjoys your content. 

Is everybody eligible to receive Gifts? If you want to enable your videos for Gifts, you must meet the following requirements:

  1. You must have a Personal Account; Business Accounts are not eligible. 
  2. You must live in a location where Video Gifts are available. 
  3. You must be 18 years old (or at least 19 in South Korea).
  4. You should have at least 10,000 followers. 
  5. Your account must be at least 30 days old.
  6. You must have published a public video in the last 30 days.
  7. Your account must be in good standing and adhere to TikTok’s Community Guidelines and Terms of Service.
  8. Duets, Stitches, Ads, sponsored content, promoted/boosted posts, and content that violates TikTok’s Community Guidelines are not eligible for Gifts. 

How do you use a TikTok calculator to estimate how much you can earn from your Gifts? Take note that you cannot convert your Gifts to cash. But you can use Gifts to collect Diamonds, which are convertible to cash. So how do you earn Diamonds?

TikTok Calculator To Estimate Diamonds From Gifts

You can collect Diamonds from Gifts and then convert your Diamonds to cash. How do you earn Diamonds? 

  • You can earn Diamonds from Gifts you receive during a TikTok LIVE or from your feed videos. 
  • TikTok rewards Diamonds to creators based on the popularity of their content. 
  • The more Gifts you receive, the greater your chances of collecting Diamonds. 
  • When you have enough Diamonds, you may use these to obtain a Reward Payment in money or virtual items.

Who is eligible to receive Diamonds via LIVE? These are the eligibility requirements:

  1. You must live in a location where LIVE Gifts are available. 
  2. You must be at least 18 years old or adhere to your region’s age requirement for TikTok LIVE.
  3. You must be eligible to go LIVE.
  4. Your account must be in good standing and adhere to TikTok’s Community Guidelines and Terms of Service.

Can you use a TikTok calculator to estimate how much you can earn from Diamonds? You can view your Diamonds balance via your TikTok profile. You’ll also see the total money you can redeem based on your accumulated Diamonds. To view your Diamonds balance:

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Tap Settings and Privacy, then tap Balance. 
  3. Tap LIVE rewards to view your Diamonds balance from your LIVE streams. Tap Others to view your balance from other monetization tools.
  4. In LIVE rewards, you’ll see your total dollar balance based on your accumulated Diamonds. 
  5. You can exchange your total balance for Coins or Withdraw your money. The daily withdrawal limit is $1000.

TikTok automatically calculates how much money you can redeem for your Diamonds. You can get approximately $1 for every 200 Diamonds you earn through LIVE Gifts. For Video Gifts, you’ll get 50% of their net revenue minus required payments. 

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TikTok Calculator: TikTok Money Calculator To Keep Track of Your Tips

Did you know that your fans can also show their appreciation through tips? Viewers can tip you directly through your profile. To withdraw your tips, you need to set up an account with Stripe, which is TikTok’s third-party payment provider. Your TikTok money calculator automatically transfers 100% of your tips to your Stripe account — less Stripe processing fees. 

Who is eligible to receive Tips on TikTok? You can apply to receive Tips if you meet the following requirements:

  1. You must live in a location where Tips are available. 
  2. You must have a Personal Account. 
  3. You need at least 100,000 followers. 
  4. You must be at least 18 years old. 
  5. Your account must be in good standing and adhere to TikTok’s Community Guidelines and Tips Terms of Service

If TikTok does not approve your initial application, you can reapply after 30 days. However, your account may be temporarily or permanently disqualified from receiving tips if you violate any of the eligibility criteria. 

To apply to receive Tips, follow these steps:

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Tap Creator Tools, then tap Tips. 
  3. Tap Apply, and follow the instructions. The app will take you to the Stripe website to set up an account if you don’t have one yet. 

Your Tips dashboard serves you as your TikTok calculator. Your Tips will appear on your dashboard as soon as you receive them. But take note that it might take up to 24 hours before the money shows up in your Stripe account. Stripe automatically processes and deposits your Tips to your bank account once a week. 

A small plant surrounded by coins.

TikTok Calculator: TikTok Revenue Calculator for Content Monetization

If you’re a creator, you can earn revenue from TikTok through brand collaborations, direct selling, or commissions. Your TikTok revenue calculator will depend on where your revenue is coming from. For example, use the Creator Marketplace TikTok calculator if you’re collaborating on an ad campaign through the Marketplace. 

TikTok has proven to be a rewarding source of revenue for content creators and businesses. TikTok’s top influencers are living proof that almost anybody can become million-dollar social media royalties. Even micro-influencers on the platform can make good money to supplement their income. 

How much you can make from TikTok depends on several factors, including:

  • Number of followers
  • Engagement rates
  • Social media history and experience
  • Industry expertise and knowledge
  • Content creation skills and experience

How much you can earn from a collaboration will largely depend on the factors listed above. You can also make money directly from selling products or offering your services to regular TikTok users. For example, you can create a three-week workout plan which people can access for a fee. Or you can offer branded merchandise or promote and sell your favorite brand’s products to earn commissions. 

TikTok offers tons of opportunities to help creators monetize their content. There’s no limit to how much money you can earn on the platform. Remember that the influencers typically set the standard rates for collaborations. These standard rates are not fixed, but you can use them to stay competitive in your niche and industry. If there’s only one TikTok calculator rule, it’s this: You can earn more if you have high engagement rates AND follower numbers.  

TikTok Calculator Using TikTok Analytics

TikTok Analytics is your native TikTok calculator tool. Your Analytics keeps you updated on the performance of your videos. It keeps track of and calculates key metrics, such as:

  • Video views
  • Profile views
  • Unique viewers
  • Likes
  • Comments 
  • Shares 

To access Analytics, you need at least one public video. Go to your Profile and tap the Menu in the upper right. Then, tap Creator Tools and Analytics. When you open Analytics, you’ll find the following sections:

  1. Overview. This shows an overview of your critical metrics for the last seven, 28, 60, or a custom number of days. 
  2. Content. This section displays more detailed analytics for each of your videos. You’ll find total views, likes, comments, shares, average watch time, watched the full video, traffic source type, and audience territories. 
  3. Followers. This section shows you more insights about your followers. You’ll find your Total followers, Net followers, Most active times, Gender, Age, Top countries/regions, and Top cities. 
  4. LIVE. This section displays insights for all your LIVE streams in the past 60 days. 

Do you want to use a TikTok calculator to check the performance of another user, such as a competitor? You can try a third-party app. You’ll find a lot of TikTok engagement rate calculators that only require the profile URL. Or use a TikTok Profile Analyzer to learn more about a public TikTok profile’s activity.  

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Get the Most Out of Your TikTok Calculator Results by Finding Engaged Audiences

A TikTok calculator is necessary to keep track of your success in numbers. Your TikTok Analytics readily shows you accurate and real-time metrics like engagement rates. But you should still understand what factors determine these numbers and how they’re calculated. 

If you have a low engagement rate based on the number of views, this may indicate a number of issues. It may mean that you’re not reaching interested viewers. Or you’re probably not creating compelling enough videos. 

If your low engagement rate is based on your follower numbers, it’s likely because you’re not reaching enough of them. Knowing the factors that affect your engagement rate will help you understand the whys behind the results.  

Audience interest largely determines audience response to your videos, translating to engagement. If you’re reaching interested viewers, then you can practically guarantee that you’ll receive likes and comments. Whether targeting high engagement rates, more Diamonds and Tips, or higher revenue from sponsored collaborations, you need interested viewers.

How do you reach interested audiences? You can optimize your content for the For You feed algorithm. You can also give yourself an added advantage and team up with a TikTok growth expert like High Social. With High Social’s advanced, proprietary AI tool, you can further enhance your audience-targeting capability. Ensure your TikTok calculator results are consistently high when you grow with genuinely interested and actively engaged fans. 
Start growing your TikTok today!

TikTok 101