How To Get Followers and Views on TikTok: Growing Audiences

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Carolyn Howell

Last Updated: Jan 16, 2024

TikTok Growth

Want More Real Tiktok Followers?

Unlike other social media apps, TikTok prioritizes growth and visibility. In fact, their users have a higher chance of going viral, regardless of their follower count, than on any other platform. However, if you’re a new TikTok user or a more seasoned one whose content isn’t thriving, you’ll want to know why. Luckily, we’ve got you covered. In this article, we’ll teach you how to get followers and views on TikTok.

Although TikTok’s algorithm naturally promotes useful content, leading to more views, you can influence your popularity. We’ve gathered 8 of the best ways to get more views and followers. Our tips include how to find your niche and get on more For You pages! So, keep reading to learn more and find out which method of  boosting your TikTok account is right for you.

A person using their phone to see a TikTok account with over 111,000 followers.

How To Get Followers and Views on TikTok Organically: Expanding Your Influence 

Once someone plays your video on TikTok, even for a second, it counts as a view. That’s why TikTok views are so easy to get. However, since they’re easy to attain, you must garner as many of them as possible. Also, having many viewers who don’t follow you isn’t ideal. 

As you explore ways to increase your views, you should also try your best to attract followers. On that note, here are some ways to gain more views and expand your influence on TikTok.

A group of people are having fun while using a phone to record a video.

1. Stick to Short Videos

Your videos may be high quality and inspired by the best ideas. You may fill your profile page with hair trends or the latest dance choreography. However, you may still suffer from low views and a lack of followers. In this case, you may ask, “What can I do to get followers and views on TikTok?” Well, there are many things you could try, but for starters, how about keeping it short? 

TikTok popularized short-form videos within a limited length of time (up to 60 seconds). However, recently, TikTok increased the acceptable length of videos to 10 minutes. But this only counts when uploading videos on the app. If you use TikTok’s built-in camera function for video creation, the maximum recording capacity will be three minutes.

Though you can choose to upload ten-minute videos, sticking to shorter lengths will give you more views. When a video ranges between 30 to 60 seconds, you’ll have less time to share useful information. Therefore, you’ll have to be quick yet accurate while recording.

The briefer the video, the more likely people will rewatch it. However, this only works if the video is catchy and interesting. Since TikTok counts each playback as a new view, your views will increase as people rewatch your videos. In turn, some of these repeat viewers may become followers.

2. Find Your Niche

Imagine owning a factory; you wouldn’t produce various unrelated products. Likewise, it’s the same with TikTok. A creator shouldn’t post just all types of content. Doing this will hinder growth and even lead to losing existing followers. No top TikTok influencer became famous through posting unrelated content. They all stuck to one niche. That’s why you need to find your TikTok niche. Don’t confuse the algorithm!

Finding your niche is like finding your calling. It gives you a sense of direction. However, niches are broad, so you must narrow it down to a subgenre to achieve your aim. Let’s say your niche is entertainment; that’s a large industry, so you must choose a specific genre. 

You might choose music and create duets or stitch videos as your content. So, with this, your audience will come from people who love music. Now, you can become famous on TikTok with viewers and followers from the music niche.

3. Know Your Target Audience on TikTok

It doesn’t end with finding a niche. You must know your target audience to boost your TikTok followers and views. Finding a niche helps content creators streamline their services and find the right target audience. 

Knowing your target audience is the key to success and growth. Like in business, you direct your marketing efforts to a specific target audience, and they’ll be more likely to choose you. In your case, if you create videos for a target audience, they will most probably watch your videos and become your followers.

You should strive to find your niche and target audience to build a loyal fanbase. With this, you can also naturally become a part of the community you decide to influence.

So, if you create music niche videos for TikTok, your target audience will be people who love music. But specifically, those who love your genre of music. Let’s assume you’re a rock and roll musician; your videos should reflect your passion for the genre. But you can go further with your target audience research. For example, you can consider age demographics. Knowing that teenagers and young adults like rock music, you can personalize your content to suit them. So, delve into the demographics of your target audience to better understand them and quickly capture their interests.

4. TikTok Campaigns and Paid Ads

After discovering your target audience, you must figure out how to reach them and be in their sight. Luckily enough, you have campaigns and ads to help with this. You can launch TikTok campaigns to promote your content on the app. But don’t waste this opportunity by selecting underperforming videos. Rather, promote your best videos to make the most of them.

When launching a TikTok campaign, you can choose your goal or objective, such as reach or video views. Select the most suitable one that matches your needs. Don’t worry; campaigns are not expensive to launch. You can set a TikTok campaign in motion even on a budget, and the results will be mind-blowing.

Paid ads are a means of generating revenue for TikTok. But they also work to tour benefit as they can help you achieve desired goals. People often wonder about the difference between campaigns and ads. There isn’t much difference other than the fact TikTok campaigns are a subsidiary of ads. There are also ad groups that you can use to advertise on TikTok and gain visibility. If you choose to launch a campaign to attract your target audience, don’t bother much. TikTok ads have a track record of producing excellent results with an outstanding success rate. So, feel free to indulge in self-promotion through the power of ads.

High Social’s screenshot of TikTok’s search results for trending hashtags.

5. Become Discoverable With Hashtags

Hashtags are indispensable in any TikTok growth kit as they are responsible for discoverability. Most TikTokers use TikTok’s advanced search to find videos of interest. If your use of hashtags is descriptive and appropriate, the algorithm will include your videos in relevant search results. 

Using the right hashtags involves selecting those that depict the themes of your content and are important in your industry. This way, the algorithm will understand the context of your videos and recommend them to the right target audience. 

A good idea when searching for relevant hashtags to use is to select those currently trending in your niche. You can also create personal or brand hashtags for self-promotion. If this succeeds, it’ll enable you to generate lots of user-generated content (UGC), leading to explosive views and increased followers. 

A picture of two smartphones on a bed displaying TikTok’s logo and official account.

3 More Ways To Grow Your TikTok Audience

While the growth strategies above work like magic, you may need more tips and tricks to spice up your game. After all, the aspiration for growth never ceases. So, you can never have too many followers or views, especially if you plan to monetize your content. Below, I’ll share some essential growth tips to help you reach a wider audience.

1. Use a More Blended Approach

TikTok is well known for its short-form videos, which millions of individuals globally subscribe to. While the most popular form of video production on social media is making reels for feeds, you can explore another type of content. TikTok introduced a new story feature in the frequent updates the app provides. With this feature, TikTokers can create and share stories on their profile. 

This feature is similar to Instagram reels and story features, whereby users can upload stories that last 24 hours. Facebook also has the same feature, and WhatsApp has a similar feature, though with a different name. But of all these social media platforms, TikTok and Instagram stories share much more in common. 

You should engage your audience by taking advantage of the story feature on TikTok. Sharing your TikTok videos to your story can help you widen your reach in no time.

In blending content types, you can also tweak the nature of your videos. For example, you can push educational content to your followers. You can create how-to videos explaining important things in your niche or industry. 

If you’re into music, you can create a video on TikTok teaching viewers how to make duets. Lots of people don’t know how to duet but want to learn. Another great example is to make video editing tutorials explaining how to use TikTok AI editing tools. This trick works for video editors and spikes the number of their followers. 

If you’re in the beauty and makeup niche, you can publish videos on how to make lip glosses at home. Another creative idea is showcasing how to improvise while glamming up. For example, show your audience how to use eyeshadow as a blush. The results you’ll get from this may surprise you.

2. Repurpose Your Content

On your rise to stardom, you might hit a creator’s block. This lack of new ideas will make you limit you from creating and publishing content. With prolonged silence, your audience will lose interest. If this happens, it wouldn’t be good for your image. So, how do you stay popular after going viral on TikTok?

The trick is to post your content consistently. But since a creator’s block can make this seem impossible, you could repurpose old content.  

Repurposing TikTok content can increase your influence by bringing you more followers and viewers. Visit your profile page and scroll through your previous videos to find your top-performing TikToks. Top-performing posts are usually the most relatable and most liked. That’s why they’re responsible for your success.

You can recreate such videos with a new twist to engage your audience again. Your new video could be a sequel to a top-performing post. This way, you’ll get double the result with less effort. However, you must ensure that this new video isn’t repetitive. One thing that can help with this is TikTok comments.

Going through comments can help you get ideas and twists to incorporate to prevent repeat ideas. Additionally, you can make videos to respond to comments and tag the commenters. When you do this, you show that you are attentive to your followers and their requests.

People like to feel important. So when other viewers see you prioritize your followers by engaging with them, they’ll watch your content. Followers love it when TikTok creators engage with them in the comment section.

High Social’s screenshot of a TikTok “For You” Page.

3. Work With the TikTok Algorithm

Getting on For You (FYP) pages is every TikToker’s dream. Landing on viewers’ FYPs means you’re in the spotlight and you have the attention of millions of individuals worldwide. That’s excellent as it’s the height of publicity and popularity. But what’s more wonderful is that being in this spot boosts your growth as your content becomes accessible to more people. 

But how can you get your content to appear on people’s FYP? Is it a game of chance? No, it isn’t. TikTok’s algorithm chooses which videos appear on FYPs. It does this by picking up certain factors like the tags, keywords, and songs you used. So, if you learn what the algorithm likes, your chances of becoming a successful TikTok influencer will rise.

Remember that creating high-quality content that is useful or entertaining and attracts TikTokers is your goal. When TikTokers watch your videos, their reaction influences your engagement rates and metrics. It also helps the algorithm decide if your video is worth displaying. 

If you master these tricks and the algorithm pushes your original video to FYPs, consider your aim achieved. Your video will be some of the first posts people see when they open TikTok, bringing you more viewers. These viewers are potential followers that you can attract. If your content is interesting, people will promote it by sharing and reposting, which will widen your TikTok reach.

A picture of a lady viewing content on her phone while standing on a road.

Go Viral on TikTok

Despite learning various ways to increase your followers and views on TikTok, covering them all is almost impossible. That’s because the strategies are nearly inexhaustible. But regardless, certain analytical strategies are instrumental to attaining a wider audience on TikTok.

These strategies are analytical because you have to conduct research before applying them. One such strategy is the use of hashtags. To ensure success, you must find what hashtags are relevant and relatable to your content, niche, and industry. Thankfully, there are hashtag-generating tools and other powerful tools to help with this.

Similarly, another practice that requires research is using trending sounds. Certain songs can make TikTokers stop scrolling and steal their full attention. But it’ll be hard to know which songs to use without doing your research. Luckily, it won’t take long for you to find them because they are usually in TikTok videos that are currently trending. 

You can also partake in trends to grow your followers and increase your TikTok video views. However, not all trends are worth engaging, especially if they are unrelated to your niche and audience. So, research trending topics and challenges in your niche before rushing to recreate them.

Finally, the time you post your content can make or break you. So, use TikTok analytics on your professional account to discover your best posting times and stick to it. 

Now that you know how to get followers and viewers on TikTok, you can put your knowledge to work. But you may need help combining and implementing the strategies effectively. 

So, contact High Social, the advanced TikTok targeting growth agency. This agency can help you solve all your follower and growth needs, enabling you to become a viral TikTok sensation. So, reach out to us and start growing your TikTok today!

TikTok Growth