Grow Your TikTok Account For Free: Tips To Go Viral

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Carolyn Howell

Last Updated: Oct 24, 2023

TikTok Tips

Want More Real Tiktok Followers?

Does your grandmother do TikTok better than you? You can have her as a guest on a TikTok LIVE or do a DUET with her video. Maybe some of gran-gran’s prestige will rub off on you. Or just ask her for some tips. If you want to learn how to grow your TikTok account for free without your meemaw’s help, keep reading!

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Grow TikTok Account for Free: Understand How the TikTok Algorithm Works

The rules for organic growth or how to grow a TikTok account for free revolve around how the TikTok algorithm works. When creating TikTok videos, remember that you’re not only doing it for your audience. You’re also doing it to conform to the algorithm. Understanding how TikTok’s For You algorithm works gives you the best chance of reaching the right audiences and growing your follower numbers successfully

The For You feed/For You page is the home screen; it’s the first thing users see when they open TikTok. The feed features accurate and customized recommendations from TikTok based on a user’s specified interests and actions when using the platform. Each For You feed, therefore, is unique to the user. It’s a user’s primary discovery tool on the platform as it introduces them to new content from accounts they’re following and videos from accounts they might be interested in. 

If you want to grow your TikTok account for free, your goal must be to have your videos surface on the For You feeds of your target audience. This feed gives you the most direct route to your audience. According to TikTok, the For You feed is “central to the TikTok experience and where most users spend their time.” So how does the algorithm recommend For You content?

TikTok recommends videos by ranking them based on the following:

  • The user’s actions and interactions in the app. These include likes, shares, comments, and follows, as well as when they tap “Not interested” on some TikToks. 
  • Video information includes a video’s sounds, hashtags, and captions. 
  • The user’s device and account settings include their language preferences and country. 

Note that the algorithm doesn’t consider an account’s follower count and history of high-performing content when recommending For You videos. 

How To Grow Your TikTok Account for Free: Tips for Fame and Success

The For You feed is your gateway to TikTok fame and success. When TikTok picks up your video for a For You recommendation, you get the introduction and exposure you need to get the ball rolling. How can you make TikTok’s algorithm work in your favor and get your videos featured on users’ For You feeds? Here are tips for how to grow your TikTok account for free and gain lifelong fans

Create Content That Connects With the Right Audiences

Identify who your audience is. Learn their interests and needs. What types of videos do they enjoy on TikTok? What kinds of accounts do they follow? Are they looking for inspiration, entertainment, or information? If you want to grow your TikTok account for free, you must find out as much as possible about your target audience. Once you do, you can create content that resonates with them. 

Remember that if there’s an audience for your type of content on TikTok, its algorithm does an excellent job of finding them and helping them discover your video via their For You feeds. So focus your time and effort on producing content your intended audience is looking for, and TikTok will deliver it straight to their feeds. 

Find Your Voice and Stay Authentic To Grow Your TikTok Account for Free

What’s your brand voice? What makes you unique from other brands in your niche and industry? What value are you offering? For example, if you’re a fitness expert and a mom, you can focus on sharing quick exercise routines for stay-at-home and working moms. Your videos should have an upbeat tone and positive vibes. For variety, you can also create videos showing the everyday struggles of mothers everywhere. 

You will successfully grow your TikTok account for free by finding a niche or sub-niche to which you can contribute a lot and establishing yourself as a go-to expert on a particular subject matter. Find a voice that fits well with your brand identity and the message you want to communicate. And always stay authentic when producing content. When interested users discover your videos, and they sense your authenticity, you’ll quickly convert them into engaged followers. 

Grow Your TikTok Account for Free Through Prolific and Consistent Content Creation

When you’re just starting to grow your presence on TikTok, create a realistic content creation schedule you can stick to. You must be as prolific as possible to generate enough buzz about your brand. When you have adequate performance data, you can determine when your videos are reaching the most number of viewers and receiving the highest views and engagement. You can then modify your content schedule to better take advantage of the ideal times for posting on TikTok. 

Learn everything you can about TikTok Analytics early on to leverage the valuable insights it provides to optimize your content strategy. Your analytics will also help you learn more about your audiences. More data translate to more accurate insights and a better-informed content strategy. Once you figure out the best posting schedule, you can churn out videos for your viewers like clockwork. 

Consistency is crucial to keeping your audience interested and engaged. They should know when to expect new videos, and you should deliver without fail. Setting audience expectations and meeting these expectations will help you grow your TikTok account for free without a hitch. 

People watching videos on their phones.


Promote My TikTok Account for Free

Perhaps you’re not satisfied with the results of your strategy to grow your TikTok account for free. Or maybe you want to step up your TikTok game and boost your visibility. Or is there a new product or service you need to promote? You may wonder, “How do I promote my TikTok account for free?”

If you’re a business or an influencer, you must use TikTok ads sooner or later to stay competitive. But there are other ways to promote your brand that doesn’t require spending a dime. A number of unique TikTok features, in particular, are highly effective in generating organic exposure for brands. 

Take On Challenges To Grow Your TikTok Account for Free

If you want to grow your TikTok account for free and have your follower account skyrocket, participate in trending challenges. Challenges are huge on TikTok, and they can be just about anything. Many big brands launch branded hashtag challenges to launch new products or giveaways. A lot of challenges go viral when celebrities take them on. You will get a significant spike in views when you join a challenge. But if you want these views to count toward your follower and engagement numbers, you must be picky when choosing a challenge. 

How do you choose the right challenge? Stay away from dangerous TikTok challenges. Here are a few other things to keep in mind:

  • Choose a challenge that’s popular among your target audience or industry. Check out what influencers and brands similar to yours are doing. 
  • Make sure the challenge is simple enough to recreate. 
  • Find a challenge you can spin to promote your brand or easily infuse it with your identity. 
  • Pick a challenge your community can relate to.

Start a branded hashtag challenge to promote brand awareness or something new you’re offering. Turn it into a contest to encourage more TikTokers to participate. With this type of challenge, you’ll generate tons of user-generated content — which is free advertising! Make sure you set clear rules and offer exciting prizes. And create a branded hashtag that’s catchy and fun. 

Grow Your TikTok Account for Free Through Duet and Stitch

Another way to effectively grow your TikTok account for free and promote your brand is by leveraging TikTok’s unique tools, such as Duet and Stitch. These are tools that facilitate video collaborations among creators. You can use another creator’s video to create a Duet or Stitch. Or you can make your videos available for Duet and Stitch. What’s the difference between them? 

Duet allows you to play your video alongside another. The Duet videos play simultaneously in split-screen mode. With Duet, users can perform an actual singing duet, simulate a conversation, or act out hilarious responses to the original video. 

Stitch allows you to integrate any part of the original video into your own. You can select a clip and stitch it into your original video. Use Stitch to add to another user’s content or spin it with your reinterpretation. 

Duet and Stitch encourage people to actively interact with your content and share your videos with their followers. When you turn on the Duet and Stitch features for your videos, you increase your chances for greater brand awareness. You’ll generate more views and engagement. When you create Duet and Stitch videos using other people’s content, you’ll be able to reach audiences using the same videos and, therefore, effectively boost your reach and exposure. 

Grow Your TikTok Account for Free Using Music and Sounds

Countless people, yourself included, learn the words to a song or the dance moves because of TikTok. Check out tunes on the top charts at any given time, and you’ll find that everybody uses them on TikTok. 

TikTok has become a popular launching platform for many songs and artists. It’s where fans discover their new favorite tunes and singers. Thanks to the platform’s immense library of music and sounds licensed for commercial use, you can hitch your brand’s name to a popular tune to grow your TikTok account for free. You don’t even have to perform a dance to hop on a music trend. Just by using a trending tune in your video, you’ll give yourself a bigger shot at getting played on many users’ For You feeds. 

There are two easy ways to find trending music and sounds on TikTok. The first is via the video creation tool. 

  1. Tap the Create icon to start creating a video. 
  2. Tap Add sound at the top of the screen. 
  3. Scroll through Recommended sounds to discover what’s trending. 

The second option is via TikTok’s Creative Center. 

  1. On Creative Center, go to Trends and then Songs. 
  2. Select your country. 
  3. Set the timeframe to the last 7, 30, or 120 days. Scroll through the Popular songs. 
  4. You can also find Breakout songs, which are songs that are growing at a significant rate within your specified timeframe and region. 

You should also learn what songs get tons of plays in your community and industry. Check out the latest videos of a creator, influencer, or business to find out what sounds they’re using. You can tap on the sound in their captions to see how popular it is. 

A person holding their phone with earphones attached to it.

Bonus Tip To Grow Your TikTok Account: Get Expert Help

Tried and proven strategies to grow your TikTok account for free and deliver lasting results. However, modifying and enhancing these strategies might take some time to make them work perfectly for your brand, goals, and target audience. But once you get things right, you can expect consistent growth and guarantee long-term success. And make your grandmother proud. 

But here’s a bonus tip for growing your TikTok account more quickly and moving things farther along: get help from a TikTok growth expert. A reliable growth agency can give you two distinct advantages. First, they have the social media marketing expertise to remove all the guesswork in fine-tuning your TikTok strategy. Second, they are often equipped with a technological advantage that will help you target your audiences more precisely. 

Subscribe to a growth service like High Social to leverage their TikTok expertise and advanced, proprietary AI technology. With High Social as your partner, you’ll have better success finding and connecting with the right audiences. High Social will track down users most likely to be interested in your content and become instant and engaged followers. Their team of social media specialists will give you the guidance you need to promote your videos and get your desired results. 

Grow your TikTok community with interested, engaged, and loyal fans. Start growing your TikTok today!

TikTok Tips